Vitali Bakun
PPC & Paid Media Expert
How I Work
Data-driven advertising management with a focus on measurable ROI across every platform and market.
Strategy Before Spend
Every campaign starts with a clear advertising strategy. Market analysis, audience segmentation, and channel selection before a single dollar is spent.
Cross-Platform Execution
Campaigns across Google Ads, Meta, LinkedIn, Bing, Twitter, Capterra, and more. Each platform managed with its own best practices, not a copy-paste approach.
Analytics-Driven Optimization
Continuous performance monitoring with Google Analytics, conversion tracking, and attribution analysis. Decisions based on data, not assumptions.
Mobile & App Marketing
Specialized in mobile app advertising through Google Ads, AdMob, Meta, and other mobile-first channels. UA strategy, creative testing, and ROAS optimization.
Core Expertise
Platforms and capabilities
Google Ads & Search
Search, Shopping, Display, YouTube, and Performance Max campaigns. Keyword strategy, bid management, and quality score optimization.
Social & B2B Advertising
Meta Ads, LinkedIn Ads, Twitter Ads, and Capterra campaigns. Audience targeting, retargeting, and lead generation for B2B and SaaS products.
Analytics & Tracking
Google Analytics, conversion attribution, cross-channel reporting. Translating campaign data into actionable business insights.
Mobile App Marketing
User acquisition campaigns for iOS and Android. AdMob, Meta app install campaigns, and deep link attribution for mobile-first products.
Scopes I Work On
Delivery scopes where I am an assigned specialist.
Google Ads Search management: campaign setup, keyword mapping, negative governance, and bid optimization. From $400/mo. See pricing.
Google Shopping management: Merchant Center audit, feed optimization, and ROAS governance, from $400/mo. See pricing.
Local Services Ads management: LSA profile setup, verification, and lead quality review. Pay per qualified lead, from $300/mo. See pricing.
Microsoft Ads management: campaign import, query governance, and bid optimization beyond Google. From $300/mo. See pricing.
PPC audit: account review, wasted-spend analysis, tracking validation, and a growth roadmap, from $300. See pricing.
Remarketing and display management: audience strategy, tagging, retargeting setup, and creative rotation. From $300/mo. See pricing.
YouTube Ads management: campaign setup, audience targeting, creative strategy, and reporting. Setup from $400. See pricing.
Get more from your ad spend
10+ years of cross-platform PPC experience. Let's build campaigns that deliver measurable ROI.
