CRO Analysis and Conversion Rate Optimization
UX audits, funnel analysis and A/B testing, managed for revenue lift, not redesign opinions or test-velocity vanity metrics.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
CRO Packages
Comprehensive CRO services bundled at a fixed price. Choose the scope that fits your business.
Starter
For businesses getting started
- + Conversion audit
- + Heatmap analysis
- + Quick wins report
- + 30-min consultation call
Professional
Comprehensive package
- + Full CRO program
- + A/B testing plan
- + Funnel analysis
- + UX recommendations
- + 60-min strategy call
- + 30-day email support
Enterprise
Full-scale solution
- + Complete optimization program
- + Continuous testing
- + Personalization strategy
- + Revenue modeling
- + 2x 60-min strategy calls
- + 90-day priority support
Every Visitor You Lose Costs the Same as One You Acquired
Driving more traffic to a broken funnel scales the waste. CRO fixes the funnel first, so every marketing dollar works harder.
Most websites lose 97% of visitors before they convert
The average site converts 1–3% of traffic. That means the other 97% leave without buying, signing up, or requesting a demo. A 1-point improvement in conversion rate can double revenue from the same traffic budget. CRO finds where visitors drop off and fixes the specific friction that stops them.
Conversion rates improve when every change is tested
Redesigns based on stakeholder preferences routinely hurt performance. CRO replaces opinion with evidence: structured A/B tests that isolate one variable, run to statistical significance, and prove which version generates more revenue. Every change ships because a test showed it earns more.
Analytics alone do not explain why visitors leave
Google Analytics shows where visitors drop off. It does not show why. CRO combines quantitative data (funnel metrics, click maps) with qualitative research (session recordings, user testing) to diagnose the root cause of conversion failures, then tests fixes aimed at that cause.
CRO analysis services and CRO audit services as named deliverables
Three fixed scopes instead of an open-ended retainer. Each has a defined output, a published price, and a named senior specialist who owns it.
CRO audit, from $500
The one-time diagnostic. A conversion audit of the primary funnel, heatmap analysis, and a prioritised quick-wins report, plus a 30-minute consultation call to walk through what was found. Nothing ongoing is attached to it.
- Conversion audit across the primary funnel
- Heatmap and behaviour review
- Prioritised quick-wins report
CRO analysis, from $2,000
The research layer inside the Professional package: full funnel analysis, UX recommendations, and an A/B testing plan built from segment-level evidence, with a 60-minute strategy call and 30 days of email support.
- Segment-level funnel and drop-off analysis
- UX recommendations tied to specific friction
- A/B testing plan with sample-size requirements
Ongoing CRO programme, from $4,500
Continuous testing on top of the analysis: experiments run to significance, winners implemented, personalization strategy and revenue modelling, with two strategy calls and 90-day priority support.
- Continuous test-learn-deploy cadence
- Winner implementation and revenue modelling
- Executive reporting tied to business KPIs
How We Increase Conversion Rates
UX Audit and Funnel Analysis
Heatmaps, session recordings, and step-by-step funnel mapping to identify exactly where visitors abandon and what friction causes the drop-off. Every audit produces a prioritized list of testable improvements.
A/B and Multivariate Testing
Hypothesis-driven experiments on headlines, layouts, CTAs, forms, and page flows. Tests run to statistical significance before winners deploy, and no test is stopped early because a result looks good.
Landing Page Optimization
High-converting page design and copy that aligns with traffic source intent. PPC landing pages, campaign pages, and product pages optimized for the specific action each visitor segment should take.
Three capabilities that turn traffic into compounding revenue
Testing Infrastructure
Systematic experiment capability. Proper tooling, sample size planning, and statistical rigor, so every test produces a result you can act on.
- A/B testing platform setup and governance
- Sample size calculation and test duration planning
- Statistical significance controls and false-positive prevention
Conversion Engine
A compounding improvement cycle. Each validated win raises the baseline, making every subsequent test more valuable. Over time, small lifts stack into transformative revenue growth.
- Prioritized hypothesis backlog ranked by impact
- Continuous test-learn-deploy cadence
- Baseline improvement tracking across quarters
Revenue Attribution
Every test tied to business impact. Results are reported as revenue lift, statistical confidence, and downstream effects, so stakeholders see what each experiment was worth.
- Revenue-level measurement for every test
- Downstream impact tracking through the full funnel
- Executive reporting tied to business KPIs
From Conversion Audit to Measurable Revenue Lift
Diagnose
Audit current conversion performance, map funnel drop-offs, and identify friction points.
- Funnel and behavior analysis
- Heatmap and session recording review
- Conversion tracking validation
Scope
Prioritize improvement opportunities by expected revenue impact and testing effort.
- Hypothesis backlog ranked by impact
- Test plan with sample size requirements
- Timeline based on traffic volume
Execute
Design, build, and launch A/B tests with proper statistical controls.
