Moataz Yacoubian
Digital Marketing Expert
Core Expertise
What Moataz brings to each engagement
Digital Marketing Strategy & Consulting
Develops tailored digital marketing strategies for SMEs and retailers that combine organic search, paid search, social media and e-commerce to increase ROI, strengthen brand awareness and drive sustainable business growth.
Content Creation & Generative Engine Optimization
Creates engaging, SEO-friendly content and optimizes digital assets for visibility in AI-generated answers, helping businesses strengthen brand authority, reach relevant audiences and improve discoverability.
WordPress Website Design & Development
Designs and develops WordPress websites tailored to business needs, focusing on user experience, responsive design, SEO-friendly structure and conversion-oriented layouts to support online growth.
Digital Marketing Training & E-learning
Designs and delivers practical online digital marketing training, helping professionals and businesses develop actionable skills in SEO, SEA, social media and e-commerce to improve performance and achieve measurable results.
Why Moataz Is a Strong Fit
Experience, measurable outcomes, and the type of work where Moataz adds the most value.
Experience Snapshot
Has helped SMEs and retailers overcome significant challenges in online visibility and brand positioning, reach their marketing objectives and exceed their initial ROI expectations. Works through tailored digital strategies, SEO, paid advertising and content creation to improve brand awareness, customer acquisition and marketing performance. Projects range from website development to optimizing existing campaigns, with each approach adapted to business goals, budgets and resources.
Proven Results
- A beauty institute generated €120K in annual revenue with almost no online visibility. Moataz built a professional website and optimized on-page and off-page SEO. Within two years, revenue reached €800K annually, alongside a significant increase in branded searches in Google Analytics.
- A security company specializing in surveillance cameras and alarm systems aimed to scale its business, and Moataz supported its digital growth strategy. Within three years, it expanded into a multi-office group across France and raised €3 million in funding.
Books
Author of two books on digital marketing and artificial intelligence:
- Digital Marketing & AI: From Zero to Mastery. Available on Amazon and Google Play Books.
- The Complete AI Handbook: Learn Artificial Intelligence & Discover Hundreds of the Best AI Tools. Available on Amazon and Google Play Books.
Best Fit
Particularly well suited to SMEs, local businesses and retailers, from beauty and aesthetics to tourism, that struggle with online visibility, weak brand recognition or underperforming marketing investments. Helps them build a stronger digital presence, attract qualified customers and improve ROI through tailored strategies combining SEO, paid advertising, content creation and website optimization. Especially effective with ambitious businesses seeking sustainable growth, measurable results and a stronger competitive position.
Tools & Platforms
Selected tools Moataz uses in day-to-day delivery.
Google Analytics 4 & Tag Manager
Website traffic analysis, user behavior tracking, conversion measurement and tag implementation
Google Search Console
Organic search performance, indexing monitoring and SEO diagnostics
Google Business Profile
Local SEO and business visibility in Google Search and Maps
Semrush, Ahrefs & Screaming Frog
Keyword research, competitor and backlink analysis, technical and on-page SEO audits
Google Ads, Keyword Planner & Trends
Search campaigns, conversion tracking, keyword and search volume planning, market trend analysis
Meta Ads Manager
Facebook and Instagram advertising campaign management and optimization
Scopes I Work On
Delivery scopes where I am an assigned specialist.
AI optimisation services for citation-ready content on ChatGPT, Perplexity, and Claude. Visibility audits from $500, named expert. Get started.
Content writing services priced per piece: blog posts, pillar pages, case studies, white papers. Blog Post Writing from $500. See task pricing.
Google Ads Search management: campaign setup, keyword mapping, negative governance, and bid optimization. From $400/mo. See pricing.
Link building services: backlink analysis, measured outreach, digital PR, and toxic-link cleanup, paid by work delivered. From $400. See pricing.
Local SEO services: Google Business Profile optimization, citation building, and review management. Audits from $400. See pricing.
On-page SEO services: page optimization, content briefs, and landing page tuning, priced per deliverable, from $250. See pricing.
Comprehensive SEO audits for SaaS, content, and ecommerce sites: technical, demand, content, authority, and measurement. From $1,190. See pricing.
SEO research services: keyword-to-page architecture, competitor analysis, and demand validation, from $300. See pricing.
Turn online visibility into customers
From strategy and SEO to content, GEO and WordPress websites, Moataz plans digital marketing around ROI, brand awareness and qualified customers, adapted to each budget.