EXPERT

Anastasiya Antoniuk

Content Manager

Works with mobile apps and digital products across lifestyle, utilities, and subscription-based categories. Strongest at the intersection of SEO, ASO, and product messaging, turning data into content that makes sense to users and helps drive installs and engagement.
5+ Years experience
2 Languages
2 Markets
Anastasiya Antoniuk photo
APPROACH

How Anastasiya Works

Content should support visibility, installs, and product growth, not just fill space.

No Guessing, Only Data

Content starts with search demand, competitors, and product context. If there is no real demand or clear angle, the task needs to be challenged before any writing starts.

Structure Is Half the Work

Weak structure cannot be rescued by good copy. Anastasiya defines responsibilities for each page and piece of content before writing to keep the system scalable.

Content Has To Pull Its Weight

Every content asset should drive traffic, support conversion, or help the product grow. If it does not, it should be reworked or deprioritized.

EXPERTISE

Core Expertise

What Anastasiya brings to app and product content work

Content Strategy

Turns product goals and data into a clear content structure, defining what needs to be said, how pages connect, and what each piece is responsible for before writing starts.

SEO Content

Writes content that matches search intent and ranks, starting with search queries, competitors, and product context instead of assumptions.

ASO Content

App store texts that improve visibility and conversion: metadata, descriptions, and messaging shaped by store data and keyword impact.

Localization

Adapts content for different markets and audiences while keeping product messaging consistent across languages.

Content Optimization

Improves existing content based on performance data, reworking what can grow, scaling what already works, and cutting what doesn't pull its weight.

Content for Growth

Supports acquisition and engagement with the right messaging, reviewing product context in Figma and aligning content with the UI users actually see.

PROOF & FIT

How Anastasiya Drives Content Growth

The kind of work where Anastasiya adds the most value, and the outcomes she focuses on.

Experience

Worked with mobile apps and digital products at different stages, from early launches to scaling. Work includes SEO and ASO content, localization, and supporting growth teams with content that performs. Has structured content from scratch and improved existing content based on real data.

Outcomes I Focus On

  • Increasing organic traffic through search-driven content
  • Improving conversion through clearer messaging and structure
  • Supporting app installs via ASO and store content
  • Scaling content without losing consistency and quality
  • Turning existing content into measurable growth

Philosophy

Content doesn't drive growth on its own. It works only when it's tied to distribution, search demand, and product goals. Sustainable growth comes from iteration and compounding: improving what already exists, expanding what works, and cutting what doesn't.

TOOLS

Tools & Platforms

Selected tools Anastasiya uses in day-to-day content work.

Ahrefs

Keyword research, competitor analysis, and content gap discovery

Google Search Console

Tracking performance and identifying growth opportunities

Google Analytics

Understanding user behavior and content impact

App Store Connect

App performance analysis and metadata testing

Google Play Console

Visibility, conversion, and keyword impact monitoring

Notion

Structuring content, briefs, and workflows

SCOPES OF WORK

Scopes I Work On

Delivery scopes where I am an assigned specialist.

ASO Localization

ASO localization services: native-language keyword research and metadata per market, no machine translation, from $300. See pricing.

App Marketing
ASO
5 industries 8 countries 7 languages 3 tasks
ASO Optimization

ASO optimization services: keyword research, metadata, and competitor analysis for iOS and Android, from $300. See pricing.

App Marketing
ASO
5 industries 8 countries 7 languages 7 tasks
On-Page SEO

On-page SEO services: page optimization, content briefs, and landing page tuning, priced per deliverable, from $250. See pricing.

5 domains 2 services 7 industries 8 countries 7 languages 4 tasks
SEO Research

SEO research services: keyword-to-page architecture, competitor analysis, and demand validation, from $300. See pricing.

6 domains 3 services 7 industries 8 countries 7 languages 5 tasks
AI Optimisation

AI optimisation services for citation-ready content on ChatGPT, Perplexity, and Claude. Visibility audits from $500, named expert. Get started.

AEO
3 domains 7 industries 8 countries 7 languages 3 tasks
Content Localization

Translation and localization services priced per target language: native linguists, MT post-editing, localization QA. Content translation from $600.

4 domains 3 services 7 industries 8 countries 7 languages 4 tasks
Content Rewriting

Content rewriting services for pages you already published: website rewrites, blog refreshes, editing and repurposing. 5 pages from $700.

5 domains 4 services 8 industries 8 countries 7 languages 6 tasks
Content Strategy

Content strategy services that start with a website content audit: 12-month editorial plan, priority topics, named owners. From $500. See pricing.

6 domains 4 services 7 industries 8 countries 7 languages 3 tasks
Content Writing

Content writing services priced per piece: blog posts, pillar pages, case studies, white papers. Blog Post Writing from $500. See task pricing.

4 domains 3 services 5 industries 4 countries 4 languages 6 tasks
Copywriting

Copywriting services for websites, sales pages, emails and ads. Fixed price per deliverable, native writers, one revision round. Website copy from $800.

6 domains 5 services 8 industries 8 countries 7 languages 7 tasks
International SEO Setup

International SEO setup: hreflang implementation, geo-targeting, and keyword research from native-language experts. Audits from $500.

SEO
2 domains 7 industries 8 countries 7 languages 5 tasks
Link Building

Link building services: backlink analysis, measured outreach, digital PR, and toxic-link cleanup, paid by work delivered. From $400. See pricing.

4 domains 2 services 7 industries 8 countries 7 languages 6 tasks
Local SEO

Local SEO services: Google Business Profile optimization, citation building, and review management. Audits from $400. See pricing.

SEO
2 domains 7 industries 8 countries 7 languages 5 tasks
SEO Audit

Comprehensive SEO audits for SaaS, content, and ecommerce sites: technical, demand, content, authority, and measurement. From $1,190. See pricing.

SEO
2 domains 7 industries 8 countries 7 languages 1 task
Technical SEO

Technical SEO services: crawling, indexation, Core Web Vitals, schema, and migration support. Health checks from $500. See pricing.

2 domains 2 services 7 industries 8 countries 7 languages 6 tasks
Transcreation

Transcreation services for ads, slogans and brand copy: in-market writers re-create the message per target language. Adaptation review from $400.

4 domains 3 services 6 industries 8 countries 7 languages 5 tasks
Video Content Production

Video content production: creative concepts, scripts, editing, and short-form cutdowns. Base module from $1,700/mo. See pricing.

Video Marketing
3 domains 6 industries 4 countries 2 languages 5 tasks
Video Marketing Audit

Video marketing audit covering channel performance, content production, YouTube Ads readiness, and creator opportunity. From $790. See pricing.

Video Marketing
3 domains 5 industries 4 countries 2 languages 1 task
YouTube Channel Management

Full YouTube channel management: strategy, publishing, metadata, thumbnails, community and analytics. Multilingual channels included. From $1,200/month.

Video Marketing
2 domains 5 industries 4 countries 2 languages 5 tasks
CTA

Build content that drives product growth

From SEO and ASO content to localization and messaging structure, Anastasiya helps apps and digital products turn content into measurable growth.