LinkedIn Ads Agency
Campaign Manager setup, conversion tracking, account-based audiences, Lead Gen Forms and creative testing for B2B campaigns judged by qualified pipeline in your CRM.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
LinkedIn Ads Tasks and Pricing
Pick one-time setup tasks and the monthly management scale. The base module is Campaign Management S + Creative & Lead Gen Forms S. Ad spend is not included.
LinkedIn Ads Audit
A review of an existing LinkedIn ad account before we change anything: structure, targeting, budgets, creative, forms and conversion tracking, with a ranked list of fixes.
Deliverables
- Campaign group and campaign structure review
- Targeting, audience size and overlap check
- Insight Tag, CAPI and conversion setup check
- Ranked fix list with expected effort
Scale
Campaign Manager, Insight Tag & CAPI Setup
Set up or rebuild the account so results can be measured: campaign structure, Insight Tag on the site, Conversions API from the CRM or server, conversion events, and naming rules.
Deliverables
- Campaign groups and campaigns built to the plan
- Insight Tag installation and verification
- Conversions API connection for online and CRM events
- Conversion events, UTM rules and naming conventions
Scale
Campaign Management
Run the live account every month: targeting, bids and budgets, pacing, audience exclusions, frequency, lead quality checks against the CRM, and a monthly report with the next month's decisions.
Deliverables
- Targeting by job function, seniority, company and industry
- Bid, budget and pacing management
- Audience exclusions and frequency control
- Lead quality review against CRM stages
- Monthly report and next-month plan
Scale
Creative & Lead Gen Forms
Ad copy, static, carousel and document ad layouts, Lead Gen Form questions and the testing plan behind them. An ad set here means one campaign's ads and its form.
Deliverables
- Ad copy and headline variants
- Single image, carousel and document ad layouts
- Lead Gen Form questions and hidden fields
- Test plan, results and creative refresh
Scale
ABM Audience Build
Turn a target account list into LinkedIn audiences: clean the list, upload company and contact lists as Matched Audiences, check match rates, and split them by tier or buying stage.
Deliverables
- Account list cleaning and formatting
- Company and contact list uploads
- Match rate check and gap notes
- Audience split by tier or buying stage
Scale
LinkedIn Ads Are Expensive Clicks Bought for a Long Sales Cycle
LinkedIn lets you reach people by job, seniority and company. That precision costs more per click than most social platforms, and the buyer rarely converts in the first week, so every setting has to earn its place.
Professional targeting is the reason to be here
Job function, seniority, company size, industry and named company lists are what LinkedIn does better than other platforms. A campaign that does not use them pays LinkedIn prices for an audience Meta or Google could reach for less.
A form fill is not yet a lead
Lead Gen Forms convert well because LinkedIn pre-fills them, which also means some leads never meant to talk to sales. Lead quality is checked against CRM stages, and campaigns are optimised toward the leads sales actually accepts.
Measurement has to reach the CRM
The sales cycle outlasts LinkedIn's attribution windows. The Insight Tag and Conversions API send website and CRM events back to Campaign Manager, so bidding and reporting can use qualified leads and opportunities as well as clicks.
Small B2B audiences tire quickly
A target audience of a few thousand decision makers sees the same ad many times. Frequency control, exclusions and a steady creative refresh keep cost per lead from climbing month after month.
Five Workstreams Inside LinkedIn Ads Management
From account structure and tracking to account-based audiences and monthly decisions.
Account structure
Campaign groups split by objective, market, language and funnel stage, so budget and results can be read without guesswork.
- + Campaign groups by objective and market
- + Budget allocation and pacing rules
- + Naming and UTM conventions
- + Launch checks before spend starts
B2B targeting
Audiences built from job function, seniority, company attributes, skills and named account lists, kept above LinkedIn's minimum audience size.
- + Role and seniority targeting
- + Company size, industry and growth filters
- + Matched Audiences from company and contact lists
- + Website and engagement retargeting
Formats and Lead Gen Forms
Single image, carousel, document, video, conversation and Thought Leader ads, chosen by what the offer needs, with forms that ask only what sales uses.
- + Format choice per campaign objective
- + Lead Gen Form questions and hidden fields
- + Document ads for gated content
- + Thought Leader ads from approved personal posts
Conversion tracking
Insight Tag and Conversions API connected to the website and CRM, so qualified leads and opportunities flow back as conversion events.
- + Insight Tag and event setup
- + Conversions API for CRM events
- + Form-lead sync to the CRM
- + Reporting by pipeline stage
Monthly optimisation
Each month bids, budgets, audiences and creative are reviewed against cost per qualified lead, with the reasons for every change written down.
