Content Strategy Services and Website Content Audit
A bounded diagnosis of what you already publish, a topic thesis per market, and a dated editorial plan with a named owner behind every slot.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Content Strategy Tasks and Pricing
Pick one bounded deliverable and a volume tier. Published prices cover the English core and one primary country; each additional language adds 60% of the item base price and each additional country adds 40%.
Content Audit
A page-level review of everything you already publish. Every URL receives traffic, conversion and freshness data and exactly one decision: keep, update, merge or delete. Cannibalisation pairs are named, and the fix list is ordered by effort against expected return.
Deliverables
- Page-level inventory with traffic, conversions and last-updated date
- Keep, update, merge or delete decision for every audited URL
- Cannibalisation pairs named, with the surviving page identified
- Priority fix list with effort estimates
- 30-minute walkthrough call
Volume Tiers
Content Strategy Development
The thesis behind the programme: which topics you intend to own in each market, who you are writing for, which funnel stage every cluster serves, and how each one will be judged. It ends in a costed production plan, not a statement of principles.
Deliverables
- Topic thesis and audience definition per market
- Topic clusters mapped to funnel stage and destination page
- Format and cadence decisions per cluster
- Measurement plan with the metric each cluster is judged on
- Costed production plan referencing the writing scopes
Volume Tiers
Editorial Calendar
A dated publishing calendar your team can actually run: one owner and one format per slot, refresh slots for existing URLs alongside new pieces, and a briefs queue that feeds production. Delivered inside the planning tool you already use.
Deliverables
- Dated publishing calendar per channel
- Owner and format assigned to every slot
- Briefs-to-be-written queue ready for production
- Refresh slots for existing URLs, not only new pieces
- Handoff file in your own planning tool
Volume Tiers
Publishing More Is Not a Content Strategy
Three failures show up in almost every website content audit we run. None of them are solved by producing more articles.
Volume without a thesis
A team publishes steadily and still cannot say what the blog is for. Without a topic thesis, meaning the short list of subjects you intend to own and the reason a buyer should believe you on them, every brief is argued from scratch and the archive reads as unrelated posts. This is where content strategy and content marketing part company: strategy decides what the programme is about before anyone writes a word.
No owner behind a topic
Blog content strategy fails quietly when a cluster belongs to everyone. Slots get filled by whoever has capacity that week, depth never accumulates, and the pieces that would actually move a buying decision are the ones nobody has time for. A calendar with a named owner and a fixed format per slot changes what gets published.
Nothing is ever retired
Content programmes almost never include a decision to stop. Pages that stopped earning years ago still split rankings with newer work, consume crawl budget and mislead the people who read them. Deciding to merge or delete is as much a strategic output as deciding to publish.
Content Strategy Services We Deliver
Three bounded deliverables with fixed prices and a named specialist, plus a clear line around what belongs to a neighbouring scope.
Website content audit
A page-level inventory of everything you publish, scored on performance and freshness, ending in one decision per URL. This is the entry task and the input to everything else on this page.
- + Traffic, conversions and last-updated date per URL
- + Keep, update, merge or delete decision for every page
- + Cannibalisation pairs named, with the surviving page identified
- + Priority fix list ordered by effort against expected return
- + Audit repeated per market when more than one language is in scope
Content strategy development
The decisions a content strategy company is actually hired for: what you intend to own, for whom, in which format, and how you will know it worked. Every cluster leaves with a destination page and a metric.
- + Topic thesis and audience definition per market
- + Clusters mapped to funnel stage and destination page
- + Format and cadence decisions per cluster
- + Measurement plan naming the metric for each cluster
- + Costed production plan the writing scopes can quote against
Editorial calendar and content planning
What a content planning agency should hand over at the end: a dated calendar with owners, formats, briefs and refresh slots, delivered in the planning tool your team already runs on.
- + Dated publishing calendar per channel
- + Owner and format assigned to every slot
- + Briefs queue ready for production handoff
- + Refresh slots for existing URLs alongside new pieces
- + Social and newsletter cadence aligned to the same clusters
What this scope does not include
Gap and competitor analysis are priced and delivered on our SEO research scope, not here, so the same unit never lands in your cart twice. Writing, rewriting and translation are separate production scopes with their own published prices.
- + Content gap analysis and competitor content analysis: SEO research scope
- + Keyword research and search-demand clustering: SEO research scope
- + Page-level optimisation and content briefs: on-page SEO scope
- + Article, landing page and product copy production: the writing scopes
- + Content marketing strategy services at programme level: the content service page
What Makes Our Content Strategy Different
Not a workshop and a deck. A bounded diagnosis, a thesis you can defend, and a plan that ends in a priced production order.
Evidence before opinion
Every recommendation traces back to a row in the audit. We read analytics, Search Console, the live SERP and your own sales notes before proposing a topic, so a content strategy consultant argues from your data rather than from category habit. Where the evidence is thin we say so instead of filling the gap with a best practice.
