Social Media Audit and Strategy Services
A one-time review of the brand's social accounts, audience and competitors, followed by a written strategy that says which networks to run, what to publish on each, and how the results will be judged.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Social Media Audit and Strategy Tasks and Pricing
Select the tasks and the scale. The base module is Social Media Audit S + Social Media Strategy S. Every task is one-time and priced for one brand, one language and one primary country.
Social Media Audit
Review the brand's existing accounts network by network: profile completeness, content and format history, posting consistency, engagement and follower quality, community response, and how social traffic is tracked.
Deliverables
- Account-by-account scorecard
- Content, format and posting history review
- Engagement and follower-quality check, including signs of bought or fake activity
- Comment and message response review
- Tracking and link-tagging gaps
- Prioritised list of fixes
Scale
Audience & Competitor Research
Find out where the target audience spends its time on social, what it responds to, and what an agreed set of competitors publishes, how often, and with what response in each market.
Deliverables
- Audience profile and network usage per market
- Competitor set agreed with the client
- Competitor content, cadence and engagement comparison
- Topics and formats that earn response in the category
- Openings the brand can own
Scale
Social Media Strategy
Turn the audit and research into a written plan: the job of each network, target audiences, content pillars and formats, posting cadence, community rules, KPIs, and the people and inputs the plan needs.
Deliverables
- Role and objective for each network
- Networks to start, keep or close
- Content pillars, formats and posting cadence
- Community and moderation principles
- KPIs, tracking plan and reporting rhythm
- 90-day rollout plan with owners and inputs
Scale
Profile Setup & Optimization
Set up new accounts or fix existing ones so each profile matches the strategy: name, handle, bio, links, highlights or featured sections, category, contact options and business settings, all inside accounts the client owns.
Deliverables
- Profile copy: name, bio, links and call to action
- Highlights, featured sections and pinned content set up
- Category, contact and business settings
- Tagged links for profile traffic
- Admin roles assigned by name, with an access log
Scale
Market & Language Adaptation
Adapt the strategy for each additional market and language: the local network mix, tone and terminology in that language, posting times, cultural and regulatory notes, and whether the market needs its own account.
Deliverables
- Network mix and audience notes per market
- Local account or shared account recommendation
- Tone and terminology guidance in the target language
- Local posting times, holidays and sensitivities
- Market-specific KPIs
Scale
Decide What Each Network Is For Before Paying to Run It
Many brands keep accounts open because they always have. The audit shows what each account does today, and the strategy decides what it should do from now on.
A busy account can still reach the wrong people
Posting volume and follower counts say little on their own. The audit looks at who follows, who engages, which posts lead to clicks, and how much of the following looks genuine, so the brand knows what it is actually working with.
Competitors set the baseline the audience compares you to
Research shows what similar brands publish, how often, and what response they get in each market. The strategy can then aim at the openings competitors leave and avoid copying the category leader.
A strategy is only useful if a team can run it
The output names the networks, cadence, formats, owners, inputs and the KPIs each network is judged by. An in-house team, a freelancer or a managed service can pick it up and start the next week.
What Sits Inside Social Media Audit and Strategy
Three pieces of work that are usually bought together. Each can also be ordered on its own when the others already exist.
Social media audit
The diagnostic layer. Each account is reviewed against the same checklist: profile completeness, content and format history, posting consistency, engagement rate and its quality, follower quality, response to comments and messages, and whether social traffic can be traced in analytics. Signs of bought followers, engagement pods or inactive audiences are reported plainly, because a strategy built on inflated numbers sets the wrong targets. The result is a scorecard per network and a prioritised list of fixes.
Social media strategy and consulting
The decision layer. Using the audit and the audience and competitor research, the strategy sets the job of each network, the audiences it serves, the content pillars and formats, the cadence the team can sustain, the community rules, and the KPIs. It also says which networks to close or pause. The strategy is written up and walked through with the client's team, and questions during rollout are answered by the same specialist who wrote it.
Profile setup and market adaptation
The implementation layer that is cheap to do once and expensive to leave broken. Profiles are set up or corrected so names, bios, links, highlights, categories and contact options match the strategy, with admin roles assigned by name inside accounts the client owns. For each additional market and language, the plan is adapted to the local network mix, tone, posting times and sensitivities, including the decision between a local account and a shared one.
