Instagram Marketing Services
Strategy and grid planning, posts, carousels and Stories, comments and DMs, and Insights reporting for the brand's own Instagram account, in one language or several.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Instagram Marketing Tasks and Pricing
Select the tasks and volume. The base module is Instagram Strategy & Grid Plan S + Posts, Carousels & Stories Publishing S + Insights Reporting S. Profile, Highlights & Shop Setup is a one-time task; the others are monthly.
Instagram Strategy & Grid Plan
Decide what the account is for, who it speaks to, which content pillars and formats it uses, and plan the month's grid, Stories and Reels slots.
Deliverables
- Account role, audience and content pillars
- Format mix across feed, carousels, Stories and Reels
- Monthly grid plan and Stories calendar
- Hashtag, collab and briefing priorities
Volume
Posts, Carousels & Stories Publishing
Write captions in the brand's voice, assemble posts, carousels and Stories from approved visuals, and schedule the approved calendar, including Reels supplied by your team or the content creation scope.
Deliverables
- Captions, alt text, tags and disclosures
- Carousel and Stories assembly from approved assets
- Scheduling against the approved grid
- Tracked links in bio and on Stories link stickers
Volume
Community & DM Management
Answer comments, direct messages and Story replies under an agreed policy, hide spam, and route sales and support questions to the right people on your side.
Deliverables
- Response and moderation policy
- Comment, DM and Story reply handling
- Saved replies and escalation routing
- Monthly log of recurring questions
Volume
Profile, Highlights & Shop Setup
Set up or rebuild the profile so a new visitor understands the brand in seconds: bio, links, Highlights, contact options, and Instagram Shop with product tags where the account and country are eligible.
Deliverables
- Bio, name field, links and contact buttons
- Highlights structure and covers brief
- Professional account and Meta Business settings check
- Instagram Shop and product tagging via Commerce Manager
Volume
Insights Reporting
Review reach, views, saves, shares, profile activity and link clicks by post and format, and turn them into next month's grid decisions.
Deliverables
- Monthly Insights summary by format
- Best and worst posts with reasons
- Clicks and leads from tagged links
- Next-month content priorities
Volume
An Instagram Account Grows on Content People Save and Share
Instagram's recommendations reward posts that people watch, save, share and reply to. The work below is built around earning those signals honestly.
Growth is organic, and we say so in writing
We do not buy followers, likes, views or comments, run follow and unfollow bots, or join engagement pods. These break Instagram's terms, inflate numbers nobody can sell to, and put the account at risk of reduced reach or removal. Growth comes from content, collaborations, community work and paid reach that is bought openly through Meta Ads.
Each format has a different job
Reels reach people who do not follow the account yet. Carousels earn saves and explain a product in steps. Stories keep existing followers close and carry link stickers. The grid plan assigns each format a job, so the month's volume goes where it moves the account forward.
The inbox is part of the sale
On Instagram, buyers ask about prices, sizes, bookings and delivery in comments and DMs. A reply the next day often loses the sale. Community management runs on an agreed policy and routes the questions it cannot answer to your sales or support team.
What Sits Inside Instagram Marketing
The work splits into three operating areas. They are usually bought together, but when an account stalls it helps to know which one is missing.
Instagram content management
The planning and publishing layer: account role, content pillars, the monthly grid, captions, carousels, Stories and the scheduling of Reels. It decides what gets posted, in which format and in what order, and it drops formats that are not working. Reels themselves are produced in the social content creation scope or by your team.
Instagram community management
The response layer: comments, DMs, Story replies, mentions and tags. It works from a written policy for what gets answered, escalated, hidden or reported, with saved replies for the common questions and a monthly log of what people keep asking.
Instagram account operations
The maintenance layer: bio, links, Highlights, contact options, Shop and product tags, collaborator access and permission hygiene in Meta Business settings. Most of it is set once and checked monthly, and it is where small errors, such as a broken bio link or an expired Highlight, quietly cost visits.
