Facebook and Instagram Ads Agency
Campaigns across Facebook, Instagram, Messenger, Audience Network and Advantage+, run by a named specialist inside the ad account, pixel and business portfolio you own.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Meta Ads Tasks and Pricing
Pick one-time setup work and the recurring tasks your account needs. The base module is Campaign Management S + Creative Testing S. Ad spend is not included.
Meta Ads Audit
A review of an existing Meta ad account before we change anything: structure, audiences, creative, tracking and where the budget actually went.
Deliverables
- Account structure and campaign objective review
- Audience overlap and exclusion check
- Creative fatigue and format analysis
- Pixel, Conversions API and event quality check
- Prioritised fix list with expected impact
Scale
Account, Pixel & Conversions API Setup
Set up or repair the business portfolio, ad account, Meta Pixel and Conversions API, define the conversion events, and build the first campaigns ready to launch.
Deliverables
- Business portfolio, ad account and partner access set up in your name
- Meta Pixel and Conversions API with event deduplication
- Conversion events, values and domain verification
- UTM convention and campaign naming
- Launch-ready campaign and ad set build
Scale
Campaign Management
Run the account month to month: budgets, bids, audiences, placements, Advantage+ settings and campaign structure, with weekly checks and written decisions.
Deliverables
- Campaign and budget plan per objective
- Audience, exclusion and placement management
- Advantage+ and manual campaign decisions
- Bid strategy and pacing control
- Weekly checks and a change log
Scale
Creative Testing
Plan and run structured tests of hooks, formats, offers and copy across Facebook and Instagram placements, then retire tired ads and scale the ones that hold up.
Deliverables
- Monthly test plan with one variable per test
- Ad copy and headline variants
- Briefs for static, carousel and short video assets
- Fatigue tracking and refresh schedule
- Test results with keep, change or stop decisions
Scale
Reporting & Attribution
Monthly reporting that sets Meta-reported results next to GA4 and CRM data, so you can see which campaigns bring paying customers.
Deliverables
- Monthly performance report by campaign and audience
- Meta-reported versus GA4 and CRM conversions
- Creative and placement breakdown
- Next-month plan and budget recommendation
Scale
What Decides Results on Facebook and Instagram
Meta's delivery system does more of the targeting than it did a few years ago. The levers left to the advertiser are the conversion signal, the creative and the account structure.
The conversion signal steers delivery
Meta optimises toward the events it receives. A pixel that misses purchases, or a Conversions API that double-counts them, sends the algorithm after the wrong people. Clean, deduplicated events with values come before any budget increase.
Creative now does much of the targeting
With broad and Advantage+ audiences, the ad itself decides who stops scrolling. That is why the base module pairs management with creative testing: new hooks, formats and offers are how a Meta account keeps finding buyers.
Fewer, larger campaigns learn faster
Splitting a small budget across many ad sets keeps each of them in the learning phase. We consolidate where the data is thin and split only where markets, languages or offers need separate budgets and reporting.
Each language and market needs its own ads
Translated copy on an English ad rarely performs like an ad made for the market. Copy, on-screen text, offers and landing pages are adapted per language, and each market gets its own budget line so results stay readable.
Five Workstreams Inside Meta Ads Management
From tracking and account structure to creative tests and the monthly report, each task has a named owner and a written result.
Tracking and data
Pixel and Conversions API set up so Meta, GA4 and the CRM count the same conversions.
- + Meta Pixel and Conversions API
- + Event deduplication and match quality
- + Conversion values and domain verification
- + UTM and naming conventions
Account structure
Campaigns grouped by objective, market and language, with budgets large enough for each ad set to exit learning.
- + Objective-led campaign build
- + Advantage+ and manual campaigns side by side
- + Market and language separation
- + Placement and exclusion rules
Audiences
Customer lists, website and engagement audiences used as signals and exclusions, with broad targeting tested against them.
- + Custom and lookalike audiences
- + Customer list uploads with consent
- + Retargeting windows and exclusions
- + Broad versus defined audience tests
Creative testing
A steady test cadence across static, carousel and short video formats, with briefs your designers or our production team can work from.
- + Hook and offer tests
- + Format and placement variants
- + Fatigue monitoring
- + Briefs for new assets
Reporting
Monthly results set against GA4 and CRM data, so budget decisions follow customers and revenue.