Four Ways to Get a Social Media Strategy
The difference shows up afterwards: whether the strategy can be run, checked against evidence, and handed to someone else.
|
Factor
|
In-house
A marketer finds the time
|
Freelance consultant
Hourly or per project
|
Agency pitch strategy
Bundled with a retainer
|
Fixed-scope audit and strategy
The Onlinuum model
|
|---|---|---|---|---|
| Evidence base | What the team already believes about its own accounts. | Depends on the consultant's method and the access they get. | Often a template built to lead into the retainer that follows. | An account-by-account audit and competitor research, written down before any recommendation. |
| Price | Hidden in salaries and in time taken from other work. | Hourly, so the final number moves. | Free or discounted, then recovered in the monthly fee. | Fixed tasks and tiers, priced before the work starts. |
| What you can act on | Rarely written down in a form others can follow. | A slide deck, sometimes without cadence or owners. | Written for the agency's own team to execute. | A 90-day plan with networks, cadence, owners, inputs and KPIs that any team can run. |
| Account access | Held internally. | Often passwords shared over chat. | Sometimes moved into a business manager the agency controls. | Yours. Named, revocable roles in your accounts, with an access log. |
What a fixed-scope audit actually buys
A written diagnosis, a plan a team can start running, and no obligation to buy the execution from us. If you want us to run it afterwards, the strategy carries straight into social media management without a second discovery phase.
Configure the AuditFrame, Audit, Research, Plan, and Hand Over
Audit and strategy run once, in a fixed order. Each stage produces a document the next one builds on.
Frame
Agree the business objective, the networks and markets in scope, the competitor set and the stakeholders, and get named read access to the accounts and analytics.
- Business objective and priority audiences
- Networks and markets in scope
- Competitor set for the research
- Named access to accounts and analytics
Audit
Review every account in scope against the same checklist and score it, including follower quality and how social traffic is tracked.
- Profile, content and posting review
- Engagement and follower-quality check
- Community response review
- Tracking and link-tagging gaps
Research
Map where the audience spends time in each market and what competitors publish, how often, and with what response.
- Audience and network usage per market
- Competitor content and cadence comparison
- Formats and topics that earn response
- Openings for the brand
Plan
Write the strategy: the job of each network, pillars, formats, cadence, community rules, KPIs and the 90-day rollout.
- Role and objective per network
- Content pillars, formats and cadence
- KPIs and tracking plan
- 90-day rollout with owners and inputs
Hand over
Walk the team through the findings and the plan, apply the profile fixes where ordered, and agree who runs what next.
- Walkthrough call with the client's team
- Profile setup applied where ordered
- Market and language adaptations delivered
- Recommended next scopes, if any
Included, Required, and Separate
Delivered by Onlinuum
The selected audit, research, strategy, profile setup and market adaptation tasks at the purchased tier, written up and walked through with your team.
Required from the client
Business goals and target audiences, read access to the accounts and analytics, the competitor list or permission to propose one, brand rules, and time for the kickoff and walkthrough calls.
Separate scopes and costs
Monthly publishing and community management, content production, ad campaigns and ad budgets, influencer fees, paid social listening or analytics tools, and translation of existing content.
The Strategy Routes Into the Work That Runs It
The audit and strategy are bought once. The plan they produce usually leads into one or more recurring scopes, each with its own budget.
Social media management
Run the plan every month: calendar, publishing, community management and reporting on the networks the strategy kept.
- Monthly calendar and post copy
- Comment and message handling
- Reporting against the strategy's KPIs
Social content creation
Produce the graphics, carousels, short vertical video and copy the strategy calls for, at a fixed monthly volume.
- Graphics and carousels
- Reels, TikTok and Shorts
- Post copy in the brand's voice
Influencer marketing
When the research shows the audience trusts creators more than brand accounts, reach is borrowed through creator campaigns.
- Creator research and outreach
- Campaign coordination and disclosure
- UGC production coordination
Paid social
Paid reach on Facebook and Instagram has its own accounts, budgets and attribution, and is run as a separate scope.
- Account, pixel and Conversions API setup
- Campaign management and creative testing
- Separate ad budget
Content strategy
When the brand needs one editorial plan across website, blog and social, the work starts a level above the social strategy.
