Aldillah Melisa Febryana
PPC Strategist
Core Expertise
What Aldillah brings to each engagement
Google Ads Management
Manages Search, Shopping, Performance Max, and other Google campaigns, from account structure and keyword strategy to budget allocation, optimization, and ongoing performance analysis.
Meta Ads Management
Runs Meta campaigns across ecommerce and lead generation, covering campaign structure, audiences, budgets, creative testing, and optimization against business results.
Ecommerce Performance Marketing
Manages paid media with ecommerce outcomes in mind, looking past platform metrics to sales, ROAS, product performance, and where customers drop out of the buying journey.
Campaign Analysis & Optimization
Analyzes campaign performance to understand what actually changed and why, then decides what to optimize, test, or leave alone instead of reacting to a single metric.
Why Aldillah Is a Strong Fit
Experience, measurable outcomes, and the type of work where Aldillah adds the most value.
Experience Snapshot
Has worked across agency, regional, and in-house roles, managing paid media for large consumer brands as well as smaller businesses. Experience covers ecommerce and lead generation, from hands-on campaign setup and optimization to regional planning across multiple APAC markets: Indonesia as the home market, plus Thailand, Singapore, Malaysia, Australia, and New Zealand. Comfortable with both small budgets where every decision matters and larger accounts spending tens of thousands of dollars per month. Works in Indonesian (Bahasa Indonesia) and English.
Proven Results
- Large FMCG ecommerce brand: improved Meta CPAS ROAS from around 0.3 to around 2 through ongoing campaign optimization and improvements across the ecommerce buying journey.
- Indonesian corporate gifting business: reduced low-quality WhatsApp inquiries from around 70% to around 20% by moving to audience-focused messaging, real product visuals, and trust signals.
Best Fit
Best suited for ecommerce and lead generation businesses that already invest in paid media but need someone to work out what is actually driving or limiting performance. Works well with teams that value testing and clear communication, and where campaign performance can be connected to sales, lead quality, and the overall customer journey instead of platform metrics alone.
Tools & Platforms
Selected tools Aldillah uses in day-to-day delivery.
Meta Ads Manager
Campaign setup, optimization, creative testing, and performance analysis
Google Ads
Search, Shopping, Performance Max, Demand Gen, and YouTube campaigns
GA4
Website and campaign performance analysis
HubSpot
Lead management and lead quality tracking
Scopes I Work On
Delivery scopes where I am an assigned specialist.
Make paid media answer to sales
From Google and Meta campaign structure to creative testing and lead quality, Aldillah connects ad performance to the business result, in Indonesia and across APAC.