App Marketing
ASO, user acquisition, store page conversion, and retention, for apps that need the full growth system, not just installs.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Installs Without Retention Are an Expense
CPI keeps rising. The only way to make app marketing profitable is to optimize the entire lifecycle, from discovery through activation, retention, and revenue.
CPI is rising: unit economics depend on lifecycle value
Average cost per install ranges from $1.50 to $3.50 and climbs every year. If acquired users do not activate and retain, the economics never recover. App marketing has to own every stage from the install to a retained, paying user.
Organic discovery and paid UA work best together
ASO reduces dependence on paid channels. Paid user acquisition accelerates testing and captures demand ASO cannot reach yet. Running them as disconnected services wastes budget on both sides. App marketing governs the intersection.
Store page conversion is where most budget leaks
You pay to drive users to an app store page, then lose them because screenshots are wrong, the description is generic, or ratings are low. Store page CRO plugs this leak before scaling acquisition spend.
Retention is where sustainable app growth happens
The average app loses 75% of users in the first week. Onboarding optimization, push strategy, CRM flows, and subscription monetization are where international app marketing creates real value, after the install.
Three Services Inside One App Growth System
Each is a service you can buy separately. The app marketing domain makes sure they work as a system.
App Store Optimization
Organic app discovery through keyword strategy, metadata optimization, and store page conversion. Multilingual ASO across multiple languages with native keyword research per market, not translated listings.
- + Keyword research and semantic core
- + Metadata optimization for App Store and Google Play
- + ASO localization for international markets
- + Ratings and reviews strategy
App User Acquisition
Paid acquisition across Apple Search Ads, Google App Campaigns, and paid social, managed for cost per quality install. Creative testing and audience iteration to reduce CPI.
- + Apple Search Ads setup and management
- + Google App Campaigns management
- + Paid social for app installs
- + Budget and bid optimization
App Conversion and Retention
Store page CRO (screenshots, icons, A/B testing, custom product pages) plus retention systems (onboarding, push, CRM, subscription optimization). Global app marketing that covers the full user lifecycle.
- + Screenshot strategy and store page A/B testing
- + Custom product pages and preview videos
- + Onboarding and retention optimization
- + Subscription and monetization strategy
Services Inside App Marketing
Start with the service that matches your bottleneck, then move into a defined scope.
App conversion and retention services: store page CRO, screenshot testing, onboarding, and subscription monetization. See pricing.
App user acquisition services: Apple Search Ads, Google App Campaigns, and paid social for installs. See pricing.
App Store Optimization services for iOS and Android: keyword research, metadata optimization, and A/B testing. See pricing.
Cross-Border App Growth Without Fragmentation
Scaling an app across languages and markets is one of the hardest problems in mobile. Our system is built for this: shared architecture, local intelligence, and native-level execution in every market.
Multilingual
One app, multiple languages
Native-level ASO, store page creatives, and ad copy across every target language. Each locale gets its own adaptation, so keyword relevance, messaging, and conversion logic hold in every market.
International
One app expanding across countries
Market-specific keyword strategy, localized metadata, adapted creatives, and per-jurisdiction ad campaigns, without fragmenting the growth system.
Global
Worldwide presence, local execution
Cross-market app growth systems for brands where consistency at scale must coexist with local store realities. Proven across verticals where language affects conversion and trust drives installs.
From App Audit to Measurable Growth
App marketing covers several services. The domain helps us identify the biggest lever, choose the right service, and define a first scope that produces signal.
Diagnose
Find where the app growth system breaks: visibility, conversion, or retention.
- ASO baseline and keyword gap analysis
- Store page conversion audit
- Retention funnel and monetization review
Match
Choose the right services inside app marketing.
- ASO, paid UA, store CRO, retention, or a combination
- Primary lever versus supporting layer
- Platform focus: App Store, Google Play, or both
Scope
Turn the service choice into a defined first engagement.
- ASO optimization, store CRO sprint, or UA setup
- Clear outputs, timelines, and decision points
- Lower-risk entry before broader optimization
Execute
Run optimizations and campaigns with named specialists.
- Keyword and metadata updates with A/B testing
- Campaign deployment with creative iteration
- Retention programs with measurable cohort improvement
Prove
Scale only what the data confirms.
- Install quality and retention by channel
- Revenue per install and LTV improvement
- Next priorities tied to measured funnel improvement
App Growth Results
"Promoting such a large number of products in various languages was hardly a trivial undertaking, but they handled it professionally. They took care of auditing, configuring analytics, and context development. During our year-long collaboration they significantly increased the indicators for our ad campaign, which was already profitable. The gradual integration of new countries and languages further increased the influx of new users and orders while enhancing the scope of the advertising component of our business. Thank you, Alconost!"
"We are fully satisfied with the results of Alconost's work on our projects. Despite our rather complex requirements, everything was done quickly, clearly, harmoniously, and professionally. We had our own manager who oversaw all issues related to creating multiple landing pages and conducting PPC campaigns. He was always available and quickly responded to any requests, which was very convenient. Highly recommended!"
Questions Buyers Ask About App Marketing
What is the difference between app marketing and ASO?
ASO is the organic app store visibility layer, one service inside app marketing. Full app marketing also includes paid user acquisition, store page conversion optimization, retention, and lifecycle programs. ASO is where most apps should start, but sustainable growth requires the full system.
Can I start with just ASO?
Yes, and most apps should. ASO builds the organic foundation that makes paid acquisition more efficient. Start with an ASO optimization scope, then expand into paid UA and retention once the organic baseline is healthy.
Do you support multilingual app marketing?
Yes. Multilingual app marketing is a core capability. We perform native keyword research and metadata optimization for each locale, starting from local search demand. We execute ASO localization across multiple languages with native specialists per market.
Which platforms do you cover?
Apple App Store and Google Play. Each platform has different metadata rules, ranking algorithms, and optimization techniques. Our scopes support both stores individually or as cross-platform engagements. Paid UA covers Apple Search Ads, Google App Campaigns, and paid social.
How does international app marketing work?
International app marketing requires per-market keyword research, localized metadata, adapted store page creatives, and market-specific paid campaigns. Each locale is researched and optimized natively by a specialist for that market. Global app marketing coordination means consistent strategy with localized execution.
What is the best first step?
An ASO optimization scope for your primary market and platform. It covers keyword research, metadata optimization, competitor analysis, and a ratings strategy. From there, we can expand to localization, store CRO, paid UA, and retention based on what the data shows.
Start With the Biggest App Growth Lever
Tell us where visibility, conversion, or retention is breaking down. We will help you choose the right app marketing service and define a first scope you can justify, deliver, and measure.