- + Bid strategy and budget review
- + Frequency and audience fatigue checks
- + Creative winners and refresh
- + Decision log for the next month
LinkedIn Ads, Meta Ads, and Google Search for B2B
Each platform reaches a B2B buyer at a different moment and price. Most B2B programmes use two of them, with different jobs.
|
Dimension
|
LinkedIn Ads
Targeting by job and company
|
Meta Ads
Broad reach, lower cost
|
Google Search
Intent from active searches
|
|---|---|---|---|
| How the buyer is found | By job function, seniority, company, industry and named account lists. | By interests, behaviour and the platform's own optimisation, with little professional data. | By the query someone types while already looking for a solution. |
| Typical cost per click | High compared with other social platforms, paid for precision. | Low, with more of the qualification left to the funnel. | Varies widely by keyword, often high in software and services. |
| Best job in a B2B funnel | Reaching a defined buying committee, account-based programmes, gated content and demo requests. | Retargeting site visitors cheaply and reaching smaller businesses and founders. | Capturing demand that already exists for the category or the brand. |
| Where it struggles | Small budgets and offers for consumers or very small businesses. | Job-based targeting and enterprise buyers. | Categories nobody searches for yet. |
Start with the channel that matches where the buyer is
If your buyers are a known list of companies and roles, LinkedIn is usually the first paid channel. If they already search for the category, Search comes first and LinkedIn retargets and expands. Meta Ads works as a lower-cost retargeting layer next to either.
See Google Ads SearchLinkedIn Campaigns Built per Language and Market
Ad copy, forms, audiences and reporting are set up for each language and market, so a German campaign is written for German buyers from the start.
Multilingual
Native copy for each language
Ad copy, document ads and Lead Gen Forms are written by specialists who speak the language. Language targeting and campaign groups are kept separate, so cost per lead can be compared per language.
International
One account, budgets per market
Each market gets its own campaigns, budgets and audience size checks. B2B audiences in smaller markets are often near LinkedIn's minimum, which changes how targeting is built.
B2B Industries
Built around long sales cycles
Software, fintech, manufacturing, healthcare and legal buyers have long cycles and buying committees. Campaigns and reporting follow pipeline stages from the first visit to the closed deal.
From Account Audit to Monthly Pipeline Review
A repeating monthly cycle with a named specialist responsible for the account and written approvals at each step.
Audit and plan
Review the existing account or start a new one, agree the offer, audiences, markets and the CRM stage that counts as success.
- Account audit or new account plan
- Target roles, companies and markets
- Success metric tied to a CRM stage
- Budget and test plan
Set up tracking
Install the Insight Tag, connect the Conversions API and form-lead sync, and build the campaign structure before any spend.
- Insight Tag and conversion events
- Conversions API and CRM sync
- Matched Audiences from account lists
- Campaign build and launch checks
Launch and test
Launch the approved ads and forms with controlled budgets, then test one variable at a time: audience, offer, format or copy.
- Client approval of ads and forms
- Controlled launch budgets
- Audience and creative tests
- Early lead quality check
Optimise and report
Move budget toward the audiences and ads that produce qualified leads, refresh tired creative, and report results by pipeline stage.
- Cost per qualified lead by campaign
- Frequency and creative refresh
- Budget reallocation with reasons
- Monthly report and next-month plan
Management, Inputs, and Separate Costs
Managed by Onlinuum
The selected audit, setup, campaign management, creative and audience tasks at the tier you bought, run by a named specialist inside your Campaign Manager account.
Required from the client
The ad account and payment method in your name, website and CRM access for tracking, target account lists, brand rules, offer details, and approval of every ad and form before launch.
Separate scopes and costs
LinkedIn ad spend, video production, landing page builds, organic company page and ghostwriting work, translation beyond the base language, and third-party tools such as CRM connectors.
LinkedIn Ads Works Best Next to an Active Company Page
Paid campaigns get better results when the company page and the people behind it already publish. Those jobs, and the other paid channels, have their own scopes.
LinkedIn marketing
Company page publishing and founder or executive ghostwriting. Posts written this way can later be promoted as Thought Leader ads.
- Company page strategy and posts
- Interview-based founder ghostwriting
- Employee advocacy setup
Meta Ads
Facebook and Instagram campaigns for lower-cost retargeting of site visitors and for buyers LinkedIn reaches at a high price.
- Pixel and Conversions API setup
- Retargeting and prospecting campaigns
- Creative testing
Google Ads Search
Search campaigns for buyers who already look for the category, often run next to LinkedIn in B2B.
- Keyword and query control
- Conversion tracking to the CRM
- Budget split with paid social
Remarketing and display
Follow up with LinkedIn-sourced visitors across the Google display network once they have visited the site.
