TikTok Agency for Organic Content and TikTok Shop
Content strategy, native vertical video, publishing, community and TikTok Shop operations for a brand account you own, in one language or several.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
TikTok Marketing Tasks and Pricing
Select the tasks and monthly volume. The base module is Content Strategy & Trend Planning S + TikTok Video Production S + Publishing & Community S. TikTok Shop Setup is a one-time task.
TikTok Content Strategy & Trend Planning
Decide what the account is for, which content series and formats it runs, which trends and sounds are worth joining for this brand, and the monthly plan that follows.
Deliverables
- Account role, audience and content series
- Monthly trend and sound shortlist with fit notes
- Search keywords for captions and on-screen text
- Monthly content plan and video briefs
Volume
TikTok Video Production
Script, edit and finish native vertical videos from the approved briefs: hooks, captions, on-screen text, cuts and sound selection within TikTok's commercial music rules.
Deliverables
- Scripts or shot lists per video
- Edited vertical videos with captions and on-screen text
- Sound selection cleared for commercial use
- Cover frame and caption draft per video
Volume
Publishing & Community
Publish the approved videos, answer comments and messages under an agreed policy, moderate the comment section, and route sales and support questions to the client's team.
Deliverables
- Scheduling and publishing with captions, tags and disclosures
- Comment and message handling under a written policy
- Moderation and keyword filters
- Escalation routing and a monthly question log
Volume
TikTok Shop Setup
Set up the brand's TikTok Shop in Seller Center: product catalogue, listings, shipping and return settings, shop policies, and the link between the shop and the brand account.
Deliverables
- Seller Center configuration checklist
- Product listings with titles, attributes and images
- Shipping, returns and shop policy settings
- Shop linked to the brand account and showcase
Volume
TikTok Shop Management
Run the shop month to month: listing upkeep, promotions and vouchers, the open affiliate plan, shop health and policy checks, buyer messages, and sales reporting.
Deliverables
- Listing and catalogue upkeep
- Promotion and voucher calendar
- Open affiliate plan settings and commission review
- Shop health, policy and buyer-message monitoring
- Monthly sales and product report
Volume
A TikTok Account Needs a Plan Behind Every Video
TikTok rewards volume and speed, which makes it easy to post a lot and learn nothing. The work is deciding what the account is for, what to make, and what the numbers change next.
Trends only help when they fit the brand
Joining every trending sound produces views from people who will never buy. The monthly plan keeps a shortlist of trends and sounds that suit the brand's series and audience, and leaves the rest alone.
TikTok is also a search engine
Many people search TikTok for products, places and how-to answers. Captions, on-screen text and spoken words are planned around the terms the audience uses, so videos keep being found after the first days.
Growth is organic and measured honestly
We do not buy followers, views, likes or comments, and we do not run fake or duplicate accounts. Paid partnerships are disclosed with TikTok's content disclosure setting and the FTC and ASA rules that apply. Results are judged on watch time, profile visits, link clicks and shop sales.
What Sits Inside TikTok Marketing
The work splits into three areas. Most brands start with the content layer and add the shop once the account publishes reliably.
TikTok content
The editorial layer: account role, content series, trend and sound selection, search terms, scripts and edited videos. It decides what gets made each month and what the account stops making. Production here means native TikTok video built for the platform's pace and format. If the same videos also need to run as Instagram Reels and YouTube Shorts, the cross-platform production sits in social content creation.
TikTok community
The response layer: comments, replies, messages, moderation filters and the rules for what gets answered, escalated or removed. On TikTok the comment section often carries product questions and objections, so answers are routed to the client's sales or support team under an agreed policy.
TikTok Shop
The commerce layer, where TikTok Shop is available in the target country: catalogue and listings, shipping and return settings, promotions and vouchers, the open affiliate plan, shop health and buyer messages. Fulfilment stays with the client or their logistics partner, and TikTok's commission and fees are paid by the shop owner. Individual creator deals for shop products are handled in influencer marketing.
