Brankica Petrašinović
ASO Specialist
Core Expertise
What Brankica brings to each engagement
Keyword Optimization Strategies
Scales organic keyword rankings and maximizes visibility across app store locales, because organic growth compounds over time and keeps delivering long after a campaign ends.
Conversion Rate Optimization
Creates full-funnel optimization by executing native A/B testing frameworks, including Product Page Optimization (PPO), Custom Product Pages (CPPs), and Custom Store Listings (CSLs), to systematically drive up conversion rates.
New App Launches
Manages the end-to-end market research, competitor analysis, and localization strategies required to successfully publish and launch a brand new app to the stores.
Cross-Functional Collaboration
Collaborates deeply with design and product teams to translate market research insights into high-converting graphic assets and metadata.
Why Brankica Is a Strong Fit
Experience, measurable outcomes, and the type of work where Brankica adds the most value.
Experience Snapshot
Handles the full ASO lifecycle, from new app launches to growth-stage optimization of existing apps. Launches cover market research, localization, and store setup. Optimization covers keyword scaling, creative A/B testing, and continuous iteration. Has done this work both solo and as the direct lead of a cross-functional team.
Proven Results
- Launched and grew a mobile party/social game to #1 on iOS for its primary target keyword, and top 3 for multiple high-volume US keywords, within 6 months of launch.
- Drove a 50% increase in organic downloads for a core iOS app by architecting and executing a comprehensive keyword optimization strategy.
Best Fit
Best suited for apps entering new markets or scaling existing ones through organic growth, especially where multilingual ASO and continuous testing matter more than one-off fixes. Works well leading ASO end-to-end (research, metadata, creative testing, localization), either solo or within a cross-functional team, and is equally comfortable with new launches and mature apps needing a fresh growth push.
Tools & Platforms
Selected tools Brankica uses in day-to-day delivery.
AppTweak
Keyword research, competitor research, creatives research
Sensor Tower
Competitor analysis, market analysis
Google Play Console
Performance metrics and analysis, metadata preparation
App Store Connect
Performance metrics and analysis, metadata preparation
Scopes I Work On
Delivery scopes where I am an assigned specialist.
App store CRO services: screenshot strategy, icon A/B tests, and store listing experiments that lift installs. Start a test from $160.
ASO localization services: native-language keyword research and metadata per market, no machine translation, from $300. See pricing.
ASO optimization services: keyword research, metadata, and competitor analysis for iOS and Android, from $300. See pricing.
Make organic installs compound
From keyword scaling and native A/B testing to new app launches and localization, Brankica focuses on growth that keeps delivering long after a campaign ends.