Syed Rafey
Growth Specialist
Core Expertise
What Syed brings to each engagement
Keyword Research & Search Intent
Identifies relevant keywords, groups them by search intent and maps them to website pages, so businesses create focused content that reaches potential customers and supports organic growth.
On-Page Optimization
Optimizes page titles, headings, meta descriptions, internal links and content structure to improve relevance and help visitors find the information they need before making an enquiry.
Technical SEO Checks
Checks indexing, crawlability, sitemaps, redirects and website performance, prioritizes the issues and works with developers to fix what prevents search engines from accessing and understanding important pages.
Backlink Outreach
Analyzes competitor backlinks, assesses website relevance and identifies guest posting opportunities, then contacts suitable publishers to secure relevant placements that support brand visibility and bring potential customers to the website.
Why Syed Is a Strong Fit
Experience, measurable outcomes, and the type of work where Syed adds the most value.
Experience Snapshot
Works on SEO projects for software, AI and game development websites, covering keyword research, service page optimization, content planning, technical checks and backlink outreach, as SEO Team Lead at Cubix. Handles projects where several services compete for visibility and each page needs a clear search intent. Collaborates with writers and developers to turn findings into practical updates, prioritizes work and supports ongoing organic growth. Has run campaigns for the US, UK and UAE markets, as well as Turkey, Saudi Arabia and Pakistan, and also covers analytics and AEO/GEO.
Proven Results
- Cubix website, SEO and content optimization: during the reporting period, active users reached 9.9K, up 57.6% compared with the previous comparison period.
- Cubix website, keyword targeting and page improvements: new users reached 9.5K during the reporting period, a 57.4% increase over the comparison period.
Best Fit
Best suited to software companies and digital agencies that need a clear SEO plan and someone who can help execute it. Works well with content and development teams, especially when service pages need stronger targeting, technical issues affect visibility or backlink outreach needs better relevance. The focus is practical improvements that support qualified traffic and enquiries.
Tools & Platforms
Selected tools Syed uses in day-to-day delivery.
Google Analytics 4
Tracking website traffic, engagement and conversions
Google Search Console
Monitoring search performance, indexing and crawl issues
Semrush
Keyword research, competitor analysis and backlink review
Screaming Frog
Auditing metadata, redirects, broken links and technical SEO issues
Scopes I Work On
Delivery scopes where I am an assigned specialist.
AI optimisation services for citation-ready content on ChatGPT, Perplexity, and Claude. Visibility audits from $500, named expert. Get started.
Link building services: backlink analysis, measured outreach, digital PR, and toxic-link cleanup, paid by work delivered. From $400. See pricing.
On-page SEO services: page optimization, content briefs, and landing page tuning, priced per deliverable, from $250. See pricing.
Comprehensive SEO audits for SaaS, content, and ecommerce sites: technical, demand, content, authority, and measurement. From $1,190. See pricing.
SEO research services: keyword-to-page architecture, competitor analysis, and demand validation, from $300. See pricing.
Technical SEO services: crawling, indexation, Core Web Vitals, schema, and migration support. Health checks from $500. See pricing.
Turn organic traffic into enquiries
Syed maps your keywords to search intent, fixes what blocks indexing, sharpens your service pages and builds relevant backlinks so visitors become qualified leads.