Copywriting Services for Websites, Sales Pages and Emails
Web copywriting, conversion copywriting, email and ad copy: hire a copywriter for one named deliverable instead of a monthly retainer.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Copywriting Tasks and Pricing
Select one deliverable and a volume tier. Audience, offer, tone and the action each unit has to earn are confirmed in the brief before writing starts.
Website Copy
New copy for a named set of site pages: home, category, service, product and about pages written around one positioning and one action per page. Work on text that already exists, including refreshes, repurposing and proofreading, belongs to the Content Rewriting scope and is not part of this task.
Deliverables
- One positioning and message map for the named page set
- Headline, subhead and body copy per page in the agreed structure
- Call-to-action copy and supporting proof lines
- Title and meta description drafts for each page
- One revision round per page
Volume Tiers
Sales Page Copy
Long-form direct-response copy for one named offer per page: research into objections, offer framing, proof architecture and a full argument built to close. Articles, blog posts, case studies and white papers are a different unit of work and belong to the Content Writing scope.
Deliverables
- Customer research summary with voice-of-customer quotes
- Offer, objection and proof map before any drafting
- Full long-form page copy with section-by-section structure
- Two headline and lead variants for testing
- One revision round per page
Volume Tiers
SEO Copywriting
The same writing unit as Website Copy plus a search brief: demand check, the target query per page and on-page markup written into the draft. This is what people buy as seo copywriting services from an seo copywriting agency, delivered as one task inside this scope. It consumes an approved query-to-page map; keyword research, clustering and content briefs are the SEO Research and On-Page SEO scopes, and per-market keyword research is Cross-Market Setup at its own published price of $400 for one market, $1,000 for three and $1,500 for five.
Deliverables
- One target query and intent confirmed per page
- Copy written to the approved query-to-page map
- Heading hierarchy, title and meta description per page
- Internal link targets and anchor suggestions inside the page set
- One revision round per page
Volume Tiers
Email Copy
Copy for a named sequence or campaign: onboarding, nurture, win-back, launch or newsletter emails, each written to one action. Editorial calendars, content audits and programme planning are the Content Strategy scope and the Content service; template build and ESP configuration are separate.
Deliverables
- Sequence map with the goal and trigger of each email
- Subject line and preheader options per email
- Full email body copy with the primary call to action
- Plain-text variant where the sequence requires one
- One revision round per email
Volume Tiers
Ad Copy Sets
Paid-media copy in complete sets: search headlines and descriptions, social primary text and hooks, display and retargeting variants for one campaign and audience. Design, development, ad-platform build and media spend are handled by the relevant service or scope and are never inside this price.
Deliverables
- One audience, offer and angle brief per set
- Search headline and description variants per set
- Social primary text, hook and call-to-action variants
- Character-count compliance for each named platform
- One revision round per set
Volume Tiers
UX/Microcopy
Interface copy for a named set of screens and states: onboarding, empty states, forms, errors, confirmations and system messages written to keep people moving. Site internationalisation, hreflang and language-version templates are the Website Localization web development scope, not an interface copy task.
Deliverables
- Screen-by-screen copy inventory with states covered
- Interface copy for labels, buttons, hints and errors
- Terminology list kept consistent across the product
- Copy delivered in the format your design file expects
- One revision round per screen batch
Volume Tiers
Taglines & Messaging
Positioning lines, taglines and a messaging framework for one brand or product: value proposition, proof pillars and the words the whole team reuses. Re-creating an existing message so it works the same way in another language is the Transcreation scope; carrying the same meaning across languages, including machine-translation post-editing, is the Content Localization scope.
Deliverables
- Positioning statement and value proposition
- Named tagline concepts with the rationale behind each
- Messaging framework with proof pillars per audience
- Tone-of-voice notes and usage examples
- One revision round per concept batch
Volume Tiers
Copy That Has a Job to Do
Most website text is written to fill a layout. Copy is written to move one named audience to one named action.
Copy written without a conversion job
A page that was never told what it has to earn cannot be judged. It gets signed off because it sounds fine, and then it underperforms quietly for two years. Every task on this page starts by naming the audience, the offer and the single action, so the draft can be argued with instead of admired.
Copy written by whoever could not refuse
Website text usually lands on a founder, a designer or a product manager between other work. That is not a skill problem, it is a briefing problem: nobody had the customer research, the objections or the proof in one place. Professional copywriting services exist to close that gap, not to sound cleverer than your team.