Four Ways to Run a Brand Instagram Account
The differences show up in what actually grows, who holds the access, and what you can see at the end of the month.
|
Factor
|
In-house manager
One full-time hire
|
Freelancer
Per post or per month
|
Growth service
Followers or engagement packages
|
Fixed-scope management
The Onlinuum model
|
|---|---|---|---|---|
| What grows | Whatever one person can keep posting alongside other work. | Output depends on availability and the freelancer's other clients. | Follower and like counts, often from bots or accounts outside the target market. | Reach, saves, shares and profile visits from real people, reported by format and post. |
| Risk to the account | Low, as long as the person stays. | Low to moderate, depending on how passwords are shared. | High: fake activity breaks Instagram's terms and can lead to reduced reach or removal. | Low. Everything we do is within Instagram's terms and community guidelines. |
| Account access | Held internally, the genuine advantage of this model. | Shared passwords, rarely revoked afterwards. | Login details handed to an unknown third party. | Yours. We work through named, revocable roles in Meta Business settings, with an access log. |
| Proof of results | Screenshots from Insights. | Follower counts and likes. | Follower counts. | Monthly Insights report with tagged link clicks and leads per post. |
What the fixed-scope model actually buys
A defined monthly volume, a named owner per task, organic growth only, and the account, content and reports staying with you. You see the tier you bought and what it delivers before anything is posted.
Configure Instagram MarketingPlan, Write, Publish, Respond, and Learn
Instagram marketing runs as a monthly cycle. The last stage sets the priorities for the next month's grid.
Plan
Agree the month's goal for the account, the content pillars, the format mix and the grid. Anything that does not serve the goal is cut before it costs design or video time.
- Goal and audience for the month
- Grid plan, Stories and Reels slots
- Inputs needed from your team and dates
- Formats the account stops using
Write
Write captions, assemble carousels and Stories from approved visuals, and send the batch for approval. Nothing is posted without it.
- Captions, alt text and hashtags
- Carousel and Stories assembly
- Briefs for design and Reels inputs
- Client approval of the batch
Publish and respond
Schedule the approved posts, answer comments and DMs under the agreed policy, and pass sales and support questions to your team.
- Scheduling against the grid
- Comment, DM and Story reply handling
- Escalations to sales and support
- Approval and issue log
Learn
Review Insights by post and format, check clicks and leads from tagged links, and turn them into next month's grid.
- Reach, views, saves and shares by format
- Profile activity and follower change
- Clicks and leads from tagged links
- Next-month priorities
Management, Inputs, and Separate Costs
Managed by Onlinuum
The selected strategy, publishing, community, profile and Shop setup, and reporting tasks at the purchased tier.
Required from the client
Brand and tone rules, product facts, approved visuals or design access, a Meta Business role for the account, product catalogue for Shop, timely approvals, and answers to questions that need your sales or support team.
Separate scopes and costs
Reels and graphics production, photo shoots, Instagram ads and their budget, influencer fees, translation, scheduling and design tools, and other third-party costs.
The Account Is One Layer of an Instagram Programme
Running the account is one job. Producing Reels, buying reach and working with creators are others, each with its own scope and budget.
Reels and graphics
Short vertical video, carousels and post graphics are produced in the social content creation scope and published here.
- Reels, TikTok and Shorts video
- Carousels and post graphics
- Templates and visual kit
Instagram ads
Paid reach on Instagram is bought through Meta Ads Manager and managed in its own scope, with a separate media budget.
- Campaign setup and pixel
- Creative testing
- Separate ad budget
Creators and UGC
Collab posts and creator campaigns borrow another account's audience. Research, outreach, coordination and disclosure run in the influencer marketing scope.
- Creator research and vetting
- Outreach and negotiation
- UGC for the brand's own feed
Several networks
When Instagram is one of several networks run from one calendar, the cross-network work sits in social media management.
- Channel strategy across networks
- One calendar for all accounts
- Telegram channel management
Audit first
If the account has been running for a while without clear results, a one-time audit and strategy can come before monthly work.
- Account and competitor audit
- Audience research
- Written strategy
Add Content, Creators or Other Networks When the Account Needs It
Instagram marketing pairs with social content creation, influencer marketing, social media management and Telegram placements.
Monthly social media management: channel strategy, content calendar, posts, community and Telegram channel management, reporting. From $1,200/month.
