Influencer Marketing Agency for Creator and UGC Campaigns
Creator research, outreach, negotiation, campaign coordination and UGC production on Instagram, TikTok, YouTube, LinkedIn and Telegram, in one market or several.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Influencer Marketing Tasks and Pricing
Select the campaign tasks and volume. The base module is Influencer Research S + Outreach & Negotiation S + Campaign Coordination S. The always-on programme is billed monthly; the other tasks are one-time per campaign.
Influencer Research
Find creators whose audience matches the brand's market and language, then vet each profile for audience quality, sponsor density, brand safety and past disclosure habits.
Deliverables
- Creator shortlist by platform, market and language
- Audience location, age and language check
- Follower and engagement quality review
- Brand-safety and disclosure history notes
Volume
Outreach & Negotiation
Contact the approved creators, present the brief, collect rates and availability, and negotiate deliverables, timing and usage terms within the budget you set.
Deliverables
- Personalised outreach in the creator's language
- Rate, format and availability comparison
- Negotiated deliverables, dates and usage terms
- Recommendation of who to book and why
Volume
Campaign Coordination
Run the booked creators from brief to publication: creator briefs, product delivery, draft review, disclosure checks, go-live tracking and the campaign report.
Deliverables
- Creator brief with claims, do's and don'ts
- Draft review and client approval round
- Disclosure check before and after posting
- Tracked links or codes and campaign report
Volume
UGC Production Coordination
Source creators who make videos for the brand's own channels and ads, brief them, review the cuts and deliver the files with written usage rights.
Deliverables
- UGC creator shortlist and test samples
- Scripts or talking points per video
- Review rounds and final file delivery
- Usage-rights terms recorded per video
Volume
Always-on Creator Programme
Keep a standing group of creators or ambassadors posting every month, with a content calendar, product drops, performance review and replacement of creators who stop fitting.
Deliverables
- Monthly creator calendar and briefs
- Product and offer coordination
- Per-creator performance review
- Roster changes and new creator onboarding
Volume
Creator Campaigns Work When the Fit Is Checked First
Most failed influencer campaigns fail before the first post: the wrong audience, inflated numbers, a vague brief, or a missing disclosure. The work below exists to catch those early.
Audience fit comes before follower count
A mid-size creator whose audience lives in the target country and reads in the target language usually does more for a brand than a much larger one followed from everywhere. Research checks where the audience lives, what language it reads in, and whether the creator already promotes three competitors a month.
Inflated numbers are filtered out
Bought followers, engagement pods and sudden spikes show up in growth curves and comment patterns. Profiles that fail the check are dropped from the shortlist, with the reason written down so you can see why.
Every sponsored post is disclosed
Paid partnerships are labelled under the FTC Endorsement Guides in the US, the CAP Code and ASA rulings in the UK, and the local rules in each EU market. Creators use the platform's paid-partnership label where one exists, and the disclosure is checked before and after the post goes live.
What Sits Inside Influencer Marketing
Three kinds of creator work share the same research and outreach but end in different deliverables, so they are priced as separate tasks.
Sponsored creator campaigns
Creators post about the brand to their own audience: an Instagram Reel, a TikTok video, a YouTube integration, a LinkedIn post or a Telegram channel post. The campaign is bounded, with a fixed creator list, a brief, a posting window and a report. Micro and mid-size creators are the default because their audience is easier to check and their rates leave room for testing.
UGC production
Creators make videos for the brand to publish on its own accounts or run as ads, and the creator does not have to post them at all. The deliverable is a set of files with written usage rights, so the brand knows where and how long it may use each video. Filming costs and creator fees stay with the creator agreement.
B2B and expert creators
For software, industrial and professional services brands the useful creators are practitioners: engineers, consultants, analysts and founders with a following on LinkedIn, YouTube or niche Telegram channels. Outreach is slower and formats are longer, such as webinars, reviews and guest posts, but the audience is the buyer.