- + Campaign and creative breakdown
- + Meta versus CRM conversion check
- + Cost per qualified lead or purchase
- + Next-month budget plan
Meta Ads, TikTok Ads and LinkedIn Ads Compared
Each platform reaches people in a different mindset. Most budgets start on one and add a second once tracking and creative are in place.
|
Factor
|
Meta Ads
Facebook, Instagram, Messenger
|
TikTok Ads
Short video feed
|
LinkedIn Ads
Professional audience
|
|---|---|---|---|
| Best fit | Ecommerce, consumer services, apps and B2B lead generation with a broad buyer base. | Consumer brands and products that can be shown in short vertical video. | B2B offers where job title, company size or industry defines the buyer. |
| Targeting | Broad and Advantage+ audiences, custom and lookalike audiences, customer lists. | Interest, behaviour and custom audiences, with the creative doing most of the work. | Job title, function, seniority, company lists and matched audiences. |
| Creative demand | Static, carousel and video; regular refresh to avoid fatigue. | Native vertical video, refreshed often; creator content through Spark Ads. | Single image, document and lead gen formats; slower refresh cycle. |
| Typical costs | The widest inventory of the three; CPMs vary by market and season. | CPMs vary by market; results depend heavily on creative volume. | Usually the highest CPCs of the three, justified by deal size in B2B. |
Start where the buyer already spends time
We recommend the first platform after the audit, based on your offer, markets and tracking. Each platform is a separate scope with its own management fee, and the ad budgets stay in your own accounts.
See TikTok AdsMeta Campaigns Built Per Language and Market
One business portfolio, separate campaigns, copy and budgets for each language and country, and one report across them.
Multilingual
Ads written for each language
Ad copy, headlines and on-screen text written by native-speaking specialists for each language, with separate ad sets so results per language stay visible. Each additional language is added in the order.
International
Budgets and offers per market
Separate campaigns, budgets and landing pages for each active country, with local offers, currencies and legal requirements reflected in the ads.
Cross-Border
Shared learning across markets
Creative and audience findings from one market are tested in the next, so a winning hook in Germany can be adapted for France instead of rediscovered from scratch.
From Audit to Monthly Optimisation
A fixed cycle with written decisions, client approval for claims and budgets, and access you can revoke at any time.
Audit
Review the current account, tracking and creative before proposing changes or a new structure.
- Account and campaign review
- Pixel and Conversions API check
- Fix list and first-month plan
Set up
Fix tracking, build campaigns in your business portfolio and agree budgets, offers and approvals.
- Partner access in your business portfolio
- Events, values and naming
- Campaign build and launch QA
Test
Launch with a test plan for audiences and creative, and let campaigns exit the learning phase before judging them.
- Creative and audience tests
- Budget pacing checks
- Weekly change log
Optimise and report
Move budget toward what brings customers, refresh creative and report against GA4 and CRM data each month.
- Budget reallocation
- Creative refresh
- Monthly report and next-month plan
What We Manage, What You Provide, What Costs Extra
Managed by Onlinuum
The selected audit, setup, campaign management, creative testing and reporting tasks at the purchased tier, run by a named PPC specialist through partner access to your business portfolio.
Required from the client
Ownership of the business portfolio, ad account and payment method, website or developer access for tracking, brand and offer rules, approved visuals or design access, and approval of claims in regulated categories.
Separate scopes and costs
The ad budget paid to Meta, design and video production, creator fees, translation of landing pages, analytics tools and any platform or tax fees. App-install campaigns sit in Paid Social for Apps.
Meta Ads Alongside Your Other Social Channels
Paid reach works better when the brand's own accounts, creative supply and other ad platforms are planned with it.
App installs
Meta and TikTok campaigns optimised for installs and in-app events, with app store measurement.
- App event setup
- Install and retention reporting
- Store-aware creative
Social content creation
Graphics, carousels and short vertical video produced each month to feed the creative tests.
- Static and carousel ads
- Reels and Stories cutdowns
- Ad copy variants
Organic Instagram and Facebook
The brand's own accounts, posts and community, managed as their own monthly scopes.
- Instagram publishing and DMs
- Facebook page and groups
- Insights reporting
Other ad platforms
TikTok and LinkedIn campaigns with their own tracking, creative and budgets.