Four Ways to Run a Brand TikTok Account
The difference is who holds the plan, the videos, the shop settings and the access when somebody leaves.
|
Factor
|
In-house creator
One full-time hire
|
Freelance editor
Per video
|
Agency retainer
Monthly hours, blended team
|
Fixed-scope TikTok marketing
The Onlinuum model
|
|---|---|---|---|---|
| Video volume | Whatever one person can film, edit and post, and it stops during leave. | Tied to the videos ordered each week, with no plan behind them. | Agreed in principle, then cut back as the hours run out. | A purchased monthly volume of 4, 10 or 20 videos, written into the order before the month starts. |
| Strategy and trends | Strong instinct for the platform, rarely written down. | Out of scope; the brief arrives from the client. | Often a quarterly deck that the weekly videos do not follow. | A monthly plan with series, trend shortlist, search terms and briefs that the videos are made from. |
| TikTok Shop | Usually beyond one person's time. | Out of scope. | Sometimes offered, often handled by a separate commerce team. | Separately priced setup and monthly management tasks, sized by catalogue and number of shops. |
| Account and shop access | Held internally, the genuine advantage of this model. | Login details shared and rarely changed afterwards. | Sometimes an account or Business Center the agency controls. | Yours. We work through named, revocable roles in your TikTok Business Center and Seller Center, with an access log. |
What the fixed-scope model actually buys
A defined monthly video volume, a named owner per task, and the account, the videos, the shop and the data staying on your side. You see the tier you bought and what it delivers before anything is published.
Configure TikTok MarketingPlan, Make, Publish, Sell, and Learn
TikTok marketing runs as a monthly cycle with weekly publishing inside it. The last stage sets the priorities for the next month's plan.
Plan
Agree the month's objective, the content series, the trend and sound shortlist, and the search terms each video targets. Ideas that do not serve the objective are cut before they cost editing time.
- Objective and audience for the month
- Series, formats and trend shortlist
- Search terms for captions and on-screen text
- Briefs and footage needed from the client
Make
Write scripts, edit the footage into native vertical videos, add captions and on-screen text, and choose sounds cleared for commercial use. The batch goes to the client for approval before anything is posted.
- Scripts or shot lists
- Edited videos with captions and text
- Commercially cleared sounds
- Client approval of the batch
Publish and respond
Publish on the agreed schedule, answer comments and messages under the written policy, and pass sales and support questions to the right people on the client side.
- Scheduling and publishing
- Disclosure settings where content is paid
- Comment, message and moderation handling
- Escalations and question log
Sell
Where the order includes TikTok Shop, keep listings current, run the promotion calendar, review the open affiliate plan, and watch shop health and buyer messages.
- Listing and catalogue upkeep
- Promotions and vouchers
- Affiliate plan and commission review
- Shop health and policy checks
Learn
Review watch time, completion, profile visits, link clicks and shop sales by video and series, then turn them into next month's plan.
- Results by video and by series
- Search and discovery sources
- Clicks and shop sales from tagged links
- Next-month priorities
Management, Inputs, and Separate Costs
Managed by Onlinuum
The selected strategy, video production, publishing, community and TikTok Shop tasks at the purchased tier, with scripts and edits made from approved briefs.
Required from the client
Brand and tone rules, product facts, raw footage or access to people and products to film, account and Seller Center roles, stock and fulfilment, timely approvals, and answers for sales and support questions.
Separate scopes and costs
Filming days, on-camera talent, stock and music licences outside TikTok's library, creator fees and product seeding, TikTok ads and ad budgets, TikTok Shop commission and fees, translation, and third-party tools.
Organic TikTok Is One Layer of a Wider Programme
Running the brand account is one job. Paid reach, creator partnerships and cross-platform video are others, each with its own scope and budget.
TikTok Ads and Spark Ads
In-feed campaigns, Spark Ads that boost the brand's own or creators' organic videos, pixel and Events API setup, and media budgets are managed in a separate paid scope.
- Campaign setup, targeting and bidding
- Spark Ads from organic videos
- Separate ad budget and reporting
Creator partnerships
Finding, contracting and coordinating TikTok creators, including UGC and creators for shop products, with disclosure rules built into every brief.
- Creator research and outreach
- Campaign coordination and UGC
- Creator fees paid separately
Cross-platform short video
When the same vertical videos need to run on Instagram Reels and YouTube Shorts as well, production moves to the social content scope.
- Short vertical video for several networks
- Graphics, carousels and social copy
- Templates and visual kit
Other networks
Brands that run several networks at once can manage them together, with one calendar and one reporting cycle across all of them.
- Strategy and calendar per network
- Post copy and publishing
- Community and reporting
App install campaigns
Mobile apps that need installs from TikTok and other social networks use the app-focused paid social scope.
- Install and event-optimised campaigns
- Attribution through the app's MMP
- Creative testing for apps
Add Paid Reach or Creators When the Account Needs It
TikTok marketing pairs with creator partnerships, social content creation and management of other networks.
Monthly social media management: channel strategy, content calendar, posts, community and Telegram channel management, reporting. From $1,200/month.
Social media audit and strategy: account review, audience and competitor research, a written channel plan and profile setup. One-time, from $1,000.