Four Ways to Run Influencer Marketing
The differences show up in who vets the creators, who holds the contracts and the data, and what you can see when the campaign ends.
|
Factor
|
In-house outreach
Your team, direct DMs
|
Influencer platform
Self-serve software
|
Talent agency
Represents its own creators
|
Fixed-scope campaign
The Onlinuum model
|
|---|---|---|---|---|
| Creator choice | Whoever the team already follows or finds through hashtags. | A searchable database; the shortlisting and vetting are still your job. | Mostly the agency's own roster, whether or not it fits the market. | Researched per campaign across platforms, markets and languages, with the vetting notes handed to you. |
| Audience checks | Rarely more than a look at follower count and recent likes. | Platform estimates, which vary in quality by country. | Supplied by the agency that is selling the creator. | Audience location, language, growth history and engagement quality checked for every profile. |
| Contracts and payments | Direct with the creator, the genuine advantage of this model. | Through the platform, often with a transaction fee. | Through the agency, with its margin inside the creator fee. | Direct between you and the creator by default, so the fee you see is the fee the creator gets. |
| Disclosure and rights | Depends on whether anyone knows the rules for each market. | Templates exist, enforcement is up to you. | Handled, but usage rights are often narrow. | Disclosure checked before and after posting, usage rights written into each agreement. |
What the fixed-scope model actually buys
A defined number of vetted profiles, contacted creators and live posts, a named coordinator, and the creator list, contracts and results staying with you. You see the price of the work before anyone is contacted, and creator fees are approved one by one.
Configure an Influencer CampaignResearch, Reach Out, Brief, Publish, and Report
A campaign runs in five stages. Nobody is booked until you approve the creator and the fee, and nothing is posted until you approve the draft.
Research
Agree the goal, market, language, platforms and budget, then build and vet the creator shortlist against them.
- Campaign goal and success measure
- Platforms, markets and languages
- Vetted shortlist with audience notes
- Creators excluded and why
Reach out
Contact the approved creators, collect rates and availability, and negotiate deliverables and usage terms within the agreed budget.
- Outreach in each creator's language
- Rate and format comparison
- Usage-rights and exclusivity terms
- Booking recommendation for approval
Brief
Write a brief per creator with the offer, the claims that are allowed, the disclosure required and the dates, then ship product where the campaign needs it.
- Creator brief and key messages
- Allowed claims and required disclosure
- Product seeding and delivery tracking
- Tracked links or discount codes
Publish
Review drafts, collect your approval, confirm each post goes live as agreed and check the disclosure label on the live post.
- Draft review and approval round
- Go-live confirmation per creator
- Live disclosure check
- Issue and change log
Report
Compare creators on reach, views, clicks, codes used and leads or sales where tracking allows, and recommend who to book again.
- Results by creator and by platform
- Cost per view, click and conversion
- Content worth reusing with rights
- Next-campaign shortlist
Campaign Work, Client Inputs, and Separate Costs
Managed by Onlinuum
The selected research, outreach, campaign coordination, UGC coordination and always-on programme tasks at the purchased tier.
Required from the client
Campaign goal and budget, product facts and allowed claims, product for seeding, approval of each creator and fee, contracts and payments to creators, draft approvals, and access to sales or analytics data.
Separate costs
Creator fees, product seeding and shipping, usage and whitelisting rights, paid amplification of creator posts and its ad budget, filming costs, translation, legal review and third-party tools.
Creator Work Is One Part of a Social Programme
Influencer campaigns borrow someone else's audience. The brand's own accounts, paid reach and YouTube-specific creator programmes are separate scopes with their own budgets.
YouTube creator programmes
Long-form YouTube integrations have their own pricing, formats and measurement, so they run in dedicated YouTube scopes.
- Bounded YouTube creator pilot
- Ongoing YouTube creator collaborations
- Sponsor segments, reviews and tutorials
A first creator test
If creator marketing is unproven for the category, the YouTube creator pilot is a one-time test that ends in a scale, revise or stop decision.
- Defined creator count and end point
- Research, outreach, briefing and analysis
- Written decision at the end
Telegram channel placements
Paid posts in other people's Telegram channels, bought as a media wave with live channel verification and per-placement tracking.
- Channel research and verification
- Native post copy per channel
- Placement IDs and tagged links
Paid amplification
Strong creator posts can run as partnership ads on Instagram and Facebook or as Spark Ads on TikTok, with their own ad budget and reporting.
- Partnership ads through Meta
- Spark Ads through TikTok
- Separate media budget
The brand's own accounts
Creator posts send people to the brand's profile. Running that profile, its calendar and its comments is the social media management scope.
- Calendar and publishing
- Community and DM handling
- Monthly reporting
Pair Creator Campaigns With Owned and Paid Channels
Influencer marketing pairs with social media management, platform scopes, Telegram placements and YouTube creator programmes.
Monthly social media management: channel strategy, content calendar, posts, community and Telegram channel management, reporting. From $1,200/month.
