Facebook Marketing Services
Page publishing, comments and Messenger, Facebook Groups, Page setup and reporting for the brand's own Facebook presence, in one language or several.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Facebook Marketing Tasks and Pricing
Select the tasks and volume. The base module is Page Strategy & Publishing S + Community & Messenger S + Reporting S. Page Setup & Optimization is a one-time task; the rest run monthly.
Page Strategy & Publishing
Decide what the Page is for and who it serves, plan the monthly calendar, write the posts in the brand's voice, and schedule the approved batch in Meta Business Suite.
Deliverables
- Page objective, audience and content pillars
- Monthly content calendar and format mix
- Post copy, links, tags and disclosures
- Scheduling and pre-publication check
Volume
Community & Messenger
Answer comments and Messenger conversations under an agreed policy, keep saved replies and automated answers current, and route sales and support questions to the right people on the client side.
Deliverables
- Response and moderation policy
- Comment and Messenger handling
- Saved replies and automated answers kept current
- Escalation routing and a monthly log of recurring questions
Volume
Facebook Groups Management
Run a brand-owned Facebook Group: membership questions and approvals, group rules, moderation, discussion prompts, and the admin and moderator roles that keep it orderly.
Deliverables
- Group rules and membership questions
- Member approval and moderation
- Discussion prompts and pinned announcements
- Admin and moderator role map
Volume
Page Setup & Optimization
Set up or clean up the Facebook Page: category, About section, contact details, buttons, cover and profile images, pinned post, Messenger greeting, and the roles and permissions behind it.
Deliverables
- Page details, category and About section
- Call-to-action button and contact options
- Messenger greeting and frequently asked questions
- Role and permission review with an access log
Volume
Reporting
Review reach, engagement, clicks, messages and leads by post and by Page, and turn them into the next month's content and community decisions.
Deliverables
- Monthly performance summary by Page
- Best and worst posts with reasons
- Clicks and leads from tagged links
- Next-month priorities
Volume
Facebook Still Holds Customers Who Expect an Answer
For many brands the Facebook Page is where customers check opening hours, ask about an order, or read what others said. Running it well is mostly about consistency and response.
The Page is often a customer service desk
Comments and Messenger conversations carry real questions about prices, delivery, bookings and complaints. When they go unanswered for days, people notice, and so do the next visitors who read the thread. Community and Messenger handling runs on a written policy with escalation routing to sales and support.
Organic reach rewards a clear purpose
Posting for the sake of a schedule produces little reach. Each Page gets an objective and a short list of content pillars, and the calendar is built from them. Posts that do not serve the objective are cut before they cost design time.
Groups can do what a Page cannot
A brand-owned Group gives customers a place to talk to each other: product owners, members, local communities. It needs rules, membership questions and steady moderation, which is why Groups management is priced as its own task.
What Sits Inside Facebook Marketing
The work splits into three operating areas. They are usually bought together, and each one fails in its own way, so it helps to know which one is missing when a Page stalls.
Facebook Page management
The publishing layer: the Page objective, content pillars, monthly calendar, post copy, links and tags, scheduling in Meta Business Suite, and the Page details that visitors check first. It also covers Page setup and cleanup, from the About section and call-to-action button to the roles and permissions behind the Page. Without this layer a Page either goes quiet or fills with posts nobody asked for.
Facebook community management
The response layer: comments under posts and ads, Messenger conversations, saved replies and automated answers, and clear rules for what gets answered, escalated, hidden or reported. It runs against an agreed policy and an issue log, so moderation decisions are consistent and traceable. Questions that need the client's sales or support team are routed to them with context.
Facebook Groups management
The community layer: a brand-owned Group with its own rules, membership questions, approvals, discussion prompts and moderator roles. Groups suit brands whose customers want to talk to each other, such as product owners, members or local communities. A Group needs daily attention to stay useful, and that attention is what this task buys.
