Content Rewriting Services for Pages You Already Published

Start from a named list of articles and one objective per batch. Each article is read against that objective, outdated facts and examples are replaced, thin sections are rewritten, sections the market has moved past are retired, and the publication or last-modified date is updated where the CMS allows it. The URL and the structure stay as they are, so the page keeps its age and its links. Blog Post Refresh starts at $400 for 5 articles.

We take the named URL list and the approved objective, rewrite the body copy of each page in the same language on the same URL, and hand back a change log that records every replaced section plus one revision round. The Website Copy Rewrite tier starts at $700 for 5 pages. Title tags, meta descriptions, headings, and internal links are the On-Page SEO scope; body text is this one.

Website Copy Rewrite is $700 for 5 pages, $1,500 for 12, and $2,800 for 25. Blog Post Refresh starts at $400 for 5 articles, Product Description Rewrite at $600 for 50 products, Editing & Proofreading at $250 for 10k words, Content Repurposing at $450 for 3 source pieces, and Content Pruning & Consolidation at $400 for 50 pages. Published pricing covers one language and one primary country; each additional language adds 60% of the item base and each additional country adds 40%.

It can, which is why the work is bounded and auditable rather than wholesale. We keep the URL, keep the intent the page already satisfies, and change the text against an agreed objective instead of rebuilding the page. Every replaced section is written into a change log and the original text is preserved, so if a page underperforms after publication you can roll a single section back rather than the whole rewrite.

Usually no. A rewrite that keeps the same reader and the same intent should keep the URL, because the age, the inbound links, and the measurement history are most of what makes the page worth rewriting. Change the URL only when the page becomes a genuinely different document, or when two pages merge into one. In both cases the redirect and canonical work itself is implemented in the Technical SEO scope; we deliver the specification.

Pruning is removing published pages that are too thin, too duplicated, or too outdated to earn their place, and merging what is worth keeping into a single surviving URL. On this page it is an execution task: you or your strategist supply the candidate list, and we deliver the merge map, the rewritten copy on the surviving pages, and the redirect specification. Content Pruning & Consolidation starts at $400 for 50 pages.

An audit decides which pages to fix and in what order. A refresh does the fixing. The audit is a Content Strategy deliverable and produces a ranked candidate list; this scope takes that list and rewrites the text. If you already know which pages are stale, you can start here directly. If you do not, run the audit first, because paying to rewrite the wrong hundred pages is the expensive mistake.

Rewriting improves an existing page and leaves it where it is: same URL, same format, better text. Repurposing takes a strong source piece and rewrites it into different formats, such as a checklist, a newsletter, a social set, or a slide outline, while the original stays published. Both tasks live on this page and both start from material you already own. Rewriting is priced per page or article, repurposing per source piece.

Text generated by running a page through a rewriting tool is the problem, not the tooling itself. Spun output reads as filler, loses the specifics that made the original useful, and gives a search engine no reason to prefer the page. Our batches are assigned to a named editor who writes the published text; software is used for research, terminology, and consistency checks, and no page is put through a rewriting generator.

If a page already exists, still covers a topic that matters, and only its text has aged, refreshing it is roughly half the per-unit cost of producing the same unit from scratch and keeps the URL's age and links. If no page covers the topic, or the existing page was written for a different reader, a refresh cannot rescue it and the work belongs in the Content Writing scope. The comparison table above has the per-unit numbers.

Once a year is a reasonable baseline for evergreen articles, sooner for anything with prices, product details, regulations, or benchmark figures in it. Teams with a large archive usually run a fixed monthly batch instead of an annual sweep, which is why Blog Post Refresh can be ordered monthly as well as one-time: a steady five to fifteen articles a month keeps the archive current without a disruptive project.

The change log is the measurement instrument: it records what was replaced on which URL and on what date, so movement afterwards can be attributed to the rewrite instead of guessed at. Compare each refreshed URL against its own pre-refresh baseline over a 60 to 90 day window. Building the dashboards and the ongoing reporting itself is a separate analytics scope, not a deliverable here.