LinkedIn Marketing Services for Company Pages and Founders
Company page publishing, founder and executive ghostwriting, engagement, employee advocacy and reporting for B2B brands, in one language or several.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
LinkedIn Marketing Tasks and Pricing
Select the tasks and monthly volume. The base module is Company Page Strategy & Publishing S + Founder & Executive Ghostwriting S + Reporting S. Employee Advocacy Setup is a one-time task.
Company Page Strategy & Publishing
Decide what the company page is for, the content pillars and formats, and the monthly calendar, then write, schedule and publish the approved posts as page admin.
Deliverables
- Page role, audience and content pillars
- Monthly calendar with format mix
- Post copy, links, tags and visual briefs
- Scheduling and publishing as page admin
Volume
Founder & Executive Ghostwriting
Interview-based posts written in the person's own voice from their expertise and opinions. Each post is approved by the author before it goes live on their profile.
Deliverables
- Voice and topic interview with each author
- Monthly topic plan per author
- Drafted posts in the author's voice
- Author approval and publishing schedule
Volume
Engagement & Network Management
Reply to comments on the company page, and prepare comments, replies and connection priorities for each author's profile so they spend minutes a day on LinkedIn with a clear list.
Deliverables
- Company page comment replies under an agreed policy
- Target list of accounts and conversations per author
- Drafted comments and replies for authors to post
- Connection and follow-up priorities
Volume
Employee Advocacy Setup
Set up a voluntary programme for employees who want to share company news and their own expertise: guidelines, a content library, profile tips and a short training session.
Deliverables
- Advocacy guidelines and disclosure rules
- Starter library of shareable posts
- Profile and posting tips for participants
- Training session and participation tracker
Volume
Reporting
Review reach, engagement, follower quality, profile views, link clicks and leads by post and author, and turn them into the next month's calendar.
Deliverables
- Monthly summary for the page and each author
- Best and worst posts with reasons
- Follower and audience quality by job function and industry
- Clicks and leads from tagged links
Volume
B2B Buyers Read People Before They Read Pages
On LinkedIn a company page builds credibility, while posts from founders and experts usually reach further and start more conversations. The work is running both with a plan.
A company page alone reaches few people
Company page posts mostly reach existing followers. Posts from the founder, executives and subject experts reach their networks and earn more replies, so the page and the people are planned as one calendar with different jobs.
Ghostwriting works when it sounds like the author
Every author starts with an interview about their expertise, opinions and the stories they can tell. Posts are drafted from those notes in the author's voice, and nothing goes live on their profile without their approval.
LinkedIn results are judged on pipeline
Impressions and likes say little in B2B. Reporting looks at who the audience is by job function and industry, profile views from target accounts, link clicks and leads, so the next month follows what moved the pipeline.
What Sits Inside LinkedIn Marketing
The work splits into three areas. Most B2B brands start with the company page and one author, then add people and advocacy.
LinkedIn company page management
The brand layer: page positioning, About section and showcase pages where they make sense, content pillars, the monthly calendar, post copy and visual briefs, publishing as page admin, and replies to comments on the page. The page is where prospects, candidates and partners check that the company is real and active.
Founder and executive ghostwriting
The personal layer: interviews, a topic plan for each author, drafted posts in their voice, and engagement support. The author approves every post and publishes it from their own account or through a scheduling tool they connect themselves. We do not log in to personal profiles or use automation tools that break LinkedIn's rules.
Employee advocacy
The network layer: a voluntary programme for employees who want to share company news and their own expertise. Guidelines cover what can be shared and how to disclose the connection to the company, and participation is tracked without pressure on anyone to post.
Four Ways to Run LinkedIn for a B2B Brand
The difference is who writes in the founder's voice, who holds the calendar and the access, and who connects posts to pipeline.