- Audience and topic research
- Editorial plan across channels
- Briefs the social calendar draws on
Recurring Scopes the Strategy Can Lead Into
The audit and strategy pair with social media management, content creation, creator campaigns and platform programmes.
Monthly social media management: channel strategy, content calendar, posts, community and Telegram channel management, reporting. From $1,200/month.
Social media content creation: graphics, carousels, short vertical video for Reels, TikTok and Shorts, and post copy every month. From $1,100/month.
Influencer marketing campaigns across Instagram, TikTok, YouTube, LinkedIn and Telegram: vetted creators, outreach, coordination, UGC. From $1,700.
Organic Instagram marketing services: strategy and grid plan, posts, carousels and Stories, comments and DMs, Insights reports. No bought followers.
TikTok agency for organic growth: content strategy, native video, publishing, community and TikTok Shop management. No bought views. From $1,400/month.
LinkedIn marketing services for B2B: company page publishing, founder ghostwriting, engagement, employee advocacy and reporting. From $1,300/month.
What Clients Say About Onlinuum Delivery
"Promoting such a large number of products in various languages was hardly a trivial undertaking, but they handled it professionally. They took care of auditing, configuring analytics, and context development. During our year-long collaboration they significantly increased the indicators for our ad campaign, which was already profitable. The gradual integration of new countries and languages further increased the influx of new users and orders while enhancing the scope of the advertising component of our business. Thank you, Alconost!"
"We are fully satisfied with the results of Alconost's work on our projects. Despite our rather complex requirements, everything was done quickly, clearly, harmoniously, and professionally. We had our own manager who oversaw all issues related to creating multiple landing pages and conducting PPC campaigns. He was always available and quickly responded to any requests, which was very convenient. Highly recommended!"
Audit, Strategy, Pricing, and Languages
What does a social media audit include?
Each account in scope is reviewed against the same checklist: profile completeness, content and format history, posting consistency, engagement and follower quality, response to comments and messages, and how social traffic is tracked in analytics. You get a scorecard per network and a prioritised list of fixes. Audience and competitor research, the strategy itself, profile setup and market adaptation are separate tasks that can be added to the same order.
What is included in the $1,000 base module?
The base module combines Social Media Audit S ($400) and Social Media Strategy S ($600) for 1-2 networks, one brand, one language and one primary country. It is a one-time fee. Audience and competitor research, profile setup and extra markets are added separately.
How much do social media audit and strategy services cost?
The base module is $1,000 one-time. Every task scales on its own: the audit runs $400, $700 or $1,000 for 1-2, 3-4 or 5+ networks, and the strategy $600, $1,000 or $1,600 for the same ranges. Every task at its largest tier comes to $5,200. You can configure the exact combination above and see the number before speaking to anyone.
Which networks do you audit?
Any network the brand runs or is considering: usually Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Telegram, Reddit or Pinterest. Each network is reviewed separately because formats, audiences and metrics differ, and the strategy may recommend closing a network that costs effort and brings nothing back.
Do you check for fake followers or bought engagement?
Yes. The audit looks at follower growth patterns, engagement from inactive or irrelevant accounts, and signs of engagement pods or purchased activity, and reports what it finds plainly. We do not buy followers or engagement for any client, and the strategy sets targets on genuine audience response.
Is this the same as social media consulting?
It is the structured version of it. The strategy task is written by a named social media specialist, walked through with your team, and questions during the 90-day rollout go back to the same person. If you need ongoing advice instead of a one-time plan, that can be scoped as a custom engagement.
Do we have to buy social media management afterwards?
No. The strategy is written so an in-house team, a freelancer or another supplier can run it. If you do want us to run it, it carries straight into social media management, content creation or a platform programme without a second discovery phase.
How are extra languages and markets priced?
Published prices cover one brand, one language and one primary country. Each additional market and language is added in the order through the Market & Language Adaptation task, because a second market often needs a different network mix, tone, posting times and sometimes its own account.
What access do you need, and who owns the accounts?
Read access to the accounts and analytics for the audit, and admin roles only where profile setup is ordered. Access is given to named people, can be revoked at any time, and is logged. The accounts, the audit and the strategy document stay yours.
Find Out What Each Social Account Is Worth Keeping
Choose the audit and strategy tasks and the scale, or start with the base module for 1-2 networks.
Base module $1,000 one-time. One brand, one language and one primary country included. Ad budgets, production and tools are separate.