TikTok Ads Agency
In-feed campaigns and Spark Ads planned, tested and optimised by a named specialist inside the TikTok Business Center and ad account you own.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
TikTok Ads Tasks and Pricing
Pick one-time setup work and the recurring tasks your account needs. The base module is Campaign Management S + Creative & Spark Ads Testing S. Ad spend is not included.
TikTok Ads Audit
A review of an existing TikTok ad account before we change anything: structure, targeting, creative, tracking and where the budget went.
Deliverables
- Campaign structure and objective review
- Targeting and audience check
- Creative performance and fatigue analysis
- Pixel and Events API event check
- Prioritised fix list
Scale
Pixel, Events API & Account Setup
Set up or repair the Business Center, ad account, TikTok Pixel and Events API, define conversion events, and build the first campaigns ready to launch.
Deliverables
- Business Center and ad account set up in your name
- TikTok Pixel and Events API with deduplication
- Conversion events and values
- UTM convention and campaign naming
- Launch-ready campaign and ad group build
Scale
Campaign Management
Run the account month to month: budgets, bids, targeting, Smart+ and manual campaigns, placements and pacing, with weekly checks and written decisions.
Deliverables
- Campaign and budget plan per objective
- Targeting, exclusion and placement management
- Smart+ and manual campaign decisions
- Bid strategy and pacing control
- Weekly checks and a change log
Scale
Creative & Spark Ads Testing
Plan and run tests of hooks, formats and offers in vertical video, including Spark Ads that boost organic posts from the brand's account or from creators who have authorised them.
Deliverables
- Monthly test plan with one variable per test
- Hook, script and caption variants
- Spark Ads authorisation and disclosure check
- Fatigue tracking and refresh schedule
- Test results with keep, change or stop decisions
Scale
Reporting
Monthly reporting that sets TikTok-reported results next to GA4 and CRM data, with a clear read on which campaigns and videos bring customers.
Deliverables
- Monthly performance report by campaign and creative
- TikTok-reported versus GA4 and CRM conversions
- Video watch and hook-rate breakdown
- Next-month plan and budget recommendation
Scale
What Decides Results on TikTok
TikTok ads appear in a feed of short videos people choose to watch. An ad that looks like an ad gets skipped, so creative is the main lever.
The first seconds decide the result
People scroll on fast. The opening shot, the first line and the on-screen text decide whether the video gets watched long enough to deliver the offer. Most of our testing time goes into these first seconds.
Creative wears out quickly
TikTok audiences tire of the same video faster than on most platforms. A steady supply of new hooks and cuts keeps costs stable, which is why the base module pairs management with creative testing.
Spark Ads add social proof
Spark Ads run as real posts from the brand's account or a creator's account, keeping likes, comments and the profile link. Creator posts need the creator's authorisation and a clear paid partnership disclosure.
Each language needs its own videos
Subtitles on an English video rarely perform like a video made for the market. Voiceover, on-screen text, captions and offers are adapted per language, and each market gets its own ad groups and budget.
Five Workstreams Inside TikTok Ads Management
From tracking and account structure to creative tests and the monthly report, each task has a named owner and a written result.
Tracking and data
TikTok Pixel and Events API set up so TikTok, GA4 and the CRM count the same conversions.
- + TikTok Pixel and Events API
- + Event deduplication
- + Conversion events and values
- + UTM and naming conventions
Account structure
Campaigns grouped by objective, market and language, with budgets that let each ad group collect enough data.
- + Objective-led campaign build
- + Smart+ and manual campaigns side by side
- + Market and language separation
- + Placement and exclusion rules
Creative testing
A test cadence for hooks, formats and offers, with briefs your team, our production team or creators can shoot from.
- + Hook and opening-shot tests
- + Script and caption variants
- + Fatigue monitoring
- + Briefs for new videos
Spark Ads
Organic posts from the brand's account or from creators promoted as ads, with authorisation and disclosure handled before launch.
- + Post selection from organic results
- + Creator authorisation codes
- + Paid partnership disclosure
- + Spark versus standard ad tests
Reporting
Monthly results set against GA4 and CRM data, so budget decisions follow customers and revenue.