- Every topic recommendation traced to an audit row
- Analytics, Search Console and live SERP read together
- Thin evidence flagged, never papered over with best practice
One calendar per market, not a translated one
Multilingual, international and global programmes fail when the German calendar is the English calendar in German. We build the topic thesis per market from local demand and local competitors, then decide deliberately which clusters are shared and which are market-specific. B2B content strategy agency work abroad lives or dies on that distinction.
- Topic thesis built per market from local demand
- Shared and market-specific clusters decided explicitly
- Additional languages and countries priced as bounded add-ons
Strategy that ends in a priced order
The last page of the plan is a production order, not a summary. Each cluster carries a format, a volume and a price taken from our published writing scopes, so the strategy can be approved as a budget line on the day it is delivered instead of waiting for a second scoping round.
- Costed production plan attached to the strategy
- Each cluster quoted against a published scope price
- Handoff to production without a second scoping round
From Brief to Calendar Handoff
Four steps. A named artifact at the end of each one. No open-ended retainer.
Brief
Tell us what you publish today, which markets matter, and what the content programme is expected to earn.
- Markets, languages and buying cycle in scope
- Access to analytics, Search Console and the current calendar
- Commercial goal the content is judged on
Audit
We inventory the existing library page by page and turn it into one decision per URL, with cannibalisation pairs named.
- Full page inventory with performance and freshness data
- Keep, update, merge or delete decision per URL
- Priority fix list with effort estimates
Strategy
The audit becomes a topic thesis per market, clusters mapped to funnel stage and destination page, and a measurement plan.
- Topic thesis and audience definition per market
- Clusters mapped to funnel stage and destination page
- Metric and target defined for every cluster
Handoff
You receive a dated editorial calendar with owners, formats and briefs, plus a costed production plan. Walkthrough call included.
- Dated calendar delivered in your own planning tool
- Owner, format and brief per slot
- Costed production plan and walkthrough call
Other Content and Search Scopes
Content strategy decides what to publish. These scopes produce it and make it rank.
What Clients Say About Our Content Work
"We stopped managing five separate vendors and started getting one coherent system. The productized model made it easier to scope work, track progress, and justify spend internally."
"Running marketing in four languages used to mean four agencies with four processes. Onlinuum gave us one operating model across all of them without losing local quality."
Common Questions About Content Strategy
Straight answers about scope, pricing and delivery.
How much does a content audit cost?
A 50-page website content audit costs $500, 200 pages cost $1,000 and 500 pages cost $1,800. Libraries above 2,000 pages are scoped individually. Published prices cover the English core and one primary country; each additional language adds 60% of the item base price and each additional country adds 40%.
How long does a content audit take?
S tier (50 pages): 5 business days. M tier (200 pages): 8 business days. L tier (500 pages): 12 business days. Strategy development runs 2 to 3 weeks after the audit is signed off, and the editorial calendar is handed over within a week of the strategy.
What is included in a content strategy?
A topic thesis and audience definition per market, topic clusters mapped to funnel stage and destination page, format and cadence decisions, a measurement plan naming the metric each cluster is judged on, and a costed production plan. The dated editorial calendar with owners, formats and briefs is the separate Editorial Calendar task, from $400.
What is the difference between content strategy and content marketing?
Content strategy decides what to publish, for whom, in what order and how success is measured. Content marketing is the ongoing programme that produces, distributes and promotes it. This scope is the strategy half: one bounded engagement ending in a plan. If you are looking for the full programme, including production and distribution, start from our content marketing service page.
Do you run content gap analysis and competitor content analysis?
Yes, but not on this page. Both are priced and delivered as tasks on our SEO research scope, from $400, so the same work never appears twice in one order. They pair well with an audit: the audit tells you what to do with the pages you have, gap and competitor analysis tell you which pages you are missing.
Can we run the content audit ourselves?
You can, and the method is not secret: export every URL, join traffic and conversion data, add the last-updated date, then force one decision per row. What teams usually lack is not the spreadsheet but the willingness to delete. Buying the audit buys an outside opinion that has no stake in keeping a page alive.
Do I need a content strategist or a copywriter?
A strategist decides which pages should exist and how they will be judged. A copywriter writes them. If you already know what to publish and only need the words, go straight to the writing scopes. If you are publishing steadily and cannot show what it earns, start with the audit here.
How often should you audit your content?
Once a year for most libraries, or after any event that changes the picture: a migration, a rebrand, a new market, or a sharp traffic drop. Fast-moving libraries publishing more than twenty pieces a month benefit from a lighter half-year pass on the newest cohort only.
Start With a 50-Page Content Audit
One bounded diagnosis, a decision for every URL, and a plan you can approve as a budget line. Named expert, fixed price, no retainer.
Delivery: 5-12 business days by tier. One-time engagement.
