Gael Balouek
SEO Expert
Core Expertise
What Gael brings to each engagement
Keyword Research
Identifies keyword opportunities from a client's actual products and services, and checks that search intent matches the offer in each target market rather than assuming one market's demand maps onto the next.
Web Analytics
Treats analytics as the foundation of every strategy, using GA4 and Google Search Console to assess performance and separate quick wins from long-term opportunities.
AI SEO
Uses AI across the content workflow alongside specialist tools: content briefs with Claude, outlines, metadata, and FAQs with AlsoAsked and Semrush, then content optimization, keeping manual review at the stages that decide quality and accuracy.
CRO & Technical Expertise
Uses performance data to recommend conversion improvements and A/B tests, so search traffic is judged on what it converts rather than on rankings alone.
Why Gael Is a Strong Fit
Experience, measurable outcomes, and the type of work where Gael adds the most value.
Experience Snapshot
Works with projects at every level of maturity, from newly created companies to established businesses, and at every size, from SMEs to global brands. Experience covers everything from website creation onward. Current collaborations sit on both sides of the table: an international performance agency, and in-house SEO leadership for a global payments platform in the Spanish market. Less experience with migration management, which he states openly rather than stretches.
Proven Results
- Global payments platform, Spanish market: 1,300 net new ranking keywords generated since September 2024 as SEO Lead for Spain, with non-branded content that converts as the main brief.
- Eden Springs Europe, as Head of SEO from 2019 to 2023: top-3 rankings on critical keywords across its 18 markets, and as many B2B leads in 2021 as in 2019 on a 70% lower budget, through CRO improvements.
Best Fit
Best suited to international clients expanding into or managing several markets at once without a local SEO strategist in each one, and strongest where the market language is one of his three working languages. The fit is strategic input, audits, opportunity analysis, and market-level direction, rather than execution alone.
Tools & Platforms
Selected tools Gael uses in day-to-day delivery.
Semrush
Keyword research, competitor and SERP analysis
Ahrefs & Similarweb
SEO and competitive insights
GA4
Web analytics
AlsoAsked
People Also Ask research and FAQ content
Profound AI
AEO visibility and reporting
Google Tag Manager & Looker Studio
Tracking setup and reporting dashboards
Scopes I Work On
Delivery scopes where I am an assigned specialist.
AI optimisation services for citation-ready content on ChatGPT, Perplexity, and Claude. Visibility audits from $500, named expert. Get started.
International SEO setup: hreflang implementation, geo-targeting, and keyword research from native-language experts. Audits from $500.
On-page SEO services: page optimization, content briefs, and landing page tuning, priced per deliverable, from $250. See pricing.
Comprehensive SEO audits for SaaS, content, and ecommerce sites: technical, demand, content, authority, and measurement. From $1,190. See pricing.
SEO research services: keyword-to-page architecture, competitor analysis, and demand validation, from $300. See pricing.
Technical SEO services: crawling, indexation, Core Web Vitals, schema, and migration support. Health checks from $500. See pricing.
Take search into new markets
From keyword and competitor research to analytics, AI-assisted content workflows, and CRO, Gael turns search opportunities into business goals a client can act on, in French, English, and Spanish markets.