Can Erim
PPC Strategist
Core Expertise
What Can brings to each engagement
Google Ads Strategy
Structures and optimizes Search, PMax, Shopping, and YouTube campaigns around business goals, improving ROAS, CPA, budget efficiency, and scalable growth.
Tracking & Measurement
Works with GA4, GTM, Enhanced Conversions, offline conversions, and attribution to make sure campaigns optimize from accurate data and real business outcomes.
Performance Optimization
Analyzes search terms, bidding, audiences, placements, budgets, and conversion quality to reduce wasted spend and scale the campaigns, products, and audiences that perform best.
Why Can Is a Strong Fit
Experience, measurable outcomes, and the type of work where Can adds the most value.
Experience Snapshot
Usually works with ecommerce and lead generation accounts at different growth stages, from fixing underperforming campaigns and tracking setups to scaling established accounts. Experience covers Search, PMax, Shopping, YouTube, GA4/GTM, conversion tracking, bidding, feeds, and attribution. Has worked with hundreds of advertisers per quarter and managed accounts with monthly ad spend up to around $50K.
Proven Results
- Turkish DTC ecommerce brand: restructured Search and PMax and improved tracking, bidding, and targeting, which increased ROAS from around 2x to roughly 10–12x at peak within about one month.
- Ecommerce account: improved campaign structure, targeting, and budget allocation based on performance data, which helped grow monthly sales from roughly 50K TL to 300–400K TL.
Best Fit
Best suited for ecommerce and lead generation businesses that already have demand but need stronger structure, tracking, and optimization to scale profitably. Works especially well with teams that want someone hands-on who can identify wasted spend, improve ROAS or CPA, solve tracking problems, and turn performance data into clear growth actions.
Scopes I Work On
Delivery scopes where I am an assigned specialist.
Google Ads Search management: campaign setup, keyword mapping, negative governance, and bid optimization. From $400/mo. See pricing.
Google Shopping management: Merchant Center audit, feed optimization, and ROAS governance, from $400/mo. See pricing.
PPC audit: account review, wasted-spend analysis, tracking validation, and a growth roadmap, from $300. See pricing.
YouTube Ads management: campaign setup, audience targeting, creative strategy, and reporting. Setup from $400. See pricing.
Cut wasted spend, scale what performs
From Google Ads structure and GA4/GTM tracking to bidding, audiences, and budgets, Can turns performance data into clear growth actions for ecommerce and lead generation businesses.