- Audience lists from site visits
- Display and video placements
- Frequency limits
Other Paid Social Scopes to Pair With LinkedIn Ads
Combine LinkedIn with Meta, TikTok, Reddit or Telegram campaigns when the buyers spend time on more than one platform.
Facebook ads agency for Meta and Instagram: audit, pixel and Conversions API setup, campaign management, creative testing. From $1,000/mo.
TikTok ads agency: account audit, pixel and Events API setup, campaign management, creative and Spark Ads testing, reporting. From $1,000/mo.
Reddit Ads management: Pixel and Conversions API setup, community and interest targeting, conversation ads, creative tests, reporting. From $800/month.
Official Telegram Ads management: channel-context targeting, moderation support, and CRM-aware measurement. From $400/mo. See pricing.
Paid social for app installs: channel strategy, creative testing, and bid optimization across Meta and TikTok. From $200/mo. See pricing.
Transcreation services for ads, slogans and brand copy: in-market writers re-create the message per target language. Adaptation review from $400.
What Clients Say About Our Performance Work
"Promoting such a large number of products in various languages was hardly a trivial undertaking, but they handled it professionally. They took care of auditing, configuring analytics, and context development. During our year-long collaboration they significantly increased the indicators for our ad campaign, which was already profitable. The gradual integration of new countries and languages further increased the influx of new users and orders while enhancing the scope of the advertising component of our business. Thank you, Alconost!"
"We are fully satisfied with the results of Alconost's work on our projects. Despite our rather complex requirements, everything was done quickly, clearly, harmoniously, and professionally. We had our own manager who oversaw all issues related to creating multiple landing pages and conducting PPC campaigns. He was always available and quickly responded to any requests, which was very convenient. Highly recommended!"
Common Questions About LinkedIn Ads Management
Pricing, ad budget, Lead Gen Forms, measurement, ABM and account ownership.
What is included in the $1,200 base module?
The base module combines Campaign Management S for under $5k of monthly ad spend ($800) and Creative & Lead Gen Forms S for 3 ad sets ($400). Management covers targeting, bids, budgets, frequency, lead quality checks and the monthly report. An account audit, tracking setup and ABM audience build are one-time tasks added when you need them.
Is the LinkedIn ad budget included in the price?
No. The ad budget is paid by you directly to LinkedIn from the ad account in your name. Our fee is set by the management tier, which depends on monthly ad spend: under $5k, $5k-15k or $15k-50k. Above $50k a month we quote the account individually. Creative production beyond the included ad layouts and third-party tools are also separate.
Should we use Lead Gen Forms or send traffic to our website?
Both have a place. Lead Gen Forms usually produce more leads because LinkedIn pre-fills them, but some of those leads are weaker. Website conversions produce fewer leads with clearer intent. We often start gated content on forms and demo requests on the site, then compare cost per qualified lead in the CRM and keep what works.
How do you measure LinkedIn Ads results?
The Insight Tag tracks website conversions, and the Conversions API sends CRM events such as qualified leads and opportunities back to LinkedIn. Form leads are synced to your CRM, since LinkedIn keeps them in Campaign Manager only for a limited time. Reports show cost per qualified lead and pipeline by campaign as well as platform clicks.
Can you run account-based marketing on LinkedIn?
Yes. The ABM Audience Build task turns your target account list into Matched Audiences from company and contact lists, checks how many accounts LinkedIn could match, and splits them by tier or buying stage. Campaign Management then runs ads to those audiences and reports engagement by account where LinkedIn's data allows.
Do you write the ads and design the creative?
Yes, within the Creative & Lead Gen Forms task: ad copy, single image, carousel and document ad layouts, and form questions. Video ads and more complex design work are separate, through the social content creation or video production scopes. Every ad and form is approved by you before it goes live.
Can you promote our founder's posts as Thought Leader ads?
Yes, with the person's approval inside LinkedIn. If the posts do not exist yet, the LinkedIn marketing scope covers interview-based ghostwriting in the person's own voice, approved by them before posting. LinkedIn Ads then promotes the posts that already work organically.
Who owns the ad account, the Insight Tag and the lead data?
You do. The ad account, payment method, Insight Tag, Conversions API connection and all lead data stay in your name. We work through named, revocable Campaign Manager roles with an access log, and you can remove access at any time without losing campaigns or history.
How are extra languages and markets priced?
Published prices cover one brand, one language and one primary country. Each additional language is added in the order, because it needs its own ad copy, forms, audiences and reporting. Additional countries in the same language usually fit inside the management tier if the budget is shared.
Run LinkedIn Ads Against Your Pipeline
Choose the setup tasks and the management tier for your ad spend, or start with an audit of the account you already have.
Base module from $1,200/month. One brand, one language and one primary country included. LinkedIn ad spend and production are separate.