Md Solayman Rumon
Google Ads & PPC Strategist
Core Expertise
What Solayman brings to each engagement
Shopping & Performance Max
Structures product feeds, campaigns and asset groups so budget flows to the products that sell. For a US kidswear Shopify brand, Shopping and Performance Max drove most of its $13.64M lifetime conversion value.
Lead-Gen Search Campaigns
Builds high-intent Search campaigns with tight keyword themes, negatives and dedicated landing pages for lead-gen businesses.
Conversion Tracking & Measurement
Sets up and audits GA4, Google Tag Manager and Google Ads conversions so bidding learns from real leads and sales. Accurate tracking makes every optimisation decision trustworthy.
Budget & ROAS Optimisation
Reallocates spend weekly using CPA, ROAS and search-term data, cutting waste and scaling winners.
Why Solayman Is a Strong Fit
Experience, measurable outcomes, and the type of work where Solayman adds the most value.
Experience Snapshot
Usually takes over Google Ads accounts that are spending but under-performing, as well as new launches that need a clean structure from day one. The work covers ecommerce brands running Shopping and Performance Max, and lead-gen businesses where cost per lead decides profit. Projects range from small local campaigns to accounts spending over $100K a month, and typically involve tracking fixes, account restructures, landing-page input and ongoing optimisation for clients in the UK, US and Australia.
Proven Results
- A US adoption lead-gen client was paying $530.68 per lead. Solayman launched new high-intent Search campaigns with dedicated landing pages, and in the week of 25–31 July 2023 the new campaigns brought cost per lead down to $49.52.
- Lead Academy, a UK online course provider, needed profitable paid growth. Solayman managed its Google Ads from April 2021 to October 2022, and £121,812.87 in spend returned £168,322.24 in conversion value.
Best Fit
Best suited to founder-led ecommerce or lead-gen businesses spending at least $5K a month on Google Ads that feel unsure where the money goes. A fit for teams that want one hands-on specialist to fix tracking, cut wasted spend and scale what works, with clear reporting instead of agency layers.
Tools & Platforms
Selected tools Solayman uses in day-to-day delivery.
Google Ads
Search, Shopping, Performance Max and YouTube campaigns
Google Ads Editor
Bulk builds and account restructures
Microsoft Advertising
Bing search campaigns
Google Merchant Center
Shopping product feeds
GA4 & Google Tag Manager
Conversion tracking and attribution, plus tag, event and conversion setup
Looker Studio
Client reporting dashboards
Scopes I Work On
Delivery scopes where I am an assigned specialist.
Google Ads Search management: campaign setup, keyword mapping, negative governance, and bid optimization. From $400/mo. See pricing.
Google Shopping management: Merchant Center audit, feed optimization, and ROAS governance, from $400/mo. See pricing.
Microsoft Ads management: campaign import, query governance, and bid optimization beyond Google. From $300/mo. See pricing.
PPC audit: account review, wasted-spend analysis, tracking validation, and a growth roadmap, from $300. See pricing.
Find out where your ad budget goes
Solayman starts with the tracking, then restructures Search, Shopping and Performance Max around cost per lead, CPA and conversion value.