Social media audit and strategy: account review, audience and competitor research, a written channel plan and profile setup. One-time, from $1,000.
Social media content creation: graphics, carousels, short vertical video for Reels, TikTok and Shorts, and post copy every month. From $1,100/month.
Influencer marketing campaigns across Instagram, TikTok, YouTube, LinkedIn and Telegram: vetted creators, outreach, coordination, UGC. From $1,700.
TikTok agency for organic growth: content strategy, native video, publishing, community and TikTok Shop management. No bought views. From $1,400/month.
LinkedIn marketing services for B2B: company page publishing, founder ghostwriting, engagement, employee advocacy and reporting. From $1,300/month.
What Clients Say About Onlinuum Delivery
"Promoting such a large number of products in various languages was hardly a trivial undertaking, but they handled it professionally. They took care of auditing, configuring analytics, and context development. During our year-long collaboration they significantly increased the indicators for our ad campaign, which was already profitable. The gradual integration of new countries and languages further increased the influx of new users and orders while enhancing the scope of the advertising component of our business. Thank you, Alconost!"
"We are fully satisfied with the results of Alconost's work on our projects. Despite our rather complex requirements, everything was done quickly, clearly, harmoniously, and professionally. We had our own manager who oversaw all issues related to creating multiple landing pages and conducting PPC campaigns. He was always available and quickly responded to any requests, which was very convenient. Highly recommended!"
Tasks, Base Module, Growth, Reels, and Languages
What do your Instagram marketing services include?
Five tasks, bought individually or together: Instagram strategy and grid plan, posts, carousels and Stories publishing, community and DM management, profile, Highlights and Shop setup, and Insights reporting. Setup is one-time; the rest runs monthly. Reels production, design, ads and influencer fees are separate.
What is included in the $1,100 base module?
The standalone base module combines Instagram Strategy & Grid Plan S for one account ($400), Posts, Carousels & Stories Publishing S for up to 12 posts ($400), and Insights Reporting S for one account ($300). Community and DM management and the profile and Shop setup are added separately.
How much does Instagram management cost?
The base module is $1,100 per month for one account. Publishing runs $400, $700 or $1,200 per month for up to 12, 24 or 48 posts, community and DM management runs $300, $600 or $1,000 per month, and the one-time profile and Shop setup is $300 for one account. Prices cover one brand, one language and one primary country. You can configure the exact combination above and see the number before speaking to anyone.
Do you buy followers or use growth bots?
No. We do not buy followers, likes, views or comments, run follow and unfollow automation, or join engagement pods. These break Instagram's terms of use and can lead to reduced reach or account removal. Growth comes from content people save and share, collab posts with creators, community work, and paid reach bought openly through Meta Ads.
Do you make Reels?
Reels production sits in the social content creation scope, which covers short vertical video for Reels, TikTok and Shorts. This scope plans the Reels slots in the grid, writes the captions and publishes them. Reels supplied by your team or the content creation scope count toward the monthly post volume.
Is Instagram advertising included?
No. Instagram ads are bought through Meta Ads Manager and managed in the Meta Ads scope, with a separate ad budget. The two work well together: organic posts that perform can be turned into ads, and the ads send new people to an account that already looks active.
Can you set up Instagram Shop?
Yes, where the account and country are eligible. The profile, Highlights and Shop setup task connects the product catalogue through Meta Commerce Manager, sets up product tagging, and checks the account against Meta's commerce eligibility rules. The catalogue itself, product data and checkout settings come from your side.
How are extra languages and countries priced?
Published prices cover one language and one primary country. Each additional language is added in the order, because a second-language account, or a second-language audience on the same account, needs its own grid, captions, moderation and approvals rather than a translation pass over the first.
Who owns the account and the content?
You do. We work through named, revocable roles in your Meta Business settings, with an access log, and never ask for the account password or move the account into a business portfolio we own. Posts, captions, grid plans, moderation policies and reports stay yours, and the documentation goes with them if you move the work in-house or to another supplier.
Run the Brand's Instagram as a Managed Monthly System
Choose the tasks and monthly volume, or start with the base module for one account.
Base module from $1,100/month. One account, one language and one primary country included. Reels production, ads and influencer fees are separate.