Copy that reads well and sells nothing
Conversion copywriting judges a draft on the decision it produces, not on how it reads aloud. A search brief is an input to that writing, not a different product: when a page has to rank and convert, it runs as the SEO Copywriting task inside this scope instead of being split off to a separate seo copywriting agency with its own brief and its own tone.
Copywriting Services We Deliver
Four capability groups, one price per deliverable, a named writer on every task.
Website and landing page copy
Website copywriting services for the pages that carry your positioning: home, category, service and product pages, plus landing page copywriting for named campaigns.
- + Home, category, service and product page copy
- + Landing page copy per campaign and audience
- + Positioning and message map before drafting
- + Title and meta description drafts per page
- + Copy for ecommerce, SaaS, fintech and B2B page sets
Sales page and direct-response copy
Long-form pages written by a sales page copywriter who starts from objections and proof, not from a template. Built for offers that need a full argument before the buy button.
- + Voice-of-customer research and objection mapping
- + Offer framing and proof architecture
- + Full long-form page copy with section structure
- + Headline and lead variants for testing
- + B2B copywriting services for considered, multi-touch offers
Email and ad copy
Email copywriting services for sequences that have a job, and paid-media copy delivered in complete, platform-compliant sets.
- + Onboarding, nurture, win-back and launch sequences
- + Subject line and preheader options per email
- + Search headlines and descriptions per ad set
- + Social hooks, primary text and retargeting variants
- + Ecommerce copywriting services for promo and lifecycle sends
UX writing, microcopy and messaging
UX writing services and microcopy writing for product screens, plus taglines and a messaging framework the whole team can reuse.
- + Onboarding, empty state, form and error copy
- + Consistent product terminology across screens
- + Positioning statement and value proposition
- + Tagline development services with rationale per concept
- + Messaging framework with proof pillars per audience
Content Writing vs Conversion Copywriting
Two different products. The difference is what you are buying, not how many words arrive.
|
What is being bought
|
Content Writing
Articles, guides, posts
|
Conversion Copywriting
Pages, emails, screens
|
|---|---|---|
| Unit of work | A piece: an article, a guide, a case study, a product description. The unit is the document. | A decision point: a page, an email, a screen, an ad set. The unit is the place where someone acts. |
| Success metric | It gets read, shared, cited and found. Time on page, rankings and assisted demand. | It gets acted on. Sign-ups, demo requests, add-to-carts and replies from the named audience. |
| Brief input | A topic, an angle, a target query and an outline. The subject matter drives the draft. | An audience, an offer, objections and proof. The customer's hesitation drives the draft. |
| Revision model | Accuracy, structure and coverage of the topic. Reviewers argue about what is missing. | One revision round against the stated action. Reviewers argue about what is unconvincing. |
| Who writes it | A subject-matter writer who can research a field fast and explain it clearly. | A named copywriter who has sold this kind of offer before and can defend every line. |
Buying a read, or buying an action
If the goal is to be read, that is the Content Writing scope: blog posts, guides, case studies and product descriptions. If a source text already exists and needs reworking, that is the Content Rewriting scope. This page writes new copy that asks someone for a decision.
See Content WritingWhat a Named Writer Changes
The difference between a copywriting agency and this scope is not the writing. It is what you can see before you pay.
A named writer, not a pool
You see the specialist profile before the order, and the same person writes every unit in it. No account-manager layer, no rotating pool of contractors behind a copywriting company front, no draft that arrives in a voice nobody can explain.
- Specialist profile visible before engagement
- The same writer across the whole order
- Direct access to the person writing the copy
Message before word count
Nothing gets drafted until the audience, the offer, the objections and the single action are on the page. That is why professional copywriting services cost more than a word rate and deliver something a team can actually approve.
- Positioning and message map before the first draft
- Objections and proof mapped from real customer language
- Every unit tied to one named action
One price per deliverable
A copywriting firm usually sells a retainer or a rate card per thousand words. Here the price is attached to the deliverable and the tier, visible before you talk to anyone, with no minimum term and no monthly commitment.
- Published price per task and volume tier
- One revision round included in every unit
- No retainer, no minimum term, no hidden word rate
From Brief to Copy You Can Ship
Four steps. A named deliverable at every stage. One revision round, stated up front.
Brief
You give us the audience, the offer, the named pages or emails, the action each one has to earn, and anything you already know about objections. A short call fills the gaps if the written brief is thin.
- Audience, offer and the action per unit
- Named URLs, screens or sequence steps
- Known objections, proof and tone references
Message map
Before drafting, you approve a one-page map: positioning, the argument order, the proof behind each claim and the call to action. Disagreements get settled here, where they cost nothing.