Social media audit and strategy: account review, audience and competitor research, a written channel plan and profile setup. One-time, from $1,000.
Social media content creation: graphics, carousels, short vertical video for Reels, TikTok and Shorts, and post copy every month. From $1,100/month.
Organic Instagram marketing services: strategy and grid plan, posts, carousels and Stories, comments and DMs, Insights reports. No bought followers.
TikTok agency for organic growth: content strategy, native video, publishing, community and TikTok Shop management. No bought views. From $1,400/month.
LinkedIn marketing services for B2B: company page publishing, founder ghostwriting, engagement, employee advocacy and reporting. From $1,300/month.
What Clients Say About Onlinuum Delivery
"Promoting such a large number of products in various languages was hardly a trivial undertaking, but they handled it professionally. They took care of auditing, configuring analytics, and context development. During our year-long collaboration they significantly increased the indicators for our ad campaign, which was already profitable. The gradual integration of new countries and languages further increased the influx of new users and orders while enhancing the scope of the advertising component of our business. Thank you, Alconost!"
"We are fully satisfied with the results of Alconost's work on our projects. Despite our rather complex requirements, everything was done quickly, clearly, harmoniously, and professionally. We had our own manager who oversaw all issues related to creating multiple landing pages and conducting PPC campaigns. He was always available and quickly responded to any requests, which was very convenient. Highly recommended!"
Tasks, Creator Fees, Disclosure, UGC, and Languages
What does the influencer marketing scope include?
Five tasks, bought individually or together: influencer research, outreach and negotiation, campaign coordination, UGC production coordination, and an always-on creator programme. The first four are priced per campaign; the always-on programme is monthly. The work covers creators on Instagram, TikTok, YouTube, LinkedIn and Telegram. Creator fees, product seeding and usage rights are separate.
What is included in the $1,700 base module?
The campaign base module combines Influencer Research S for 10 vetted profiles ($400), Outreach & Negotiation S with 10 creators ($500), and Campaign Coordination S for 3 creators going live ($800). UGC production and the always-on programme are added separately.
How much does an influencer marketing campaign cost?
Onlinuum's work starts at $1,700 per campaign and scales by task: research runs $400, $900 or $2,000 for 10, 30 or 100 profiles, and coordination runs $800, $2,000 or $4,500 for 3, 10 or 25 creators going live. Creator fees are on top and vary by platform, market, audience size and format; some small creators work for product only. You approve every creator fee before booking. Prices cover one brand, one language and one primary country.
Are creator fees included, and who pays the creators?
Creator fees are not included. By default the client contracts and pays creators directly, so the fee you approve is the fee the creator receives and nothing is marked up inside it. Onlinuum negotiates the terms, prepares the agreement points and tracks delivery.
How do you check that a creator's audience is real?
Each profile is reviewed for audience location and language, follower growth over time, engagement rate against similar accounts, comment quality and sponsor density. Sudden follower spikes, engagement pods and comment patterns typical of bought activity remove a profile from the shortlist. Where the platform allows it, we ask creators for screenshots of their own audience insights before booking.
How are paid partnerships disclosed?
Every paid or gifted post is disclosed. Creators use the platform's paid-partnership label where one exists and a clear marker such as #ad in the caption or on screen, following the FTC Endorsement Guides in the US, the CAP Code in the UK and the national rules in each EU market. The brief states the required disclosure, and the live post is checked after publication.
What is UGC and how does it differ from an influencer post?
UGC here means videos made by creators for the brand to publish on its own accounts or run as ads. The creator does not have to post them to their own audience, so the price depends on production and usage rights rather than reach. Each video is delivered with written usage terms covering where it may run and for how long.
Do you run B2B and multilingual influencer campaigns?
Yes. B2B campaigns use practitioner creators on LinkedIn, YouTube and niche Telegram channels, with longer formats such as reviews and webinars. Multilingual campaigns build a separate creator shortlist per market, with outreach and briefs in each creator's language. Each additional language is added in the order because it needs its own research, outreach and review.
Who owns the creator list, contracts and content?
You do. Agreements are between you and the creators by default, and the shortlist, vetting notes, briefs, contact history and results are handed over in full. Content rights follow the usage terms in each agreement, which are written down per creator so there is no doubt later about where a video may be used.
Run an Influencer Campaign You Can Measure
Choose the campaign tasks and volume, or start with the base module for 3 creators going live.
Campaign base module from $1,700. One brand, one language and one primary country included. Creator fees, product seeding and usage rights are separate.