- TikTok Ads and Spark Ads
- LinkedIn Ads for B2B
- One cross-platform report
Other Scopes to Pair With Meta Ads
Add a second ad platform, app-install campaigns or remarketing once tracking and creative testing are running on Meta.
TikTok ads agency: account audit, pixel and Events API setup, campaign management, creative and Spark Ads testing, reporting. From $1,000/mo.
LinkedIn Ads management for B2B: Campaign Manager, Insight Tag and CAPI setup, Lead Gen Forms, ABM lists and creative testing. From $1,200/month.
Reddit Ads management: Pixel and Conversions API setup, community and interest targeting, conversation ads, creative tests, reporting. From $800/month.
Official Telegram Ads management: channel-context targeting, moderation support, and CRM-aware measurement. From $400/mo. See pricing.
Paid social for app installs: channel strategy, creative testing, and bid optimization across Meta and TikTok. From $200/mo. See pricing.
Transcreation services for ads, slogans and brand copy: in-market writers re-create the message per target language. Adaptation review from $400.
What Clients Say About Our Performance Work
"Promoting such a large number of products in various languages was hardly a trivial undertaking, but they handled it professionally. They took care of auditing, configuring analytics, and context development. During our year-long collaboration they significantly increased the indicators for our ad campaign, which was already profitable. The gradual integration of new countries and languages further increased the influx of new users and orders while enhancing the scope of the advertising component of our business. Thank you, Alconost!"
"We are fully satisfied with the results of Alconost's work on our projects. Despite our rather complex requirements, everything was done quickly, clearly, harmoniously, and professionally. We had our own manager who oversaw all issues related to creating multiple landing pages and conducting PPC campaigns. He was always available and quickly responded to any requests, which was very convenient. Highly recommended!"
Common Questions About Facebook and Instagram Ads Management
Pricing, ownership, tracking and what the scope does and does not include.
What is included in the $1,000/month base module?
The base module combines Campaign Management for ad spend under $5k/month ($600) and Creative Testing for up to 3 ad sets ($400) in one ad account. It covers one brand, one language and one primary country. The audit, tracking setup and extended reporting are separate tasks you can add in the order.
Is the ad budget included in the fee?
No. The ad budget is paid to Meta directly from the payment method in your ad account. Our fee covers the work only. Creative production, creator fees, tools and any platform or tax fees are also separate.
Who owns the ad account, pixel and data?
You do. Campaigns run in your business portfolio and ad account, and the pixel, datasets and audiences stay there. We work through named partner access that you can revoke at any time, and we keep a log of who has access.
Do you run Instagram ads as well as Facebook ads?
Yes. Instagram, Facebook, Messenger and Audience Network are placements inside the same Meta Ads Manager, so one scope covers them all. We decide placements per campaign based on results and on whether the creative suits each placement.
Why do you set up the Conversions API as well as the pixel?
Browser tracking misses conversions because of ad blockers, consent choices and browser privacy settings. The Conversions API sends the same events from your server or platform, and deduplication stops them being counted twice. Better signal helps Meta find buyers and makes the reporting more accurate.
Do you use Advantage+ campaigns?
Where they fit. Advantage+ campaigns hand targeting and placement decisions to Meta and often work well for ecommerce with good conversion data. We run them alongside manually structured campaigns and compare cost per purchase or qualified lead before shifting budget.
How is pricing set for larger budgets or more languages?
Campaign Management is priced by monthly ad spend: under $5k, $5k-15k and $15k-50k. Above $50k we quote individually. Each additional language or country is added in the order, because it needs its own copy, ad sets and reporting.
Can you guarantee a ROAS or cost per lead?
No. Results depend on the offer, the website, the market, competition in the auction and Meta's own delivery. We agree target ranges and the rules for budget changes before launch and report against them every month.
Do you work in regulated categories?
Yes, within Meta's policies. Housing, employment, financial products and social issue ads fall under Special Ad Categories with limited targeting, and some categories need advance authorisation. The client confirms that claims are accurate and provides any licences the platform asks for.
Put Your Meta Ads on Clean Data and a Steady Test Plan
Start with the base module for one ad account, or add an audit and tracking setup first if the account already has history.
Base module from $1,000/month. One ad account, one language and one primary country included. Ad budgets, production and platform fees are separate.