SOCIAL CONTENT CREATION SCOPE

Social Media Content Creation Services

Graphics, carousels, short vertical video and post copy produced every month for the networks a brand runs, in one language or several.

The base module costs $1,100/month and combines Social Graphics for up to 10 pieces, Short-form Vertical Video for up to 4 videos, and Social Copywriting for up to 20 posts. Add carousels, a reusable template kit or higher volume through the tasks below. Filming, talent and stock licences are separate costs.
5 Tasks
$200 Starting price
6 Scopes

Trusted by industry leaders

Cryomed Cryomed
Porto Montenegro Porto Montenegro
Minto Minto
Weestep Weestep
Alfacash Alfacash
Bamboo Group Bamboo Group
KISA KISA
Promwad Promwad
Alvadi Alvadi
Alconost Alconost
Alfa Coins Alfa Coins
Infatica Infatica
Nitro Nitro
Ethplorer Ethplorer
Safety Culture Safety Culture
Selmac Selmac
Cryomed Cryomed
Porto Montenegro Porto Montenegro
Minto Minto
Weestep Weestep
Alfacash Alfacash
Bamboo Group Bamboo Group
KISA KISA
Promwad Promwad
Alvadi Alvadi
Alconost Alconost
Alfa Coins Alfa Coins
Infatica Infatica
Nitro Nitro
Ethplorer Ethplorer
Safety Culture Safety Culture
Selmac Selmac
SOCIAL CONTENT TASKS

Social Media Content Creation Tasks and Pricing

Select the formats and the volume. The base module is Social Graphics S + Short-form Vertical Video S + Social Copywriting S. Templates & Visual Kit is a one-time task; the rest are monthly.

Social Graphics

Static visuals for feed posts, stories and covers, designed to the brand's identity and sized for each network.

Deliverables

  • Single-image posts, story frames and covers
  • Sizes and safe zones for each network
  • Brand fonts, colours and logo rules applied
  • Revision round before approval
  • Editable source files

Volume

Carousels

Multi-slide posts for Instagram, LinkedIn and Facebook that explain, compare or teach, written and designed as one sequence.

Deliverables

  • Slide outline and copy
  • Designed slides on a consistent layout
  • Cover slide and closing call to action
  • Exports for each network, including LinkedIn PDF
  • Editable source files

Volume

Short-form Vertical Video (Reels, TikTok, Shorts)

Short vertical videos edited from footage the client supplies, licensed stock, screen recordings or motion graphics: hook, script, edit, captions and cover frame, cut for each platform.

Deliverables

  • Concept, hook and short script
  • Edit from supplied footage, licensed stock or motion graphics
  • Captions and on-screen text
  • Music from platform or licensed libraries
  • Cover frame and exports for Reels, TikTok and Shorts

Volume

Social Copywriting

Captions and post copy in the brand's voice, adapted to each network's length, tone and hashtag habits, with links, tags and the disclosures each post needs.

Deliverables

  • Post copy and captions per network
  • Hooks and calls to action
  • Hashtags, mentions and tagged links
  • Paid-partnership and AI-content labels where platform rules require them
  • Tone of voice notes kept up to date

Volume

Templates & Visual Kit

A reusable set of editable templates for posts, stories, carousels and video covers, so the in-house team can make on-brand content between orders.

Deliverables

  • Templates for the agreed formats
  • Layout, typography and colour rules
  • Editable files in the client's design tool
  • Short usage guide for the team
  • Handover of all source files

Volume

WHAT SOCIAL CONTENT CREATION SOLVES

Content Made for the Feed It Will Appear In

Each piece is planned, written and cut for a specific network's format and for the way people scroll that feed, starting from the format and working back to the message.

Each network rewards a different format

Vertical video with captions, multi-slide carousels, single images and text posts each behave differently on Instagram, TikTok, LinkedIn and Facebook. Production starts from the format the network favours, and the message is shaped to fit it.

Volume helps only while quality holds

A predictable monthly volume keeps the calendar running, and every piece still goes through a brief, a brand check and client approval. The tier fixes the volume before the month starts, so there is no end-of-month rush that trades quality for count.

The visual system should outlast the order

Editable source files and a template kit let the team make quick posts in-house and keep the look consistent between orders. Everything produced belongs to the client.

SUB-SCOPES

What Sits Inside Social Content Creation

Three production disciplines with different specialists. They are usually bought together because a single post often needs all three.