- Variant design and development
- Test configuration and QA
- Monitoring for data quality issues
Prove
Report revenue lift, statistical confidence, and next-round priorities for each test.
- Test results with revenue attribution
- Winner implementation
- Next experiment recommendations
What a CRO analysis is
A CRO analysis is a structured diagnosis of why the traffic already arriving on your site does not convert. It combines quantitative evidence (step-by-step funnel drop-off, click maps, device and traffic-source splits, conversion-tracking validation) with qualitative evidence such as session recordings and user testing, and it ends in a ranked list of testable hypotheses.
Three things buyers often use interchangeably are worth separating. A CRO audit is the fixed, one-time diagnostic: what is leaking, where, and what it costs. A CRO analysis is the deeper research layer inside a programme: segment-level funnel analysis, behaviour research and hypothesis prioritisation feeding an experiment backlog. A CRO programme is the ongoing cycle that runs those experiments to statistical significance and ships the winners.
The order matters. Running experiments before the analysis produces tests on the wrong pages. Redesigning before either produces a site that looks different and converts the same. The diagnostic comes first because it is the cheapest way to find out whether the funnel is the real constraint at all. Sometimes the analysis shows that the page works and the traffic is the problem, and then the fix belongs in paid search or SEO.
Every CRO deliverable here is a fixed-price productized scope with a named senior specialist accountable for it, measured in revenue lift.
CRO Results
"Promoting such a large number of products in various languages was hardly a trivial undertaking, but they handled it professionally. They took care of auditing, configuring analytics, and context development. During our year-long collaboration they significantly increased the indicators for our ad campaign, which was already profitable. The gradual integration of new countries and languages further increased the influx of new users and orders while enhancing the scope of the advertising component of our business. Thank you, Alconost!"
"We are fully satisfied with the results of Alconost's work on our projects. Despite our rather complex requirements, everything was done quickly, clearly, harmoniously, and professionally. We had our own manager who oversaw all issues related to creating multiple landing pages and conducting PPC campaigns. He was always available and quickly responded to any requests, which was very convenient. Highly recommended!"
Questions Buyers Ask About Conversion Optimization
How long does an A/B test need to run?
Test duration depends on your traffic volume and the size of the expected effect. Most tests need 2–4 weeks to reach statistical significance. We calculate required sample sizes before each test starts, so you know the timeline upfront. Running tests too short leads to false positives that hurt revenue.
What is the minimum traffic needed for CRO?
For reliable A/B testing, we recommend at least 10,000 monthly visitors to the pages being tested. Lower-traffic sites can still benefit from CRO through UX audits, heuristic analysis, user testing, and conversion-focused redesigns that do not require split testing.
What kind of conversion lift can we expect?
Results vary by industry and starting point, but typical improvements range from 15–40% on key conversion metrics within the first testing cycle. Sites with obvious friction points or poor UX often see larger initial gains. We set realistic expectations during the audit based on your specific data.
Do you handle both design and development for tests?
Yes. Our CRO team includes UX designers and front-end developers who design, build, and deploy test variants. We handle everything from hypothesis to implementation to analysis, so your internal team does not need to allocate development resources.
What is the best first step?
A CRO audit: funnel analysis, behavior mapping, and conversion tracking validation. It shows where your site is losing the most revenue and which experiments will have the highest impact, so you optimize the right things first.
What is a CRO analysis?
A CRO analysis is a structured diagnosis of why the traffic you already have does not convert. It maps the funnel step by step, quantifies where visitors drop off, validates that conversion tracking is actually recording what you think it is, and combines that with behavioural evidence such as heatmaps, session recordings, and user testing to explain the drop-offs. The output is a ranked list of testable hypotheses, each with its expected impact.
What is the difference between a CRO audit and a CRO programme?
A CRO audit is a one-time diagnostic with a fixed price and a fixed output: what is leaking, where, and what is worth fixing first. A CRO programme is the ongoing cycle that acts on it: experiments designed, run to statistical significance, and deployed when they win, with the baseline reset after each validated change. Most engagements start with the audit, because it is the cheapest way to find out whether the funnel is the real constraint before committing to a testing cadence.
How much does a CRO analysis cost?
The CRO audit starts at $500 as a one-time engagement. The deeper CRO analysis sits in the Professional package from $2,000, which adds full funnel analysis, UX recommendations and an A/B testing plan. Continuous testing on top of that is the Enterprise package from $4,500. Every price is fixed per scope, and additional languages and countries carry the same published modifiers as the rest of the site.
Start With a CRO Audit: Find Where Your Funnel Leaks Revenue
We will analyze your conversion funnel, identify the highest-impact friction points, and show which fixes will lift revenue fastest, before you redesign anything.
CRO Audit from $500. One-time. No ongoing commitment.
