Digital Marketing in China
A multilingual, international marketing agency for global companies reaching the Chinese mainland market with native Mandarin expertise.
Language mix
Population and language distribution for this market across the tracked language set.
Languages over 1%
Market profile
Only published language pages become related cards. This section keeps the broader market mix visible.
International Digital Marketing for the Chinese Market
A Separate Platform Stack
Google, Meta, and most Western platforms are not accessible on the mainland. Campaigns run on Baidu and other local search engines, WeChat official accounts and mini programs, Douyin, and Xiaohongshu, so the plan is rebuilt from the channel level rather than ported.
Hosting, ICP Filing and Page Speed
Hosting a site on mainland servers requires an ICP filing, and pages served from abroad load slowly for local users. We map the technical route with you first, because content quality cannot compensate for a site that takes seconds to appear.
Simplified Chinese, Written Natively
Mainland audiences read Simplified Chinese, with terminology, brand naming, and tone that differ from Traditional Chinese markets. Native Mandarin experts write the client-facing layer, including Chinese brand naming choices that survive local search and social use.
Digital Marketing in China for International Companies
Approach the Chinese Market With Native Quality
For international companies expanding into mainland China, we deliver productized digital marketing services with native Mandarin experts across Baidu, WeChat, Douyin, and Xiaohongshu. Multilingual, international, and fully outsourced.
Digital marketing in China: common questions
Do you work with international companies entering the Chinese market?
Yes, that is our primary fit. Onlinuum is an outsourced, productized marketing services agency for brands based outside China that need native Mandarin execution on local platforms. Local Chinese agencies serve domestic clients well; we serve international companies that need an expert, multilingual partner to plan and run mainland activity alongside their other markets.
Which platforms replace Google and Meta on the mainland?
Baidu leads search, with Sogou, 360, and Bing taking a meaningful share. WeChat is the central ecosystem for content, service, payment, and mini programs, Douyin dominates short video, and Xiaohongshu drives product discovery and reviews, especially in beauty, travel, and lifestyle. Tmall and JD carry most branded e-commerce demand.
Do we need a mainland-hosted website and an ICP filing?
If local performance matters, usually yes. Sites hosted outside the mainland are reachable but slow, which costs conversion, and mainland hosting requires an ICP filing tied to a local entity. Some brands start instead with a WeChat presence and marketplace stores, then add a hosted site once the market justifies the setup. We help you compare the routes before you commit.
Is Simplified Chinese content enough for other Chinese-speaking markets?
No. Mainland audiences read Simplified Chinese, while Taiwan and Hong Kong read Traditional Chinese, and the differences go beyond characters to vocabulary, tone, and platform mix. We treat each market separately and reuse strategy rather than copy, which is why our Taiwan work is scoped as its own market with its own channels.
