EXPERT

Aina Rakotondrabe

SEO & AEO Content Strategist

Helps brands and agencies turn their websites into trusted sources for search engines and AI platforms. With 13 years of experience, specializes in content strategy, semantic SEO, content architecture and GEO/AEO, connecting keyword research, topic clusters and content creation to business goals: qualified organic traffic, stronger topical authority and content that gets found on Google and cited by AI. Bilingual in French and English, combines 13 years of content expertise with semantic SEO and GEO/AEO to build topical authority.
13+ Years experience
2 Languages
4 Markets
Aina Rakotondrabe photo
EXPERTISE

Core Expertise

What Aina brings to each engagement

Content Strategy & Semantic SEO

Keyword research, topic clustering and editorial planning to build topical authority and attract qualified organic traffic.

Content Architecture & Onsite SEO

Structuring pages, content hierarchies and internal links to help users and search engines navigate and understand your website.

GEO/AEO & AI Search Optimization

Creating clear, authoritative content that answers audience questions and improves visibility across search engines and AI platforms.

PROOF & FIT

Why Aina Is a Strong Fit

Experience, measurable outcomes, and the type of work where Aina adds the most value.

Experience Snapshot

Works with brands and agencies on projects ranging from new website launches to established sites needing clearer content direction. Builds semantic architectures, plans topic clusters, writes French and English content and improves existing pages. Manages multiple projects independently, connecting strategy with hands-on execution across SEO, onsite optimization and GEO/AEO, including ongoing work for Canadian businesses. Also works with other French- and English-speaking markets and with travel brands.

Proven Results

  • New French-language coaching website: built the semantic architecture, keyword clusters, content and internal linking. Over 16 months, quarterly organic clicks increased from 36 to 335, while average Google position improved from 34.2 to 13.5.
  • Quebec insolvency firm with 1,000+ unoptimised pages: rebuilt the semantic architecture, consolidated competing content and implemented AEO. During a two-year engagement, top-three pages increased from 45 to 72, and the site became the first source in 90 Google AI Overviews.

Best Fit

Especially well suited to businesses and agencies targeting French-speaking audiences, or teams working across French and English. Helps when content has grown without a clear strategy, pages compete for the same keywords, or a new site needs strong foundations. Best fit combines semantic architecture, content creation, on-site SEO and AEO, with ownership from planning through implementation.

TOOLS

Tools & Platforms

Selected tools Aina uses in day-to-day delivery.

Semrush

Keyword research, competitor analysis, rank tracking and AI visibility monitoring

Google Search Console

Search performance analysis, indexation monitoring and optimisation opportunities

Surfer SEO

Content briefs, semantic optimisation and content evaluation

Screaming Frog

Technical audits, crawl analysis and identification of on-site issues

WordPress & Elementor

Content publishing, on-site SEO implementation and landing page creation

ChatGPT & Claude

Research support, keyword clustering, content workflows and automation, with human review

SCOPES OF WORK

Scopes I Work On

Delivery scopes where I am an assigned specialist.

CTA

Build content that search and AI trust

Aina plans the semantic architecture, writes and optimizes French and English pages and improves how your site shows up on Google and in AI answers.