Ndèye Binta Diouf
Google Ads & Performance Marketing Specialist
Core Expertise
What Ndèye brings to each engagement
Google Ads Campaign Management
Manages and optimizes Search, Shopping, and Performance Max campaigns across multiple accounts, focusing on qualified traffic, conversions, budget efficiency, and continuous performance improvement.
Merchant Center & Product Feeds
Sets up and optimizes Merchant Center accounts and product feeds, including feed structuring, product data quality, and troubleshooting issues affecting Shopping and Performance Max campaigns.
GA4 & Conversion Tracking
Implements and validates GA4 and GTM tracking for e-commerce and lead generation, including conversion events, DataLayer validation, and troubleshooting with DebugView and Tag Assistant.
Multi-Location Paid Acquisition
Manages paid acquisition across multiple local accounts, adapting campaigns, budgets, targeting, and tracking to different locations while maintaining consistent performance measurement.
Why Ndèye Is a Strong Fit
Experience, measurable outcomes, and the type of work where Ndèye adds the most value.
Experience Snapshot
Manages Google Ads and digital acquisition projects from campaign setup and tracking implementation to ongoing optimization. Experience includes multi-location accounts, e-commerce and home appliance campaigns, Performance Max, Search and Shopping, Merchant Center and product feeds, as well as GA4 and GTM implementations. Regularly works across multiple accounts, combining campaign management, technical tracking, and data analysis to improve acquisition performance. Works in French and technical English.
Proven Results
- Managed six Google Ads accounts across Canadian locations from August 2025 to July 2026, generating 144,000 clicks and 8,590 conversions while maintaining a 96.7% Google Ads optimization score.
- Configured a Merchant Center multi-account structure and remapped 688 WooCommerce products through CTX Feed, creating a structured feed setup for Shopping and Performance Max campaigns.
Best Fit
Particularly well suited to e-commerce and multi-location businesses that need stronger Google Ads performance, reliable product feeds, and accurate conversion tracking. Works well with teams that value decisions grounded in data and need someone who can connect campaign management with Merchant Center, GA4, GTM, and the technical side of the acquisition funnel.
Tools & Platforms
Selected tools Ndèye uses in day-to-day delivery.
Google Ads
Search, Shopping, and Performance Max campaign management and optimization
Google Merchant Center
Product feeds, product data, and Shopping/PMax setup
Google Analytics 4
Conversion tracking, e-commerce measurement, and performance analysis
Google Tag Manager
Tracking implementation, DataLayer, and conversion tags
CTX Feed
WooCommerce product feed generation and Merchant Center integration
Scopes I Work On
Delivery scopes where I am an assigned specialist.
Connect Google Ads, feeds, and tracking
From Search, Shopping, and Performance Max campaigns to Merchant Center feeds and GA4 and GTM tracking, Ndèye optimizes the full acquisition journey for e-commerce and multi-location businesses.