- + Campaign and creative breakdown
- + TikTok versus CRM conversion check
- + Cost per purchase or qualified lead
- + Next-month budget plan
Standard Ads, Spark Ads and Creator Campaigns
All three put video in front of TikTok users. They differ in who posts the video, what it costs and how much control you keep.
|
Factor
|
Standard in-feed ads
Ads from the ad account
|
Spark Ads
Promoted organic posts
|
Creator campaign
Paid creator posts
|
|---|---|---|---|
| Who posts | The ad account; the video does not appear on a profile feed. | The brand's account or an authorised creator's account. | The creator, on their own profile. |
| Engagement | Likes and comments stay with the ad. | Likes, comments and follows count on the original post. | Organic reach of the creator's audience. |
| Control | Full control of targeting, budget and creative. | Full control of targeting and budget; creative is the existing post. | Creative brief agreed, delivery depends on the creator's audience. |
| Costs | Management fee plus ad budget. | Management fee plus ad budget; creator fee for creator posts. | Creator fee, usage rights and coordination. |
Combine them when a creator post proves itself
Creator posts that perform organically are often the best Spark Ads. Creator deals are planned in the influencer marketing scope; this scope runs the paid boost and the testing around it.
See Influencer MarketingTikTok Campaigns Built Per Language and Market
One Business Center, separate videos, captions and budgets for each language and country, and one report across them.
Multilingual
Videos made for each language
Scripts, voiceover, captions and on-screen text prepared by native-speaking specialists, with separate ad groups so results per language stay visible. Each additional language is added in the order.
International
Budgets and offers per market
Separate campaigns, budgets and landing pages for each country where TikTok ads are available, with local offers, trends and legal requirements reflected in the videos.
Cross-Border
Shared learning across markets
Hooks and formats that work in one market are adapted and tested in the next, so creative learning carries over between languages.
From Audit to Monthly Optimisation
A fixed cycle with written decisions, client approval for claims and budgets, and access you can revoke at any time.
Audit
Review the current account, tracking and videos before proposing changes or a new structure.
- Account and campaign review
- Pixel and Events API check
- Fix list and first-month plan
Set up
Fix tracking, build campaigns in your Business Center and agree budgets, offers and approvals.
- Member access in your Business Center
- Events, values and naming
- Campaign build and launch QA
Test
Launch with a test plan for hooks, formats and Spark Ads, and give each ad group enough data before judging it.
- Creative and Spark Ads tests
- Budget pacing checks
- Weekly change log
Optimise and report
Move budget toward what brings customers, refresh videos and report against GA4 and CRM data each month.
- Budget reallocation
- Creative refresh
- Monthly report and next-month plan
What We Manage, What You Provide, What Costs Extra
Managed by Onlinuum
The selected audit, setup, campaign management, creative and Spark Ads testing and reporting tasks at the purchased tier, run by a named PPC specialist with member access to your Business Center.
Required from the client
Ownership of the Business Center, ad account and payment method, website or developer access for tracking, brand and offer rules, raw footage or production access, and approval of claims.
Separate scopes and costs
The ad budget paid to TikTok, video production, creator fees and usage rights, translation of landing pages, analytics tools and any platform or tax fees. App-install campaigns sit in Paid Social for Apps.
TikTok Ads Alongside Your Other Social Channels
Paid TikTok works best when organic posting, video supply and creator deals feed it.
Organic TikTok and TikTok Shop
The brand's own TikTok account, posting schedule, community and TikTok Shop setup.
- Content strategy and trends
- Publishing and comments
- TikTok Shop setup and management
Short-form video
Vertical videos produced each month to feed the creative tests on TikTok, Reels and Shorts.
- Scripts and hooks
- Editing and cutdowns
- Caption and on-screen text
Creators and UGC
Creator research, outreach and campaign coordination, with content that can later run as Spark Ads.
- Creator research and outreach
- UGC production coordination
- Disclosure rules
Meta Ads
Facebook and Instagram campaigns that often reuse the same vertical videos as Reels and Stories ads.