Four Ways to Run a Facebook Page
The differences show up in who answers Messenger on a Friday evening, who holds the Page roles, and what evidence exists when somebody leaves.
|
Factor
|
In-house marketer
Facebook as one of many duties
|
Freelancer
Per post or per month
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Agency retainer
Monthly hours, blended team
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Fixed-scope Facebook marketing
The Onlinuum model
|
|---|---|---|---|---|
| Publishing volume | Whatever fits around other work, and it stops during leave. | Depends on availability and on how many clients the freelancer is serving. | Agreed in principle, then renegotiated as the hours run down. | A purchased monthly volume, up to 12, 24 or 48 posts, written into the order before the month starts. |
| Comments and Messenger | Answered when someone has time. | Often out of scope or best effort. | Billed by the hour, which discourages daily presence. | A separately priced task with a written policy, saved replies and escalation routing. |
| Facebook Groups | Usually left to grow or decay on its own. | Rarely included. | Sometimes included, rarely moderated daily. | Its own task with rules, member approval, moderation and a role map. |
| Page access | Held internally, the genuine advantage of this model. | Personal profiles added as admins and rarely removed. | Sometimes inside a business portfolio the agency owns. | Yours. We work through named, revocable roles in your Meta business portfolio, with an access log. |
| Proof of results | Platform screenshots, rarely joined to leads. | Follower counts and likes. | A monthly deck built around reach. | Tagged links per post, with clicks, messages and leads per Page in the monthly report. |
What the fixed-scope model actually buys
A defined monthly volume, a named owner per task, and the Page, Group, content and evidence staying on your side. You see the tier you bought and what it delivers before anything is published.
Configure Facebook MarketingPlan, Publish, Respond, and Learn
Facebook marketing runs as a repeating monthly cycle. A one-time Page setup comes first where the Page needs it, and the last stage of each month sets the priorities for the next.
Plan
Agree the month's objective for each Page and Group, the content pillars and the calendar. Inputs needed from the client are listed with deadlines so production does not stall.
- Objective and audience per Page
- Content calendar and format mix
- Group prompts and announcements
- Inputs needed from the client and deadlines
Publish
Write the posts in the brand's voice, send the batch for approval, and schedule it. Nothing is published without approval.
- Post copy, links, tags and disclosures
- Briefs for visuals and short video
- Client approval of the batch
- Scheduling in Meta Business Suite
Respond
Answer comments and Messenger conversations under the agreed policy, moderate the Group, and pass questions that need the client's team to the right person.
- Comment and Messenger handling
- Group approvals and moderation
- Escalations to sales and support
- Issue and approval log
Learn
Review reach, engagement, clicks, messages and leads by Page and by post, and turn them into next month's decisions.
- Results by Page and by post
- Clicks and leads from tagged links
- Recurring customer questions
- Next-month priorities
Management, Inputs, and Separate Costs
Managed by Onlinuum
The selected publishing, community and Messenger, Groups, Page setup and reporting tasks at the purchased tier.
Required from the client
Brand and tone rules, product facts, approved visuals or design access, Page roles in your Meta business portfolio, timely approvals, and answers for questions that need the client's sales or support team.
Separate scopes and costs
Facebook and Instagram ads and their budgets, design and video production, influencer fees, translation, and third-party tools. No followers, likes or reviews are bought.
The Facebook Page Is One Layer of a Social Programme
Running the Page organically is one job. Paid reach, content production and the other networks are separate scopes with their own pricing.
Facebook and Instagram ads
Paid campaigns on Facebook, Instagram and Messenger run in Meta Ads Manager with their own budgets, testing and attribution.
- Pixel and Conversions API setup
- Campaign management and creative testing
- Separate media budget
Instagram marketing
Instagram shares Meta's tools with Facebook but has its own formats, grid and audience habits, so it is planned and priced as its own scope.
- Strategy and grid plan
- Posts, carousels and Stories
- Community and DM handling
Social content creation
When the Page needs more graphics, carousels or short vertical video than the client can supply, production is added as a separate scope.
- Social graphics and carousels
- Short vertical video
- Templates and visual kit
Several networks at once
Brands that run Facebook alongside LinkedIn, X or Telegram can put all owned channels under one management scope with a shared calendar.
- Channel strategy across networks
- One content calendar
- Reporting by network
Add Other Networks or Paid Reach When the Page Needs It
Facebook marketing pairs with Instagram, content creation, social media management and creator work.
Monthly social media management: channel strategy, content calendar, posts, community and Telegram channel management, reporting. From $1,200/month.
