Digital PR Services
Earn media coverage, build high-authority backlinks, and establish the third-party credibility that paid channels cannot replicate.
Trusted by industry leaders
PR Packages
Start with an assessment to identify the best angles. Most brands then continue with ongoing outreach, because coverage builds over several campaign cycles.
Starter
For businesses getting started
- + PR audit
- + Media landscape analysis
- + Pitch strategy
- + 30-min consultation call
Professional
Comprehensive package
- + Full PR strategy
- + Media outreach plan
- + Press kit
- + Crisis protocol
- + 60-min strategy call
- + 30-day email support
Enterprise
Full-scale solution
- + Complete PR program
- + Ongoing media relations
- + Reputation management
- + Thought leadership plan
- + 2x 60-min strategy calls
- + 90-day priority support
Digital PR Builds the Authority That Paid Channels Cannot Buy
Ads stop working the moment you stop paying. Earned media placements, editorial backlinks, and journalist relationships compound over time, building a credibility layer that no budget can replicate.
Earned media is the strongest trust signal buyers have
When a respected publication covers your brand, it carries a credibility that no ad, landing page, or social post can match. B2B buyers check third-party sources before engaging with vendors. If those sources say nothing about you, or worse, say something about your competitor, you lose the deal before the first call.
Backlinks from editorial coverage drive compounding SEO value
Every earned media placement that links back to your site sends a domain authority signal to search engines. Unlike paid links or directory submissions, editorial backlinks from real publications are the highest-quality signal Google recognizes. One well-placed article in a relevant trade publication can outperform months of technical SEO.
Journalist relationships are a long-term asset
Brands that build genuine relationships with reporters, editors, and industry analysts get covered repeatedly because they keep providing data, insights, and stories worth publishing. A one-off press release rarely earns repeat coverage.
What Digital PR Includes
Media outreach and journalist relations
Strategic pitching to journalists, editors, and bloggers at publications your buyers actually read. Personalized outreach based on beat coverage, editorial calendars, and story relevance, not bulk email blasts.
Press coverage and content placement
Press releases, thought leadership articles, expert commentary, and guest posts distributed through established media relationships. Every placement is evaluated for audience relevance, domain authority, and backlink value.
Crisis communication readiness
Pre-built response plans, rapid response protocols, and stakeholder communication frameworks. All of it is prepared before a crisis happens.
Three assets that compound authority over every campaign cycle
Media Relationships
Journalist access that produces placements. Genuine, ongoing relationships with reporters and editors at publications your buyers read, built through relevance and reliability over repeated pitches.
- Targeted journalist and editor outreach
- Relationship nurturing across beats
- Repeat coverage from trusted contacts
Backlink Authority
Earned links from high-authority publications. Every media placement is evaluated for domain authority and backlink value, building SEO equity that compounds long after the article is published.
- Editorial backlinks from real publications
- Domain authority growth tracking
- Link portfolio diversification
Brand Narrative
Consistent story the market hears and remembers. Messaging frameworks, pitch angles, and thought leadership positioning ensure every placement reinforces the same brand narrative.
- Core messaging and positioning framework
- Story angle development and rotation
- Thought leadership content pipeline
From PR Assessment to Ongoing Coverage
Diagnose
Assess your current media footprint, backlink profile, competitor coverage, and available story angles.
- Media landscape analysis
- Backlink and authority audit
- Competitor coverage mapping
Scope
Define target publications, pitch angles, outreach cadence, and success metrics.
- Publication targeting by audience fit
- Story angle development
- Outreach and measurement framework
Execute
Pitch journalists, place content, secure coverage, and build ongoing media relationships.
- Personalized journalist outreach
- Press release and article placement
- Relationship nurturing and follow-up
Prove
Track placements, backlink acquisition, referral traffic, and brand search volume growth.
- Monthly coverage and backlink report
- Domain authority trajectory
- Brand search volume and share of voice
PR Scopes of Work
Choose the scope that matches your current authority, coverage, or backlink goal.
PR Results
"Promoting such a large number of products in various languages was hardly a trivial undertaking, but they handled it professionally. They took care of auditing, configuring analytics, and context development. During our year-long collaboration they significantly increased the indicators for our ad campaign, which was already profitable. The gradual integration of new countries and languages further increased the influx of new users and orders while enhancing the scope of the advertising component of our business. Thank you, Alconost!"
"We are fully satisfied with the results of Alconost's work on our projects. Despite our rather complex requirements, everything was done quickly, clearly, harmoniously, and professionally. We had our own manager who oversaw all issues related to creating multiple landing pages and conducting PPC campaigns. He was always available and quickly responded to any requests, which was very convenient. Highly recommended!"
Questions Buyers Ask About Digital PR
Can you guarantee media coverage?
No ethical PR agency can guarantee specific placements. Editorial decisions rest with journalists. What we guarantee is a professional, data-driven approach: compelling pitches targeted to the right reporters, persistent follow-up, and a monthly coverage report.
How long does it take to see PR results?
Initial outreach begins within the first two weeks. First placements typically arrive within 4–8 weeks depending on your industry, story angles, and publication editorial calendars. Sustained PR programs build compounding results over 3–6 months as media relationships deepen and story angles multiply.
How does digital PR help SEO?
Every earned media placement that links to your site sends a domain authority signal to search engines. Editorial backlinks from real publications are the highest-quality link signal Google recognizes. Over 6–12 months, a consistent PR program measurably improves organic rankings for competitive keywords.
What is the difference between digital PR and traditional PR?
Traditional PR focuses on brand awareness through media mentions. Digital PR adds a measurable layer: backlink acquisition, domain authority growth, referral traffic, and search visibility impact. Every placement is evaluated for both brand exposure and SEO value.
What is the best first step?
A PR assessment: media landscape analysis, competitor coverage mapping, and story angle identification. It shows where the coverage opportunities are and which publications are most likely to respond to your brand.
Start With a PR Assessment: See Where Coverage Is Waiting
We will analyze your media landscape, competitor coverage, and available story angles, then show you exactly which publications and journalists are the right targets.
PR Assessment from $400. One-time. Clear action plan.