Social media design

Single-image posts, story frames, covers and carousels, built on the brand's fonts, colours and logo rules and sized for each network's safe zones. Carousels are written and designed as one sequence, with a cover that states what the reader gets and a closing slide that asks for one action. The Templates & Visual Kit task turns the recurring layouts into editable files the in-house team can reuse.

Short-form video production

Vertical videos for Instagram Reels, TikTok and YouTube Shorts, edited from footage the client supplies, licensed stock, screen recordings or motion graphics. Each video gets a hook, a short script, captions and on-screen text, music cleared for the platform, and a cover frame, then is exported in the right specification for each platform. Filming, talent and stock licences are external costs, and long-form video is handled in video content production.

Social media copywriting

Captions and post copy written in the brand's voice and adapted to each network: short and direct on Instagram and TikTok, longer and more argued on LinkedIn, conversational on Facebook. Copy includes hooks, calls to action, hashtags, mentions and tagged links, and the paid-partnership or AI-content labels that platform rules and advertising regulators such as the FTC and ASA require.

DELIVERY MODELS

Four Ways to Produce Social Content

The real differences are format range, a volume you can plan around, and who keeps the source files.

Factor
In-house creator
One designer or editor
Freelancers
One per discipline
Content agency retainer
Monthly hours, blended team
Fixed-scope content creation
The Onlinuum model
Format range Usually strong in one discipline: design, video or copy. One specialist per freelancer, so several people to coordinate. Broad, billed through blended hours. Graphics, carousels, short video and copy as separate tasks, each with a named owner.
Monthly volume Capped by one person's week. Depends on each freelancer's availability. Agreed loosely, then measured against the hours left. Up to 10, 30 or 60 graphics and 4, 10 or 20 videos, fixed in the order before the month starts.
Brand consistency Good, because the person knows the brand. Varies from one freelancer to the next. Depends on who is assigned that month. One brief, one set of brand rules and one template kit shared by every piece.
Source files Held internally. Often left on the freelancer's own drive. Sometimes held back until the contract ends. Yours. Editable source files are delivered with every batch.

What the fixed-scope model actually buys

A known monthly volume per format, a named owner for design, video and copy, and every source file on your side. You see the tier and what it delivers before production starts.

Configure Content Creation
MONTHLY DELIVERY

Brief, Produce, Review, Deliver, and Learn

Content creation runs as a monthly cycle tied to the publishing calendar. What performed last month shapes the next month's brief.

Brief

Agree the month's slots in the calendar, the format for each one, the message, and the inputs needed from the client, such as footage, product shots or facts.

  • Calendar slots and format per post
  • Key messages and calls to action
  • Footage, product and fact inputs with deadlines
  • Disclosure needs for partner or sponsored posts

Produce

Design the graphics and carousels, edit the vertical videos, and write the copy, each by the specialist who owns that task.

  • Graphics and carousels on the brand system
  • Video edits, captions and cover frames
  • Post copy per network
  • Internal brand and spelling check

Review

Send the batch for approval and apply the agreed revisions. Nothing goes to publishing without the client's sign-off.

  • Batch preview by calendar date
  • Revision round
  • Final approval log

Deliver

Hand over the final exports and editable source files, or pass them straight to the team that publishes, whether that is yours or ours.

  • Exports in each network's specification
  • Editable source files
  • Copy and captions matched to each asset
  • Handover to publishing or scheduling

Learn

Review which formats, hooks and topics earned response, using the publishing team's data, and carry the findings into the next brief.

  • Response by format and topic
  • Hooks and covers worth repeating
  • Formats to drop or test
  • Next-month brief priorities
SCOPE BOUNDARIES

Production, Inputs, and Separate Costs

Produced by Onlinuum

The selected graphics, carousels, short vertical video, copywriting and template tasks at the purchased monthly volume, with editable source files.

Required from the client

Brand guidelines, logo and fonts, product facts, footage or product shots where video needs them, access to the design tool if the kit lives there, and timely approvals.

Separate scopes and costs

Filming, talent, locations, stock footage and image licences, paid music licences, long-form video, publishing and community management, ad campaigns and budgets, and design tool subscriptions.

WHERE IT SITS

Content Creation Feeds the Rest of the Social Programme

Producing the content is one job. Publishing it, answering the comments, paying for reach and working with creators are others, each with its own scope.

Social media management

Calendar, publishing, community management and reporting for the networks the brand runs.

  • Monthly calendar and publishing
  • Comment and message handling
  • Reporting by network and post

Social media management

Long-form video

YouTube videos, explainers and anything that needs scripting and editing beyond a short vertical cut sit in video production.