Social media audit and strategy: account review, audience and competitor research, a written channel plan and profile setup. One-time, from $1,000.
Social media content creation: graphics, carousels, short vertical video for Reels, TikTok and Shorts, and post copy every month. From $1,100/month.
Influencer marketing campaigns across Instagram, TikTok, YouTube, LinkedIn and Telegram: vetted creators, outreach, coordination, UGC. From $1,700.
Organic Instagram marketing services: strategy and grid plan, posts, carousels and Stories, comments and DMs, Insights reports. No bought followers.
TikTok agency for organic growth: content strategy, native video, publishing, community and TikTok Shop management. No bought views. From $1,400/month.
What Clients Say About Onlinuum Delivery
"Promoting such a large number of products in various languages was hardly a trivial undertaking, but they handled it professionally. They took care of auditing, configuring analytics, and context development. During our year-long collaboration they significantly increased the indicators for our ad campaign, which was already profitable. The gradual integration of new countries and languages further increased the influx of new users and orders while enhancing the scope of the advertising component of our business. Thank you, Alconost!"
"We are fully satisfied with the results of Alconost's work on our projects. Despite our rather complex requirements, everything was done quickly, clearly, harmoniously, and professionally. We had our own manager who oversaw all issues related to creating multiple landing pages and conducting PPC campaigns. He was always available and quickly responded to any requests, which was very convenient. Highly recommended!"
Tasks, Base Module, Groups, Ads, and Languages
What do Facebook marketing services include?
Five tasks, bought individually or together: Page strategy and publishing, community and Messenger, Facebook Groups management, Page setup and optimization, and reporting. Setup is one-time; the others run monthly. In practice someone owns the calendar, writes and schedules the posts, answers comments and messages under an agreed policy, moderates the Group if there is one, and turns last month's numbers into next month's decisions.
What is included in the $1,000 base module?
The standalone base module combines Page Strategy & Publishing S for up to 12 posts ($400), Community & Messenger S with business-day responses ($300), and Reporting S for one Page ($300). Groups management and Page setup are added separately.
How much does Facebook page management cost?
The base module is $1,000 per month for one Page. Each task scales on its own: publishing runs $400, $700 or $1,200 per month for up to 12, 24 or 48 posts, community and Messenger runs $300, $600 or $1,000, and Groups management starts at $400 for one Group. Every monthly task at the largest tier comes to $4,200 per month, plus $700 one-time if four or more Pages need setup. All prices cover one brand, one language and one primary country. You can configure the exact combination above and see the number before speaking to anyone.
Do you run Facebook ads as part of this?
No. Facebook and Instagram advertising is the separate Meta Ads scope, with its own setup, campaign management, creative testing and media budget. The two work well together: the organic Page answers the comments and messages that ads generate, and the reporting can show both.
Can you manage a Facebook Group for our brand?
Yes. Facebook Groups management covers group rules, membership questions, member approval, moderation, discussion prompts, pinned announcements and the admin and moderator roles. It is priced per group, from $400 per month for one. If the brand does not have a Group yet, the strategy work will say whether one is worth starting.
Do you buy followers, likes or reviews?
No. We do not buy followers, likes, comments or reviews, and we do not use fake profiles to seed engagement. Growth comes from useful posts, prompt answers, a well-run Group and, where the client chooses, paid campaigns under the Meta Ads scope. Paid partnerships with creators are disclosed under FTC and ASA rules using Meta's branded content tools.
How are extra languages and countries priced?
Published prices cover one language and one primary country. Each additional language is added in the order, because a second-language Page or Group needs its own calendar, copy, moderation and approvals. Brands often run one global Page with regional Pages under it; the setup task maps that structure before publishing starts.
Who owns the Page, the Group and the content?
You do. We work through named, revocable roles in your Meta business portfolio, with an access log, and never inside a business portfolio we own. Posts, calendars, visuals, moderation policies, saved replies and reports stay yours, and the documentation goes with them if you move the work in-house or to another supplier.
Run the Brand's Facebook Page as a Managed Channel
Choose the tasks and monthly volume, or start with the base module for one Page.
Base module from $1,000/month. One Page, one language and one primary country included. Ad budgets, design and video production are separate.