EXPERT

İsmail Aydoğdu

Performance Marketing & Tracking Specialist

Helps ecommerce and lead-generation businesses improve paid media performance by combining Google Ads and Meta Ads management with reliable measurement across GA4, GTM, conversion tracking, Meta Pixel/CAPI, Merchant Center and ecommerce funnel diagnostics. Focuses on qualified leads, sales and clean conversion data, so campaign decisions are based on measurable business actions rather than clicks or vanity metrics. Pairs paid media execution with hands-on tracking and measurement to diagnose both campaign problems and conversion-data problems.

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1+ Years experience

2 Languages

1 Market

EXPERTISE

Core Expertise

What İsmail brings to each engagement

Paid Media Management

Plans, launches and optimizes Google Ads and Meta Ads campaigns for ecommerce and lead generation, focusing on qualified conversions, budget efficiency and measurable testing.

Conversion Tracking & Analytics

Implements and audits GA4, GTM, Google Ads conversions and Meta Pixel/CAPI, including event validation and deduplication, so optimization is based on reliable conversion data.

Ecommerce Funnel Diagnosis

Traces journeys from ad click through add-to-cart, checkout and purchase, identifies tracking or funnel leaks, and prioritizes fixes before advertising spend goes up.

Privacy-Safe Tracking Setup

Works with Consent Mode v2, Enhanced Conversions and API-based conversion signals to improve measurement reliability while respecting platform consent and privacy requirements.

PROOF & FIT

Why İsmail Is a Strong Fit

Experience, measurable outcomes, and the type of work where İsmail adds the most value.

Experience Snapshot

Typically handles project-based paid media and tracking work for ecommerce and lead-generation accounts, from initial audits and campaign setup to conversion troubleshooting and ongoing optimization. The work often spans Google Ads, Meta Ads, GA4, GTM, Pixel/CAPI, Merchant Center and ecommerce event flows, especially where campaign performance and measurement issues overlap. Most hands-on client work so far has been in the Turkish market. Works in Turkish (native) and in English for professional written communication and project collaboration, and is open to international remote projects where English is the working language.

Proven Results

Istanbul ecommerce account: optimized WhatsApp lead generation and audited tracking. In the initial measured period, TRY 701.13 in spend generated 18 conversations at TRY 38.95 each.
Diet ecommerce account: cleaned tracking noise and adjusted the Meta campaign structure. During the optimization period, the client reported a TRY 3,900 Instagram-originated sale. İsmail records it as a client-reported business outcome and does not count it as platform-attributed ROAS.

Best Fit

Best suited to ecommerce and lead-generation teams that need both paid media execution and reliable measurement. Especially useful when campaign performance is unclear because tracking, conversion events or funnel issues need to be diagnosed before budgets are scaled.

TOOLS