Social media content creation: graphics, carousels, short vertical video for Reels, TikTok and Shorts, and post copy every month. From $1,100/month.
Influencer marketing campaigns across Instagram, TikTok, YouTube, LinkedIn and Telegram: vetted creators, outreach, coordination, UGC. From $1,700.
Organic Instagram marketing services: strategy and grid plan, posts, carousels and Stories, comments and DMs, Insights reports. No bought followers.
LinkedIn marketing services for B2B: company page publishing, founder ghostwriting, engagement, employee advocacy and reporting. From $1,300/month.
What Clients Say About Onlinuum Delivery
"Promoting such a large number of products in various languages was hardly a trivial undertaking, but they handled it professionally. They took care of auditing, configuring analytics, and context development. During our year-long collaboration they significantly increased the indicators for our ad campaign, which was already profitable. The gradual integration of new countries and languages further increased the influx of new users and orders while enhancing the scope of the advertising component of our business. Thank you, Alconost!"
"We are fully satisfied with the results of Alconost's work on our projects. Despite our rather complex requirements, everything was done quickly, clearly, harmoniously, and professionally. We had our own manager who oversaw all issues related to creating multiple landing pages and conducting PPC campaigns. He was always available and quickly responded to any requests, which was very convenient. Highly recommended!"
Tasks, Base Module, TikTok Shop, and Languages
What does a TikTok agency do?
Five tasks, bought individually or together: content strategy and trend planning, TikTok video production, publishing and community, TikTok Shop setup, and TikTok Shop management. In practice someone owns the plan, turns it into native videos, publishes them, answers the comments and messages, runs the shop if there is one, and turns last month's numbers into next month's plan. TikTok ads and creator deals are separate scopes.
What is included in the $1,400 base module?
The standalone base module combines TikTok Content Strategy & Trend Planning S for one account ($500), TikTok Video Production S for four videos ($600), and Publishing & Community S for one account ($300). TikTok Shop setup and management are added separately.
How much does TikTok marketing cost?
The base module is $1,400 per month for one account and four videos. Video production scales to $1,300 for 10 videos and $2,400 for 20, and every other task has its own tiers. One account running every monthly task at the largest tier, including TikTok Shop management, comes to $6,900 per month, plus a one-time shop setup from $600 to $1,600 depending on catalogue size. All prices cover one brand, one language and one primary country. You can configure the exact combination above and see the number before speaking to anyone.
Do you film the videos?
The production task covers scripts, shot lists, editing, captions, on-screen text and sound selection. Footage usually comes from the client's team filming to our shot lists, or from a filming day booked as a separate cost. On-camera talent, locations and licences outside TikTok's commercial music library are also separate. If you work with creators instead, that runs through influencer marketing.
Can you set up and run our TikTok Shop?
Yes, where TikTok Shop is open to sellers in your target country. Setup is a one-time task priced by catalogue size: up to 50, up to 200, or more than 200 SKUs. Monthly management covers listings, promotions and vouchers, the open affiliate plan, shop health and buyer messages. Stock, fulfilment and returns stay with you or your logistics partner, and TikTok's commission and fees are paid by the shop.
Do you buy followers or views?
No. We do not buy followers, views, likes or comments, use engagement groups, or run fake or duplicate accounts. These break TikTok's rules, put the account at risk, and make the numbers useless for decisions. Growth comes from the content plan, search terms, consistent publishing and community work. Paid partnerships are disclosed with TikTok's content disclosure setting and the FTC and ASA rules for the market.
Is TikTok Ads part of this scope?
No. TikTok Ads, including Spark Ads that boost the brand's organic videos, is a separate paid scope with its own setup, campaign management, creative testing and ad budget. The two work well together: organic videos that perform become candidates for Spark Ads.
How are extra languages and countries priced?
Published prices cover one language and one primary country. Each additional language is added in the order, usually as a separate account, because TikTok audiences, trends, sounds and search terms differ by market. A second-language account needs its own plan, native scripts and community replies, written by a native speaker of that language.
Who owns the account, the videos and the shop?
You do. We work through named, revocable roles in your TikTok Business Center and Seller Center, with an access log, and never inside an account we own. Videos, scripts, project files, listings and reports are yours, and the documentation goes with them if you move the work in-house or to another supplier.
Turn the Brand's TikTok Into a Managed Channel
Choose the tasks and monthly volume, or start with the base module for one account and four videos a month.
Base module from $1,400/month. One account, one language and one primary country included. Filming, talent, creator fees, ad budgets and TikTok Shop fees are separate.