Muhammad Hijazi Siddiqui
Senior ASO & Mobile Growth Specialist
Core Expertise
What Muhammad brings to each engagement
ASO & Keyword Optimization
Runs in-depth keyword research, clustering, and metadata optimization to improve app visibility and rankings, driving organic installs up and dependency on paid acquisition down.
Paid User Acquisition Strategy
Plans, launches, and optimizes Google UAC and Meta campaigns against CPI and tROAS goals, so budget scales with performance instead of ahead of it across global markets.
Ad Creative Optimization
Designs, tests, and iterates video and image creatives through data-driven A/B testing, improving CTR, lowering CPI, and lifting conversion rates and overall ROAS.
Global Market Trend Analysis
Analyzes market trends, competitor movements, and seasonal search behavior to find high-performing keywords and app opportunities that compound into long-term install growth.
Why Muhammad Is a Strong Fit
Experience, measurable outcomes, and the type of work where Muhammad adds the most value.
Experience Snapshot
Has managed ASO for mobile games and apps across early-stage launches and scaling products in competitive global markets, from pre-launch planning to growth-stage optimization on both Google Play and the Apple App Store. Work covers keyword research, metadata optimization, and store conversion improvements end to end. Campaigns run across Tier 1, Tier 2, and high-volume Tier 3 regions, including the UAE, India, and Pakistan, tuned to geo-specific user behavior and monetization patterns. Working languages are English and Urdu.
Proven Results
- Mobile casual game with low organic installs after launch: optimized keywords, icon, and store listing, increasing organic installs by 65% and store conversion rate from 12% to 21% in 6 weeks.
- Competitive simulation game with poor global visibility: restructured the ASO strategy with sharper keyword targeting and localization, reaching top 10 in multiple categories and lifting organic installs by 80% within 2 months.
Best Fit
Best suited for mobile app and game teams scaling organic growth in competitive global markets. Especially effective for startups and mid-stage apps struggling with visibility, low store conversion, or weak keyword rankings, where a structured ASO strategy moves installs, store performance, and long-term user acquisition efficiency.
Tools & Platforms
Selected tools Muhammad uses in day-to-day delivery.
Google Play Console
Keyword tracking, store performance analysis, and conversion rate optimization
App Store Connect
Metadata optimization, A/B testing, and iOS app performance monitoring
Sensor Tower
Competitor analysis, keyword research, and global market trend tracking
data.ai
Market intelligence, category benchmarking, and user acquisition insights
Firebase
User behavior analysis and funnel optimization for ASO improvements
Scopes I Work On
Delivery scopes where I am an assigned specialist.
Scale installs without scaling CPI
From keyword and metadata work to Google UAC, Meta campaigns, and creative testing, Muhammad helps app and game teams grow installs while keeping acquisition costs efficient.