Mariia Nedbaievska
ASO Specialist
How Mariia Works
ASO as an ongoing process, not a one-time setup. Every decision starts with data.
Research First
Every optimization starts with keyword analysis, competitor research, and market insights.
Test and Iterate
No assumptions taken for granted. All changes validated through A/B testing and performance tracking.
Focus on Impact
Priority given to actions that directly influence visibility, conversion, and installs.
What Mariia Does
Core ASO capabilities and areas of expertise
Keyword Research and Clustering
Building semantic cores based on search demand, competition, and user intent. Native keyword research for target markets.
Metadata Optimization
Full-cycle metadata optimization for App Store and Google Play. Title, subtitle, keyword field, description — adapted per platform and locale.
Conversion Rate Optimization
Improving app store page performance through structured testing of creatives and messaging. Screenshot strategy, icon testing, and Custom Product Pages.
A/B Testing
Designing and analyzing experiments for icons, screenshots, videos, and descriptions. Data-driven creative decisions.
Competitor Analysis
Identifying growth opportunities through benchmarking and market insights. Continuous competitive monitoring.
Localization
Adapting app store pages for different markets with native keyword research. Multilingual ASO for international app growth.
Scopes I Work On
Delivery scopes where I am an assigned specialist.
ASO optimization services: keyword research, metadata, and competitor analysis for iOS and Android, from $300. See pricing.
ASO localization services: native-language keyword research and metadata per market, no machine translation, from $300. See pricing.
App store CRO services: screenshot strategy, icon A/B tests, and store listing experiments that lift installs. Start a test from $160.
Apple Search Ads management: account setup, keyword strategy, and bid optimization for iOS app installs. Named specialist, from $400/mo.
App retention services: onboarding, CRM, push, and paywall optimization that make acquisition spend profitable. Retention audits from $400.
Google App Campaigns management: account setup, creative testing, and bid optimization for Android and iOS UA. From $400/mo. See pricing.
Paid social for app installs: channel strategy, creative testing, and bid optimization across Meta and TikTok. From $400/mo. See pricing.
Work with Mariia
Book a consultation to discuss your app's ASO strategy — keyword research, metadata optimization, or multilingual localization.