  • Concepts and scripts
  • Long-form editing
  • Short cutdowns from long videos

Video content production

Instagram marketing

A full organic Instagram programme: grid plan, posts and stories, DMs, profile setup and insights reporting.

  • Strategy and grid plan
  • Publishing and community
  • Insights reporting

Instagram marketing

TikTok marketing

Trend planning, TikTok-native video, publishing and TikTok Shop for brands that make TikTok a main channel.

  • Content strategy and trend planning
  • Publishing and community
  • TikTok Shop setup and management

TikTok marketing

Creators and UGC

When the content should come from creators' own channels, with their audience and voice, it is run as an influencer campaign.

  • Creator research and outreach
  • UGC production coordination
  • Disclosure on every paid post

Influencer marketing

Paid social

The same assets can be cut for ads. Campaigns, creative testing and ad budgets on Facebook and Instagram are a separate scope.

  • Campaign management
  • Creative testing by ad set
  • Separate ad budget

Meta Ads

✦ Content creation can run on its own if your team publishes, or alongside social media management if ours does. ✦
RELATED SOCIAL MEDIA SCOPES

Add Publishing, Creators or Paid Reach When the Content Is Ready

Social content creation pairs with social media management, platform programmes and influencer campaigns.

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Influencer Marketing

Influencer marketing campaigns across Instagram, TikTok, YouTube, LinkedIn and Telegram: vetted creators, outreach, coordination, UGC. From $1,700.

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Instagram Marketing

Organic Instagram marketing services: strategy and grid plan, posts, carousels and Stories, comments and DMs, Insights reports. No bought followers.

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TikTok Marketing

TikTok agency for organic growth: content strategy, native video, publishing, community and TikTok Shop management. No bought views. From $1,400/month.

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LinkedIn Marketing

LinkedIn marketing services for B2B: company page publishing, founder ghostwriting, engagement, employee advocacy and reporting. From $1,300/month.

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CLIENT EXPERIENCE

What Clients Say About Onlinuum Delivery

SOCIAL CONTENT CREATION FAQ

Formats, Base Module, Video, and Languages

What does social media content creation include?

Five tasks, bought individually or together: social graphics, carousels, short-form vertical video for Reels, TikTok and Shorts, and social copywriting run monthly, and a Templates & Visual Kit is a one-time task. Every piece is briefed, produced by the specialist who owns that format, approved by you, and delivered with editable source files.

What is included in the $1,100 base module?

The base module combines Social Graphics S for up to 10 pieces ($300), Short-form Vertical Video S for up to 4 videos ($600), and Social Copywriting S for up to 20 posts ($200) per month, for one brand, one language and one primary country. Carousels and the template kit are added separately.

How much does social media content creation cost?

The base module is $1,100 per month. Every task scales on its own: graphics run $300, $750 or $1,300 for up to 10, 30 or 60 pieces, and short vertical video $600, $1,300 or $2,400 for up to 4, 10 or 20 videos. All four monthly tasks at their largest tier come to $5,600 per month, and the one-time template kit runs from $200 to $900. You can configure the exact combination above and see the number before speaking to anyone.

Do you film the videos?

Filming, talent and locations are external costs and are not part of the monthly price. Videos are edited from footage you supply, licensed stock, screen recordings or motion graphics. Where a shoot is needed, it can be planned and quoted through video content production, and stock licences are bought in your name or passed through at cost.

Does this include publishing and community management?

No. Content creation delivers approved, ready-to-publish assets and copy. Scheduling, publishing, comment and message handling and reporting are the social media management scope. Many clients buy both so the same team plans, produces and publishes, and some publish in-house from the files we deliver.

What about long-form YouTube video?

Long-form video, explainers and anything that needs fuller scripting and editing is handled in video content production. This scope covers short vertical videos made for Reels, TikTok and Shorts.

How are extra languages handled?

Published prices cover one language and one primary country. Each additional language is added in the order, because copy, captions and on-screen text are written by a native writer for that market and videos are re-exported with their own captions, which is more work than a translation pass over the first version.

Who owns the content and the source files?

You do. Final exports and editable source files are delivered with every batch, templates are built in your own design tool where possible, and nothing is held back when the engagement ends. We work in your accounts and tools through named, revocable access with an access log.

NEXT STEP

Give the Social Calendar a Steady Supply of Content

Choose the formats and monthly volume, or start with the base module of graphics, short video and copy.

Base module from $1,100/month. One brand, one language and one primary country included. Filming, talent, stock licences and ad budgets are separate.