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Factor
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Founder writes alone
No outside help
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Freelance ghostwriter
Per post or per month
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Agency retainer
Monthly hours, blended team
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Fixed-scope LinkedIn marketing
The Onlinuum model
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|---|---|---|---|---|
| Posting consistency | Strong when there is time, gone during busy quarters. | Steady for one author, with no plan for the company page. | Agreed in principle, then cut back as the hours run out. | A purchased monthly volume for the page and each author, written into the order. |
| Author's voice | Authentic, the genuine advantage of this model. | Depends on the writer; often generic after the first month. | Often one house style across every author. | Interview-based drafts per author, each approved by the author before posting. |
| Page and people together | The company page is usually left behind. | Out of scope. | Usually the page only, with personal profiles treated as extra. | One calendar across the page, authors and advocacy, with a separate job for each. |
| Access and accounts | Held by the founder. | Sometimes the founder's password, which LinkedIn does not allow. | Sometimes shared logins or automation tools. | Named page admin roles for us; authors publish from their own accounts or tools they connect. |
What the fixed-scope model actually buys
A defined monthly volume for the page and each author, interviews that keep posts in the author's voice, and the page, profiles and data staying on your side. You see the tier you bought and what it delivers before anything is posted.
Configure LinkedIn MarketingInterview, Write, Publish, Engage, and Learn
LinkedIn marketing runs as a monthly cycle. Author interviews feed the calendar, and the last stage sets the next month's topics.
Interview
Start with each author: their expertise, opinions, customer stories and the topics they want to be known for. Short follow-up interviews each month keep the material current.
- Voice and topic interview per author
- Monthly follow-up call
- Company page priorities and news
- Topics and claims to avoid
Write
Plan the month's calendar across the page and authors, then draft the posts. Authors approve their own posts and the client approves the page posts before anything is scheduled.
- Monthly calendar for page and authors
- Drafts in each author's voice
- Visual briefs for images and documents
- Author and client approval
Publish
Publish page posts as admin on the agreed schedule. Authors post from their own accounts or through a scheduling tool they connect themselves.
- Page scheduling and publishing
- Author publishing schedule
- Tagged links per post
- Approval and issue log
Engage
Reply to comments on the page, and give each author a short list of comments, replies and conversations worth joining that week.
- Page comment replies
- Drafted comments for authors
- Target accounts and conversations
- Connection and follow-up priorities
Learn
Review reach, audience quality, profile views, clicks and leads by post and author, and decide next month's topics.
- Results by post and by author
- Audience by job function and industry
- Clicks and leads from tagged links
- Next-month topics
Management, Inputs, and Separate Costs
Managed by Onlinuum
The selected company page, ghostwriting, engagement, employee advocacy and reporting tasks at the purchased tier, with posts written from interviews and approved briefs.
Required from the client
Interview time with each author, brand and tone rules, product facts, company news, page admin roles, approvals within agreed deadlines, and answers for leads that come in.
Separate scopes and costs
LinkedIn ads and ad budgets, Thought Leader Ads, design and video production, long-form articles and newsletters, translation, LinkedIn Premium or Sales Navigator seats, and third-party scheduling tools.
Organic LinkedIn Is One Layer of a B2B Programme
Running the page and the authors is one job. Paid reach, strategy across networks and long-form content are others, each with its own scope and budget.
LinkedIn Ads
Sponsored content, Lead Gen Forms, Thought Leader Ads that promote an author's best posts, and account-based targeting are managed in a separate paid scope.
- Campaign Manager and Insight Tag setup
- Lead Gen Forms and ABM audiences
- Separate ad budget and reporting
Audit and strategy
When the brand is not sure which networks deserve effort, or how LinkedIn fits next to them, the one-time audit and strategy scope answers that first.
- Audit of existing profiles and pages
- Audience and competitor research
- Network strategy and profile setup
Other networks
Brands that run LinkedIn next to Instagram, Facebook, X or Telegram can manage them together, with one calendar and one reporting cycle.
- Strategy and calendar per network
- Post copy and publishing
- Community and reporting
Long-form content
LinkedIn articles, newsletters and the blog posts that authors link to are written in the content scopes, from the same topic plan.
- Articles and newsletters
- Blog posts and guides
- Editorial plan across channels
B2B marketing programme
For companies that need LinkedIn as part of a full B2B programme with search, paid media and content across several markets.
- Programme across channels and markets
- Lead and pipeline reporting
- One plan for several languages
Add Strategy, Other Networks or Creators When You Need Them
LinkedIn marketing pairs with social media audit and strategy, management of other networks, and influencer marketing.
Monthly social media management: channel strategy, content calendar, posts, community and Telegram channel management, reporting. From $1,200/month.
Social media audit and strategy: account review, audience and competitor research, a written channel plan and profile setup. One-time, from $1,000.
