Organic visitors a month
Growth continued for as long as new content was published.
SEO CONTENT CASE STUDY
SEO Content Marketing: From Zero to 10,000+ Monthly Visitors
Cryomed | Medical equipment | Late 2018 to early 2021
Cryomed's cryotherapy equipment is installed in more than 70 countries, but the blog on its site was updated only now and then. Three years of planned content, rewritten product pages, and an FAQ built on real queries grew organic traffic from zero to more than 10,000 visitors a month.
10,000+
Organic visitors a month
70+
Articles and news posts
~100
FAQ answers
Where the content work started
Content joined the PPC and SEO work that was already under way.
A cryotherapy equipment maker
Cryomed has made cryogenic equipment since 2002. More than 1,800 of its cryosaunas are installed in over 70 countries, and all of its equipment is certified to EU standards.
PPC and SEO already running
We were already running PPC for the client and had started SEO. Content was added because site-wide promotion rarely pays off without better text.
Three goals for content
Build the company's image as a pioneer in medical cryotherapy, educate potential customers and create demand, and attract targeted organic traffic.
One workstream for each goal
From late 2018 to early 2021.
Company image
Company profiles were created on leading business directories such as Crunchbase, Glassdoor, Medical Expo, and Europages and kept updated with news and announcements. Posts were also published on Facebook.
Educational content
A content plan set a regular publishing schedule. The blog was split into news, educational articles, and success stories, and an FAQ section was created. Our copywriters wrote every piece, and texts were translated when needed.
Organic traffic
Every product page was rewritten from SEO briefs to match search demand. Blog posts answered informational queries, and 80% of the FAQ was based on real user queries.
Formats
Texts got a clearer structure and formats beyond plain text: illustrations, videos, infographics, and more.
MEASURED RESULTS
Organic traffic growth
Monthly organic visitors from the start of the SEO and content work.
0
Organic visitors a month at the start
1,000+
A month after one year
10,000+
A month after three years
Traffic fell after active publishing stopped, but the content still brings substantial organic traffic years later. The chart is below.
SEMRUSH GROWTH REPORT
2018 vs. 2023: what the content left behind
Semrush year-over-year data for the client's domain, from the start of the content work to two years after it ended.
Organic traffic a month
Two years after the last publication, organic traffic was still about 80 times the starting level.
Backlinks
The number of links pointing to the site grew about 25 times.
Referring domains
About 21 times more sites link to the client's domain.
Semrush estimates. The 2023 traffic figure was recorded after publishing had stopped; at its peak, organic traffic was above 10,000 visitors a month.
Traffic and rankings in detail
Organic traffic growth
Within a year of starting SEO and content marketing work, organic traffic grew from zero to more than 1,000 visitors a month. Within three years, we had reached more than 10,000 visitors a month.
Organic traffic growth and its decline after active writing and publishing of articles and news stopped (approximate values read from the Semrush chart)
Articles in the top 10
Over the course of our work on the client's blog, we published more than 70 articles and news posts. Many of them still rank in the top 10 for specific queries and show an excellent CTR.
Google Search Console, October 7, 2021 to October 1, 2022
| Page | Clicks | Impressions | CTR | Avg. position | Top queries (clicks / impressions / position) |
|---|---|---|---|---|---|
| Article on cryotherapy at home | 4.99K | 87.9K | 5.7% | 6.2 | cryotherapy at home (860 / 11,633 / 1.7) |
| Article on preventing viral illnesses with cryotherapy | 484 | 10.6K | 4.6% | 6.6 | cryotherapy when sick (9 / 347 / 2); cryotherapy immune system (6 / 352 / 7.6) |
We also wrote about 100 FAQ articles answering questions that users are likely to have. The data shows that these questions have remained relevant for a long time.
Google Search Console, October 7, 2021 to October 1, 2022
| Page | Clicks | Impressions | CTR | Avg. position | Top queries (clicks / impressions / position) |
|---|---|---|---|---|---|
| Article on how to start your own cryotherapy business | 633 | 18.8K | 3.4% | 5.9 | cryotherapy business (65 / 1,456 / 3.9); how to start a cryotherapy business (43 / 760 / 3.5) |
| FAQ entry on using cryotherapy for acne | 504 | 12.6K | 4% | 6.1 | cryotherapy for acne (103 / 2,303 / 1.8); cryotherapy acne (43 / 804 / 3.5) |
Takeaways
The content we wrote and optimized still brings substantial organic traffic to the site, even though no further work is being done on it. The investment we made several years ago will keep paying off for a long time without requiring any action from the client. That is what sets SEO and content work apart from other ways of driving traffic: the effect takes time to appear, but it lasts.
Originally published on the Alconost Digital blog. Onlinuum is run by the former Alconost Digital team.
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