- Pixel and Conversions API
- Campaign management
- Creative testing
Other Scopes to Pair With TikTok Ads
Add Meta Ads, app-install campaigns or another platform once tracking and creative testing are running on TikTok.
Facebook ads agency for Meta and Instagram: audit, pixel and Conversions API setup, campaign management, creative testing. From $1,000/mo.
LinkedIn Ads management for B2B: Campaign Manager, Insight Tag and CAPI setup, Lead Gen Forms, ABM lists and creative testing. From $1,200/month.
Reddit Ads management: Pixel and Conversions API setup, community and interest targeting, conversation ads, creative tests, reporting. From $800/month.
Official Telegram Ads management: channel-context targeting, moderation support, and CRM-aware measurement. From $400/mo. See pricing.
Paid social for app installs: channel strategy, creative testing, and bid optimization across Meta and TikTok. From $200/mo. See pricing.
Transcreation services for ads, slogans and brand copy: in-market writers re-create the message per target language. Adaptation review from $400.
What Clients Say About Our Performance Work
"Promoting such a large number of products in various languages was hardly a trivial undertaking, but they handled it professionally. They took care of auditing, configuring analytics, and context development. During our year-long collaboration they significantly increased the indicators for our ad campaign, which was already profitable. The gradual integration of new countries and languages further increased the influx of new users and orders while enhancing the scope of the advertising component of our business. Thank you, Alconost!"
"We are fully satisfied with the results of Alconost's work on our projects. Despite our rather complex requirements, everything was done quickly, clearly, harmoniously, and professionally. We had our own manager who oversaw all issues related to creating multiple landing pages and conducting PPC campaigns. He was always available and quickly responded to any requests, which was very convenient. Highly recommended!"
Common Questions About TikTok Ads Management
Pricing, ownership, Spark Ads, tracking and what the scope does and does not include.
What is included in the $1,000/month base module?
The base module combines Campaign Management for ad spend under $5k/month ($600) and Creative & Spark Ads Testing for up to 3 ad sets ($400) in one ad account. It covers one brand, one language and one primary country. The audit, tracking setup and reporting are separate tasks you can add in the order.
Is the ad budget included in the fee?
No. The ad budget is paid to TikTok directly from the payment method in your ad account. Our fee covers the work only. Video production, creator fees, usage rights, tools and any platform or tax fees are also separate.
Who owns the ad account, pixel and data?
You do. Campaigns run in your TikTok Business Center and ad account, and the pixel, events and audiences stay there. We work through named member access that you can revoke at any time, and we keep a log of who has access.
What are Spark Ads and when do you use them?
Spark Ads promote an existing organic post from the brand's account or from a creator who has given an authorisation code. The ad keeps the post's likes and comments and links to the real profile. We use them when an organic post already performs, and test them against standard ads.
How do you handle disclosure for creator content?
Creator posts used as ads must be marked as paid partnerships under TikTok's rules and the advertising rules of each market, such as FTC guidance in the US and ASA rules in the UK. We check disclosure and the creator's authorisation before any creator post goes live as an ad.
Do you produce the videos?
The base module includes test planning, hooks, scripts and briefs. Filming and editing sit in Social Content Creation or Video Content Production, or your team or creators can shoot from our briefs. Talent, locations and music licences are separate.
Do you run TikTok Shop ads?
Shop setup and catalogue management sit in the TikTok marketing scope. Once the shop is live, this scope can run the paid campaigns that promote its products, priced by ad spend like any other campaign.
How is pricing set for larger budgets or more languages?
Campaign Management is priced by monthly ad spend: under $5k, $5k-15k and $15k-50k. Above $50k we quote individually. Each additional language or country is added in the order, because it needs its own videos, ad groups and reporting.
Can you guarantee a ROAS or cost per lead?
No. Results depend on the offer, the creative, the website, the market and TikTok's own delivery. We agree target ranges and the rules for budget changes before launch and report against them every month.
Give Your TikTok Ads a Steady Supply of Tested Creative
Start with the base module for one ad account, or add an audit and tracking setup first if the account already has history.
Base module from $1,000/month. One ad account, one language and one primary country included. Ad budgets, production, creator fees and platform fees are separate.