Social media content creation: graphics, carousels, short vertical video for Reels, TikTok and Shorts, and post copy every month. From $1,100/month.
Influencer marketing campaigns across Instagram, TikTok, YouTube, LinkedIn and Telegram: vetted creators, outreach, coordination, UGC. From $1,700.
Organic Instagram marketing services: strategy and grid plan, posts, carousels and Stories, comments and DMs, Insights reports. No bought followers.
TikTok agency for organic growth: content strategy, native video, publishing, community and TikTok Shop management. No bought views. From $1,400/month.
What Clients Say About Onlinuum Delivery
"Promoting such a large number of products in various languages was hardly a trivial undertaking, but they handled it professionally. They took care of auditing, configuring analytics, and context development. During our year-long collaboration they significantly increased the indicators for our ad campaign, which was already profitable. The gradual integration of new countries and languages further increased the influx of new users and orders while enhancing the scope of the advertising component of our business. Thank you, Alconost!"
"We are fully satisfied with the results of Alconost's work on our projects. Despite our rather complex requirements, everything was done quickly, clearly, harmoniously, and professionally. We had our own manager who oversaw all issues related to creating multiple landing pages and conducting PPC campaigns. He was always available and quickly responded to any requests, which was very convenient. Highly recommended!"
Tasks, Ghostwriting, Base Module, and Languages
What do LinkedIn marketing services include?
Five tasks, bought individually or together: company page strategy and publishing, founder and executive ghostwriting, engagement and network management, employee advocacy setup, and reporting. In practice someone owns the calendar for the page and the authors, writes the posts, keeps the comment sections active, and turns last month's numbers into next month's topics. LinkedIn ads are a separate scope.
What is included in the $1,300 base module?
The standalone base module combines Company Page Strategy & Publishing S for eight posts ($500), Founder & Executive Ghostwriting S for one person and eight posts ($600), and Reporting S for the company page ($200). Engagement and employee advocacy are added separately.
How much does LinkedIn marketing cost?
The base module is $1,300 per month. Company page publishing scales from $500 for 8 posts to $1,300 for 24, and ghostwriting from $600 for one person and 8 posts to $2,400 for three people. Running every monthly task at the largest tier comes to $5,300 per month, plus a one-time employee advocacy setup from $400 to $1,400 depending on the number of employees. All prices cover one brand, one language and one primary country. You can configure the exact combination above and see the number before speaking to anyone.
How does LinkedIn ghostwriting work?
It starts with an interview about the author's expertise, opinions and stories, followed by a short call each month. A writer drafts the posts in the author's voice from those notes, the author edits or approves each one, and only approved posts are published. The author posts from their own account or through a scheduling tool they connect. We never ask for an author's LinkedIn password.
Do you comment and connect on behalf of the founder?
We reply to comments on the company page directly as page admin. For personal profiles we prepare the work and the author does the clicking: a list of accounts and conversations worth joining, drafted comments and replies, and connection priorities. LinkedIn's rules do not allow shared accounts or automation tools on personal profiles, and engagement pods and bought followers are not used.
Is this the same as a B2B social media agency?
For most B2B brands LinkedIn is the main network, so this scope covers the core of B2B social media marketing. If the brand also needs Instagram, Facebook, X or Telegram, those are planned in social media management, and the one-time audit and strategy scope decides which networks deserve effort at all.
Does this include LinkedIn ads?
No. Sponsored content, Lead Gen Forms, Thought Leader Ads and account-based campaigns are a separate paid scope with its own setup, management and ad budget. Organic posts that perform well are good candidates for Thought Leader Ads, so the two scopes work well together.
How are extra languages and countries priced?
Published prices cover one language and one primary country. Each additional language is added in the order, because posts for a second market need their own topics, examples and replies, written by a native speaker. Many B2B brands keep the company page in English and run local-language posts through authors based in each market.
Who owns the page, the profiles and the content?
You and your authors do. We work through named, revocable page admin roles, with an access log, and personal profiles always stay with their owners. Drafts, interview notes, calendars, guidelines and reports are yours, and the documentation goes with them if you move the work in-house or to another supplier.
Turn LinkedIn Into a Managed B2B Channel
Choose the tasks and monthly volume, or start with the base module for the company page and one author.
Base module from $1,300/month. One company page, one author, one language and one primary country included. LinkedIn ads and ad budgets are separate.