Netanel Kugler
PPC & Performance Marketing Manager
Core Expertise
What Netanel brings to each engagement
Google Ads: Search, Shopping & Performance Max
End-to-end management of Google Ads accounts: account and campaign structure, bid management, keyword and competitor research, Shopping feed and Merchant Center setup, and ongoing optimization against CPA and ROAS targets.
Meta Ads (Facebook & Instagram)
Campaign builds, audience and creative testing, and optimization for lead generation and e-commerce sales.
Conversion Tracking & Reporting
Conversion tracking setup with Google Tag Manager and GA4, and clear client-facing reporting in Looker Studio, so every campaign decision ties back to measured results.
Why Netanel Is a Strong Fit
Experience, measurable outcomes, and the type of work where Netanel adds the most value.
Experience Snapshot
Over five years in PPC and digital marketing, in the field since 2021 and freelance since 2023, managing paid acquisition for businesses and as a white-label partner for agencies across Israel, Europe and the US, for e-commerce and professional services (lead generation) clients. Platforms: Google Ads, Meta, TikTok, LinkedIn, Taboola, Outbrain. Tracking with GA4 and Google Tag Manager, reporting in Looker Studio.
Proven Results
- Google Ads, local service business (observed figures, February to June 2026): monthly clicks grew from 113 to 210 as monthly spend grew from 414 to 809 ILS, with average CPC moving from 3.66 to 3.85 ILS.
- Google Ads, lead generation for a law firm (MEDIAK case study, August 2023 to July 2024): the account ran on broad match and paid about 150 ILS per lead with only about 20% of leads relevant. After analysing past conversion data and narrowing the keyword list to 10 focused terms, the average cost per lead fell from 150 to 10 ILS, the share of relevant leads rose from 20% to 65%, and the budget was then doubled in steps of up to 20% every 10 days while keeping cost per lead low.
Best Fit
E-commerce and lead generation businesses that need hands-on PPC management for Israel, Europe or the US, in English or Hebrew, with clear measurement and reporting.
Tools & Platforms
Selected tools Netanel uses in day-to-day delivery.
Google Tag Manager
Conversion tracking setup and tag management
Google Analytics 4
Conversion measurement and campaign analysis
Looker Studio
Client-facing reporting tied to campaign decisions
Google Merchant Center
Shopping feed setup for Shopping and Performance Max campaigns
Scopes I Work On
Delivery scopes where I am an assigned specialist.
Google Ads Search management: campaign setup, keyword mapping, negative governance, and bid optimization. From $400/mo. See pricing.
Google Shopping management: Merchant Center audit, feed optimization, and ROAS governance, from $400/mo. See pricing.
Remarketing and display management: audience strategy, tagging, retargeting setup, and creative rotation. From $300/mo. See pricing.
Make every ad shekel, euro and dollar count
Netanel structures your Google Ads and Meta accounts, sets up the tracking and runs them against CPA and ROAS targets, with reporting that shows what each campaign returns.