- Positioning and value proposition
- Argument order and proof per claim
- Approved before any copy is written
Draft
A named writer drafts every unit in the order against the approved map. Search briefs, interface constraints and platform character limits are applied during drafting, not bolted on afterwards.
- Full copy per page, email, screen or ad set
- Query, intent or platform constraints applied inline
- Variants where the task includes them
Handoff
You get the copy in the format your team works in, plus one revision round per unit. If a page already has text that only needs reworking, that is the Content Rewriting scope and is quoted there rather than absorbed here.
- Copy delivered in your document or design format
- One revision round per unit, against the stated action
- Implementation, design and development scoped separately
Other Content Scopes of Work
Copywriting works best alongside these complementary scopes.
What Clients Say About Our Copywriting Work
"We stopped managing five separate vendors and started getting one coherent system. The productized model made it easier to scope work, track progress, and justify spend internally."
"Running marketing in four languages used to mean four agencies with four processes. Onlinuum gave us one operating model across all of them without losing local quality."
Common Questions About Copywriting
Straight answers about scope, pricing and delivery.
What is the difference between copywriting and content writing?
Copywriting is written to produce an action on a page, in an email or on a screen: a sign-up, a demo request, a purchase. Content writing is written to be read and found: articles, guides, case studies, product descriptions. Same craft, different unit and different success metric. This scope sells the first; the Content Writing scope sells the second.
How is UX writing different from copywriting?
UX writing is copy inside the product: labels, buttons, hints, empty states, errors and confirmations, judged by whether people complete the task without stopping. Marketing copy is judged by whether someone decides. Both are sold here, but as different tasks: UX/Microcopy starts at $400 for ten screens, while page and campaign copy sits in the other rows.
What is conversion copywriting?
Conversion copywriting starts from customer research rather than from a blank page. The writer maps the audience, the offer, the objections and the proof, then writes the shortest argument that moves a specific person to a specific action. The draft is reviewed against that action, not against taste.
How much does copywriting cost?
Website Copy is $800 for 3 pages, $1,600 for 7 and $3,000 for 15. Sales Page Copy is $1,000 for one page, $2,500 for 3 and $4,500 for 6. SEO Copywriting is $900 for 3 pages, $1,800 for 7 and $3,400 for 15. Email Copy starts at $300 for 5 emails, Ad Copy Sets at $250 for 3 sets, UX/Microcopy at $400 for 10 screens and Taglines & Messaging at $300 for 5 concepts.
Can AI replace copywriters?
Not for work that has to carry an offer. AI is fast at variants and first passes, and we use it that way, but it cannot run customer research, judge which objection is actually blocking the sale, or defend a claim to your legal team. Every deliverable here is written and signed off by a named human writer.
How do you hire a good copywriter?
Ask for the brief they would write before the copy they would produce. A good copywriter asks about the audience, the offer, the objections and the action before quoting. On this page you can see the specialist profile, the deliverables and the price before you commit, which is the same check in a different order.
What does a copywriter actually do?
About half the work happens before any writing: reading customer language, collecting proof, mapping objections and agreeing what each unit must achieve. The writing itself is the argument that survives that research, plus the discipline to cut everything that does not move the decision forward.
What should a copywriting brief include?
The audience and where they are in the decision, the offer and its proof, the single action each unit has to earn, the named pages or emails in scope, known objections, tone references and any hard constraints such as legal wording or character limits. Step one of the process exists to collect exactly this.
Do I need a native speaker copywriter for each language?
For copy that has to sell, yes. Published prices cover the English core and one primary country; each additional language adds 60% of the item base and each additional country adds 40%, applied to the same subtotal and never compounded. If an existing message has to be re-created so it works the same way in another language, that is the Transcreation scope; if the same meaning has to be carried across, including machine-translation post-editing, that is the Content Localization scope.
Can you rewrite our existing pages instead of writing new copy?
Yes, but not from this page. When a source text already exists, the unit of work changes and so does the price: refreshes, repurposing, editing and proofreading are sold by the Content Rewriting scope at roughly half the cost of writing the same unit from scratch. Send the URLs and we will tell you which of the two scopes fits before you order.
Start With Website Copy
Three named pages, one positioning, one action per page and one revision round, written by a named copywriter. Need a single offer to close instead? Start with Sales Page Copy.
Delivery: 5-10 business days at the S tier. One-time engagement. Published prices cover the English core and one primary country; each additional language adds 60% of the item base, each additional country 40%.
